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Facebook for Business Owners

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Facebook for Business By Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrong Tuesday, April 12, 2011
Transcript
Page 1: Facebook for Business Owners

Facebook for BusinessBy Nick Armstrong -- IAmNickArmstrongcom -- ImNickArmstrong

Tuesday April 12 2011

I run WTF Marketing

Irsquom 25 live in Colorado and sometimes pretend to be Spock

I teach weekly classes on web marketing and volunteer at the

Loveland SBDC

Tuesday April 12 2011

What are we coveringPersonal Profiles

Maximize Privacy

Friend Lists

Selective Exclusion

Groups

Pages

Landing Pages

Events

Apps

Analytics

Promotion

Facebook Ads

Demographics

Tuesday April 12 2011

Letrsquos Get Started

Tuesday April 12 2011

Facebook 101Not just for posting embarrassing

photos and stalking anymore

We okay Maybe mostly stalking

Remember that until recently Facebook was for coege students to

find people to hook up with

Tuesday April 12 2011

Facebook by the Numbers

If Facebook were a country it would be the 3rd most populous in the world (~600k in 2011) behind China and India

Over 150 million are using Facebook mobile

Steve Kay Jellybeans

Tuesday April 12 2011

Facebook by the Numbers

In short everybody and their mother and their grandmother (including mine) are on Facebook

Scott Beale Laughing Squid

Tuesday April 12 2011

No really as of January 4 2011

Female - 55

Male - 434

Aged 18 to 24 - 309 (fastest growing)

Aged 35 to 54 - 27

Total US users - 147 million

Source Facebook Ads Data

Scott Beale Laughing Squid

Tuesday April 12 2011

Personal Profiles

Tuesday April 12 2011

Whatrsquos a Profile for

A Person Not a Business

Seriously using a Profile for your business will get you banned

Tuesday April 12 2011

Create an Account

Donrsquot do this

Tuesday April 12 2011

Why Not

Itrsquos a lot harder to get traction for your page with no personal profile

You may end up penniless and broke

This is OK toobut harder

Do this

Tuesday April 12 2011

The Home Screen

Events

Find more friends

Friend Requests

Your profile

Post an update

Groups

Games and appsComments and Likes

MessagesFriend requests News Feed

Tuesday April 12 2011

Your Profile

Addedit info

Remove post

Privacy Options

Other info fields

Avatar

Tuesday April 12 2011

Now WhatAdd in as much data as you are comfortable with You can change privacy settings for each piece

Finding friends makes it easier to gain fans down the road

Donrsquot Friend people you donrsquot know

Upload a photo - use the same one as in your other profiles

Tuesday April 12 2011

Adding Info

Click here

This appears

Tuesday April 12 2011

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 2: Facebook for Business Owners

I run WTF Marketing

Irsquom 25 live in Colorado and sometimes pretend to be Spock

I teach weekly classes on web marketing and volunteer at the

Loveland SBDC

Tuesday April 12 2011

What are we coveringPersonal Profiles

Maximize Privacy

Friend Lists

Selective Exclusion

Groups

Pages

Landing Pages

Events

Apps

Analytics

Promotion

Facebook Ads

Demographics

Tuesday April 12 2011

Letrsquos Get Started

Tuesday April 12 2011

Facebook 101Not just for posting embarrassing

photos and stalking anymore

We okay Maybe mostly stalking

Remember that until recently Facebook was for coege students to

find people to hook up with

Tuesday April 12 2011

Facebook by the Numbers

If Facebook were a country it would be the 3rd most populous in the world (~600k in 2011) behind China and India

Over 150 million are using Facebook mobile

Steve Kay Jellybeans

Tuesday April 12 2011

Facebook by the Numbers

In short everybody and their mother and their grandmother (including mine) are on Facebook

Scott Beale Laughing Squid

Tuesday April 12 2011

No really as of January 4 2011

Female - 55

Male - 434

Aged 18 to 24 - 309 (fastest growing)

