View Video of presentation http://youtu.be/auysVnpvoBw Facebook's recent conversion to Timeline provides a great way to have churches and ministries engage with their members on this powerful social media platform. For more information or to have a custom facebook cover page created contact us at facebook.com/fullestextentmedia or call 888-674-9407.
By Lee Fuller | Phone: 888-674-9407 [email protected]| www.FullestExtentMedia.com Churches and Christian Ministry Edition
Transcript
Churches and Christian Ministry Edition By Lee Fuller | Phone:
888-674-9407 [email protected] |
www.FullestExtentMedia.com
FACEBOOK CONTINUES TO GROW IN 2012850 million monthly active
users483 million daily active users425 million monthly active users
whove usedFacebook on mobile devicesAvailable in more than 70
languagesAccounts for more than 95% of socialnetworking time on the
webYour Members are on Facebook!
THE NEW TIMELINES LAYOUTIntroduced to Pages on Feb. 29thAll
pages switch to the new Timeline layout onMarch 31st.Many new
changes such as no default landingpage, bigger custom page width,
large coverimage plus many more
COVER IMAGE RESTRICTIONS851 x 315 pixels (min. 399 pixels
wide)Make it stand out; represent your brand wellNO Price or
purchase infoNO Contact info such as website, phonenumbers,
addressNO Like or Share referencesNO Calls to Action i.e Click
Like, Send amessage
COVER IMAGE RESTRICTIONSExamples:Tony Evans - Website on
CoverMunakata Bethel Christian - Call to ActionWord of Grace and
Truth - Address on Cover
GREAT COVER IMAGE EXAMPLES
PROFILE PICTURE180 x 180 pixels gets resized to 32 x 32pixels
within postsFollows you around Facebook and the WebShould be your
logo, brand, product orspokespersonIf your brand is you, use a
headshotCan be creatively combined with your CoverImage.Works best
if picture is a square.
USING COVER IMAGE WITH UPCOMING EVENTS
ABOUT SECTION155 characters longGood to include URL (best to
start with http://to make it clickable)If URL is too long, use
shortening service (bit.ly)Should describe your ministry or what
you doEntire box is automaticallylinked to your Info page
APP DISPLAYOnly 4displayed users must click the drop down /
more arrow1st one photos, cant be changed; others can make good use
of this prime real estateThumbnail is customizable 111 x 74
pixelsChoose thumbnails that encourage the user toclick
HIGHLIGHT FEEDAllows users ability to choose howthey interact
with your pageHighlights what FB deems mostimportantPosts by Page
only admins posts shownPosts by Others everyone except adminsposts.
Allows users to see what others aresaying about your ministry
TIMELINE NAVIGATIONAllows users to easily navigate your page
bydateSince users can now dig deeper into your pageshistory, make
sure you prune your pageGo through each date in your pages past
andask,Does this represent my ministry the way Iwant it to?
TIMELINE NAVIGATION CONTDStatistics box appears at the end
ofeach monthShows what / who the page hasliked, how many likes the
page hasand how many people are talkingabout this i.e. shows the
engagement with yourpage.
ACTIVITY FEEDActivity Feed is the new WallFacebooks Edgerank
algorithm decides whichstories are to be displayed and which are to
behidden.Admins can change / edit any post with thelittle pencil
icon at the top right of all posts.Admins can also disable posting
for specicfans in case someone starts spamming ormaking
inappropriate posts on your page.
PIN POSTSPinning posts keeps it at the top of your activityfeed
for 7 daysUse it for important updates,contests, announcements
etcAdd links and additional info inthe descriptionPin posts by
clicking pencil iconat the top right of the post
FRIEND FEEDFocuses on highlighting the users friendsinteraction
with the page.Shows interaction from your fans friendsIncreases
social proofFeature can be turned offin admin panel
MILESTONESUsed to highlight important dates & eventsAdmins
set the date of milestones which enterthe timeline at that
dateMilestones hold more weight in FBs algorithmso they will appear
in more fans newsfeedsUse for new building opening,New Pastors,
Large Events, whenyou Church was founded, etc.
STARRED STORIESSimilar to Milestones but not as big of an
eventAny post can be starred so that it stands outStretch to ll up
entire page (both sides)Dates can be changed so theyappear where
you wantthem to in your pagestimeline
PRIVATE MESSAGEFans and non-fans can send messages to pagesThis
feature can be turned on or offPages can only respond not initiate
aconversationPages can only send 2 messages back for every1
receivedNot to be used to sell use it to build trust
andrelationships with your fans
ADMIN PANELAppears at the top of your pageCan be hidden from
viewAllows for quick access tostats such as notications,likes,
messages and InsightsAlso where you edit yourpage info and
settings
ACTIVITY LOGAllows admins to see page activity broken downby
categoryProvides admins with easy access to all parts oftheir
page
WRAP UPTimelines became mandatory as of March 31st2012.Default
landing pages / welcome tabs do NOTexist inside the new timelines
layoutAll apps should function as normalCustom page sizes have
increased to 810 pixelswideEmbrace the changes or become
obsolete!
FB Timeline Conversion Special Offer!Receive a Custom Designed
Facebook Coverand Prole Image for Your Ministry. Price $135
Conversion Special $97 (28% Off)Receive a Custom FB Cover and Prole
ImagePlus One Custom App (Videos, Like/RevealTabs, or Website Info
Page) Price $195 Conversion Special $145 (26% Off) Bonus: Receive a
1 hr Phone Consultation for Strategies to Boost your Facebook
Ministry and Fan interaction! 26
FB Timeline Conversion Special Offer! Contact Information
Facebook.com/FullestExtentMedia Call 813-442-4609 or 888-674-9407
www.FullestExtentMedia.com/Contact Receive a Custom Designed
Facebook Cover and Prole Image for Your Ministry. $97 Receive a
Custom FB Cover and Prole Image Plus One Custom App (Videos,
Like/Reveal Tabs, or Website Info Page) $145 Impact Lives Through
Facebook Ministry Now!! Discounts only good for rst 25 Orders dont
Miss Out!! 27