Carla Ivette YashiroCorporate Marketing Manager @

carla@goldspotmedia.com

@CarlaY_GSM or @CarlaYashiro

http://www.facebook.com/Carla.Yashiro

http://www.linkedin.com/CarlaIvetteYashiro22

http://www.youtube.com/user/CarlaYashiro

http://www.flickr.com/photos/CarlaYashiro

www.GoldSpotMedia.com/Blog

Business Pages

Why Facebook for Business?

500 Million + Users

Why Facebook for Business?

200 Million Mobile Users

1.5 Million iPad Users

Friendly Facebook

Facepad

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Build customer communityCustomer conversationGenerate website trafficExpose employee talentHumanize the companyMarket research/Focus group testingGenerate new product ideasProduct PromotionProduct/Service feedbackRecruit brand advocatesCrisis ManagementSales Leads

Source: Secrets of Social Media Marketing by Paul Gillin

Why Facebook for Business?

Your Facebook Business or “Like” Page

Highlights of the Facebook “Like” Page

FREE!Open to Search EnginesUnlimited likersUpdates reach EVERYONEYou can add Native Apps and a landing FBML PageAnyone can like your page (no need for approval)You get Insights (Analytics)You can easily extend outside Facebook via social plugins and badges.

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Case Study 1: BJ's Restaurant and Brewhouse

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Case Study 2: Vitamin Water

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Case Study 3: California State Park Foundation

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Must haves for your Business PageVertical Profile PictureLanding Page or FBML Page (Facebook Markup language)Native Apps Facebook connect plug ins Facebook like box

200 px

600 px 520 px

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Brand Engagement Best Practices

Humanize your BRANDHave a CONSISTENT brand IMAGE and MESSAGE.Promote Thyself! Remember the 80/20 RuleCreate “Associations”Feed Search Engines with relevant KEYWORDSMaximize your Post’s real estate with TAGSVary and monitor your contentPay attention to FREQUENCY and REACHAllow others to interact/associate with your brand. Practice ReciprocityCross promote

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Learn from other BRAND’s mistakes

Does your page resemble a Ghost Town? It’s a conversation people! Not a monologue#Twitterizing ur @Facebook posts is a #bad #ideaDo not ignore criticismDO NOT POST copyrighted materials.Do not mislead people.Don’t ignore the legal aspects of giveawaysDon’t use Facebook as your HOME BASEDon’t forget that Social Media is a commitment, not a Campaign.

Q&A

Carla Ivette YashiroCorporate Marketing Manager @

carla@goldspotmedia.com

@CarlaY_GSM or @CarlaYashiro

http://www.facebook.com/Carla.Yashiro

http://www.linkedin.com/CarlaIvetteYashiro22

http://www.youtube.com/user/CarlaYashiro

http://www.flickr.com/photos/CarlaYashiro

www.GoldSpotMedia.com/Blog