Aged 35 to 54 - 27

Total US users - 147 million

Source Facebook Ads Data

Scott Beale Laughing Squid

Tuesday April 12 2011

Personal Profiles

Tuesday April 12 2011

Whatrsquos a Profile for

A Person Not a Business

Seriously using a Profile for your business will get you banned

Tuesday April 12 2011

Create an Account

Donrsquot do this

Tuesday April 12 2011

Why Not

Itrsquos a lot harder to get traction for your page with no personal profile

You may end up penniless and broke

This is OK toobut harder

Do this

Tuesday April 12 2011

The Home Screen

Events

Find more friends

Friend Requests

Your profile

Post an update

Groups

Games and appsComments and Likes

MessagesFriend requests News Feed

Tuesday April 12 2011

Your Profile

Addedit info

Remove post

Privacy Options

Other info fields

Avatar

Tuesday April 12 2011

Now WhatAdd in as much data as you are comfortable with You can change privacy settings for each piece

Finding friends makes it easier to gain fans down the road

Donrsquot Friend people you donrsquot know

Upload a photo - use the same one as in your other profiles

Tuesday April 12 2011

Adding Info

Click here

This appears

Tuesday April 12 2011

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 3: Facebook for Business Owners

What are we coveringPersonal Profiles

Maximize Privacy

Friend Lists

Selective Exclusion

Groups

Pages

Landing Pages

Events

Apps

Analytics

Promotion

Facebook Ads

Demographics

Tuesday April 12 2011

Letrsquos Get Started

Tuesday April 12 2011

Facebook 101Not just for posting embarrassing

photos and stalking anymore

We okay Maybe mostly stalking

Remember that until recently Facebook was for coege students to

find people to hook up with

Tuesday April 12 2011

Facebook by the Numbers

If Facebook were a country it would be the 3rd most populous in the world (~600k in 2011) behind China and India

Over 150 million are using Facebook mobile

Steve Kay Jellybeans

Tuesday April 12 2011

Facebook by the Numbers

In short everybody and their mother and their grandmother (including mine) are on Facebook

Scott Beale Laughing Squid

Tuesday April 12 2011

No really as of January 4 2011

Female - 55

Male - 434

Aged 18 to 24 - 309 (fastest growing)

Aged 35 to 54 - 27

Total US users - 147 million

Source Facebook Ads Data

Scott Beale Laughing Squid

Tuesday April 12 2011

Personal Profiles

Tuesday April 12 2011

Whatrsquos a Profile for

A Person Not a Business

Seriously using a Profile for your business will get you banned

Tuesday April 12 2011

Create an Account

Donrsquot do this

Tuesday April 12 2011

Why Not

Itrsquos a lot harder to get traction for your page with no personal profile

You may end up penniless and broke

This is OK toobut harder

Do this

Tuesday April 12 2011

The Home Screen

Events

Find more friends

Friend Requests

Your profile

Post an update

Groups

Games and appsComments and Likes

MessagesFriend requests News Feed

Tuesday April 12 2011

Your Profile

Addedit info

Remove post

Privacy Options

Other info fields

Avatar

Tuesday April 12 2011

Now WhatAdd in as much data as you are comfortable with You can change privacy settings for each piece

Finding friends makes it easier to gain fans down the road

Donrsquot Friend people you donrsquot know

Upload a photo - use the same one as in your other profiles

Tuesday April 12 2011

Adding Info

Click here

This appears

Tuesday April 12 2011

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 4: Facebook for Business Owners

Letrsquos Get Started

Tuesday April 12 2011

Facebook 101Not just for posting embarrassing

photos and stalking anymore

We okay Maybe mostly stalking

Remember that until recently Facebook was for coege students to

find people to hook up with

Tuesday April 12 2011

Facebook by the Numbers

If Facebook were a country it would be the 3rd most populous in the world (~600k in 2011) behind China and India

Over 150 million are using Facebook mobile

Steve Kay Jellybeans

Tuesday April 12 2011

Facebook by the Numbers

In short everybody and their mother and their grandmother (including mine) are on Facebook

Scott Beale Laughing Squid

Tuesday April 12 2011

No really as of January 4 2011

Female - 55

Male - 434

Aged 18 to 24 - 309 (fastest growing)

Aged 35 to 54 - 27

Total US users - 147 million

Source Facebook Ads Data

Scott Beale Laughing Squid

Tuesday April 12 2011

Personal Profiles

Tuesday April 12 2011

Whatrsquos a Profile for

A Person Not a Business

Seriously using a Profile for your business will get you banned

Tuesday April 12 2011

Create an Account

Donrsquot do this

Tuesday April 12 2011

Why Not

Itrsquos a lot harder to get traction for your page with no personal profile

You may end up penniless and broke

This is OK toobut harder

Do this

Tuesday April 12 2011

The Home Screen

Events

Find more friends

Friend Requests

Your profile

Post an update

Groups

Games and appsComments and Likes

MessagesFriend requests News Feed

Tuesday April 12 2011

Your Profile

Addedit info

Remove post

Privacy Options

Other info fields

Avatar

Tuesday April 12 2011

Now WhatAdd in as much data as you are comfortable with You can change privacy settings for each piece

Finding friends makes it easier to gain fans down the road

Donrsquot Friend people you donrsquot know

Upload a photo - use the same one as in your other profiles

Tuesday April 12 2011

Adding Info

Click here

This appears

Tuesday April 12 2011

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 5: Facebook for Business Owners

Facebook 101Not just for posting embarrassing

photos and stalking anymore

We okay Maybe mostly stalking

Remember that until recently Facebook was for coege students to

find people to hook up with

Tuesday April 12 2011

Facebook by the Numbers

If Facebook were a country it would be the 3rd most populous in the world (~600k in 2011) behind China and India

Over 150 million are using Facebook mobile

Steve Kay Jellybeans

Tuesday April 12 2011

Facebook by the Numbers

In short everybody and their mother and their grandmother (including mine) are on Facebook

Scott Beale Laughing Squid

Tuesday April 12 2011

No really as of January 4 2011

Female - 55

Male - 434

Aged 18 to 24 - 309 (fastest growing)

Aged 35 to 54 - 27

Total US users - 147 million

Source Facebook Ads Data

Scott Beale Laughing Squid

Tuesday April 12 2011

Personal Profiles

Tuesday April 12 2011

Whatrsquos a Profile for

A Person Not a Business

Seriously using a Profile for your business will get you banned

Tuesday April 12 2011

Create an Account

Donrsquot do this

Tuesday April 12 2011

Why Not

Itrsquos a lot harder to get traction for your page with no personal profile

You may end up penniless and broke

This is OK toobut harder

Do this

Tuesday April 12 2011

The Home Screen

Events

Find more friends

Friend Requests

Your profile

Post an update

Groups

Games and appsComments and Likes

MessagesFriend requests News Feed

Tuesday April 12 2011

Your Profile

Addedit info

Remove post

Privacy Options

Other info fields

Avatar

Tuesday April 12 2011

Now WhatAdd in as much data as you are comfortable with You can change privacy settings for each piece

Finding friends makes it easier to gain fans down the road

Donrsquot Friend people you donrsquot know

Upload a photo - use the same one as in your other profiles

Tuesday April 12 2011

Adding Info

Click here

This appears

Tuesday April 12 2011

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 6: Facebook for Business Owners

Facebook by the Numbers

If Facebook were a country it would be the 3rd most populous in the world (~600k in 2011) behind China and India

Over 150 million are using Facebook mobile

Steve Kay Jellybeans

Tuesday April 12 2011

Facebook by the Numbers

In short everybody and their mother and their grandmother (including mine) are on Facebook

Scott Beale Laughing Squid

Tuesday April 12 2011

No really as of January 4 2011

Female - 55

Male - 434

Aged 18 to 24 - 309 (fastest growing)

Aged 35 to 54 - 27

Total US users - 147 million

Source Facebook Ads Data

Scott Beale Laughing Squid

Tuesday April 12 2011

Personal Profiles

Tuesday April 12 2011

Whatrsquos a Profile for

A Person Not a Business

Seriously using a Profile for your business will get you banned

Tuesday April 12 2011

Create an Account

Donrsquot do this

Tuesday April 12 2011

Why Not

Itrsquos a lot harder to get traction for your page with no personal profile

You may end up penniless and broke

This is OK toobut harder

Do this

Tuesday April 12 2011

The Home Screen

Events

Find more friends

Friend Requests

Your profile

Post an update

Groups

Games and appsComments and Likes

MessagesFriend requests News Feed

Tuesday April 12 2011

Your Profile

Addedit info

Remove post

Privacy Options

Other info fields

Avatar

Tuesday April 12 2011

Now WhatAdd in as much data as you are comfortable with You can change privacy settings for each piece

Finding friends makes it easier to gain fans down the road

Donrsquot Friend people you donrsquot know

Upload a photo - use the same one as in your other profiles

Tuesday April 12 2011

Adding Info

Click here

This appears

Tuesday April 12 2011

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 7: Facebook for Business Owners

Facebook by the Numbers

In short everybody and their mother and their grandmother (including mine) are on Facebook

Scott Beale Laughing Squid

Tuesday April 12 2011

No really as of January 4 2011

Female - 55

Male - 434

Aged 18 to 24 - 309 (fastest growing)

Aged 35 to 54 - 27

Total US users - 147 million

Source Facebook Ads Data

Scott Beale Laughing Squid

Tuesday April 12 2011

Personal Profiles

Tuesday April 12 2011

Whatrsquos a Profile for

A Person Not a Business

Seriously using a Profile for your business will get you banned

Tuesday April 12 2011

Create an Account

Donrsquot do this

Tuesday April 12 2011

Why Not

Itrsquos a lot harder to get traction for your page with no personal profile

You may end up penniless and broke

This is OK toobut harder

Do this

Tuesday April 12 2011

The Home Screen

Events

Find more friends

Friend Requests

Your profile

Post an update

Groups

Games and appsComments and Likes

MessagesFriend requests News Feed

Tuesday April 12 2011

Your Profile

Addedit info

Remove post

Privacy Options

Other info fields

Avatar

Tuesday April 12 2011

Now WhatAdd in as much data as you are comfortable with You can change privacy settings for each piece

Finding friends makes it easier to gain fans down the road

Donrsquot Friend people you donrsquot know

Upload a photo - use the same one as in your other profiles

Tuesday April 12 2011

Adding Info

Click here

This appears

Tuesday April 12 2011

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 8: Facebook for Business Owners

No really as of January 4 2011

Female - 55

Male - 434

Aged 18 to 24 - 309 (fastest growing)

Aged 35 to 54 - 27

Total US users - 147 million

Source Facebook Ads Data

Scott Beale Laughing Squid

Tuesday April 12 2011

Personal Profiles

Tuesday April 12 2011

Whatrsquos a Profile for

A Person Not a Business

Seriously using a Profile for your business will get you banned

Tuesday April 12 2011

Create an Account

Donrsquot do this

Tuesday April 12 2011

Why Not

Itrsquos a lot harder to get traction for your page with no personal profile

You may end up penniless and broke

This is OK toobut harder

Do this

Tuesday April 12 2011

The Home Screen

Events

Find more friends

Friend Requests

Your profile

Post an update

Groups

Games and appsComments and Likes

MessagesFriend requests News Feed

Tuesday April 12 2011

Your Profile

Addedit info

Remove post

Privacy Options

Other info fields

Avatar

Tuesday April 12 2011

Now WhatAdd in as much data as you are comfortable with You can change privacy settings for each piece

Finding friends makes it easier to gain fans down the road

Donrsquot Friend people you donrsquot know

Upload a photo - use the same one as in your other profiles

Tuesday April 12 2011

Adding Info

Click here

This appears

Tuesday April 12 2011

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 9: Facebook for Business Owners

Personal Profiles

Tuesday April 12 2011

Whatrsquos a Profile for

A Person Not a Business

Seriously using a Profile for your business will get you banned

Tuesday April 12 2011

Create an Account

Donrsquot do this

Tuesday April 12 2011

Why Not

Itrsquos a lot harder to get traction for your page with no personal profile

You may end up penniless and broke

This is OK toobut harder

Do this

Tuesday April 12 2011

The Home Screen

Events

Find more friends

Friend Requests

Your profile

Post an update

Groups

Games and appsComments and Likes

MessagesFriend requests News Feed

Tuesday April 12 2011

Your Profile

Addedit info

Remove post

Privacy Options

Other info fields

Avatar

Tuesday April 12 2011

Now WhatAdd in as much data as you are comfortable with You can change privacy settings for each piece

Finding friends makes it easier to gain fans down the road

Donrsquot Friend people you donrsquot know

Upload a photo - use the same one as in your other profiles

Tuesday April 12 2011

Adding Info

Click here

This appears

Tuesday April 12 2011

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 10: Facebook for Business Owners

Whatrsquos a Profile for

A Person Not a Business

Seriously using a Profile for your business will get you banned

Tuesday April 12 2011

Create an Account

Donrsquot do this

Tuesday April 12 2011

Why Not

Itrsquos a lot harder to get traction for your page with no personal profile

You may end up penniless and broke

This is OK toobut harder

Do this

Tuesday April 12 2011

The Home Screen

Events

Find more friends

Friend Requests

Your profile

Post an update

Groups

Games and appsComments and Likes

MessagesFriend requests News Feed

Tuesday April 12 2011

Your Profile

Addedit info

Remove post

Privacy Options

Other info fields

Avatar

Tuesday April 12 2011

Now WhatAdd in as much data as you are comfortable with You can change privacy settings for each piece

Finding friends makes it easier to gain fans down the road

Donrsquot Friend people you donrsquot know

Upload a photo - use the same one as in your other profiles

Tuesday April 12 2011

Adding Info

Click here

This appears

Tuesday April 12 2011

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 11: Facebook for Business Owners

Create an Account

Donrsquot do this

Tuesday April 12 2011

Why Not

Itrsquos a lot harder to get traction for your page with no personal profile

You may end up penniless and broke

This is OK toobut harder

Do this

Tuesday April 12 2011

The Home Screen

Events

Find more friends

Friend Requests

Your profile

Post an update

Groups

Games and appsComments and Likes

MessagesFriend requests News Feed

Tuesday April 12 2011

Your Profile

Addedit info

Remove post

Privacy Options

Other info fields

Avatar

Tuesday April 12 2011

Now WhatAdd in as much data as you are comfortable with You can change privacy settings for each piece

Finding friends makes it easier to gain fans down the road

Donrsquot Friend people you donrsquot know

Upload a photo - use the same one as in your other profiles

Tuesday April 12 2011

Adding Info

Click here

This appears

Tuesday April 12 2011

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 12: Facebook for Business Owners

Why Not

Itrsquos a lot harder to get traction for your page with no personal profile

You may end up penniless and broke

This is OK toobut harder

Do this

Tuesday April 12 2011

The Home Screen

Events

Find more friends

Friend Requests

Your profile

Post an update

Groups

Games and appsComments and Likes

MessagesFriend requests News Feed

Tuesday April 12 2011

Your Profile

Addedit info

Remove post

Privacy Options

Other info fields

Avatar

Tuesday April 12 2011

Now WhatAdd in as much data as you are comfortable with You can change privacy settings for each piece

Finding friends makes it easier to gain fans down the road

Donrsquot Friend people you donrsquot know

Upload a photo - use the same one as in your other profiles

Tuesday April 12 2011

Adding Info

Click here

This appears

Tuesday April 12 2011

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 13: Facebook for Business Owners

The Home Screen

Events

Find more friends

Friend Requests

Your profile

Post an update

Groups

Games and appsComments and Likes

MessagesFriend requests News Feed

Tuesday April 12 2011

Your Profile

Addedit info

Remove post

Privacy Options

Other info fields

Avatar

Tuesday April 12 2011

Now WhatAdd in as much data as you are comfortable with You can change privacy settings for each piece

Finding friends makes it easier to gain fans down the road

Donrsquot Friend people you donrsquot know

Upload a photo - use the same one as in your other profiles

Tuesday April 12 2011

Adding Info

Click here

This appears

Tuesday April 12 2011

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 14: Facebook for Business Owners

Your Profile

Addedit info

Remove post

Privacy Options

Other info fields

Avatar

Tuesday April 12 2011

Now WhatAdd in as much data as you are comfortable with You can change privacy settings for each piece

Finding friends makes it easier to gain fans down the road

Donrsquot Friend people you donrsquot know

Upload a photo - use the same one as in your other profiles

Tuesday April 12 2011

Adding Info

Click here

This appears

Tuesday April 12 2011

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 15: Facebook for Business Owners

Now WhatAdd in as much data as you are comfortable with You can change privacy settings for each piece

Finding friends makes it easier to gain fans down the road

Donrsquot Friend people you donrsquot know

Upload a photo - use the same one as in your other profiles

Tuesday April 12 2011

Adding Info

Click here

This appears

Tuesday April 12 2011

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 16: Facebook for Business Owners

Adding Info

Click here

This appears

Tuesday April 12 2011

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 17: Facebook for Business Owners

Uploading Your PhotoTuesday April 12 2011

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 18: Facebook for Business Owners

What Happens When You Like Something

Tuesday April 12 2011

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 19: Facebook for Business Owners

Tagging Photos (and untagging)

Tuesday April 12 2011

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 20: Facebook for Business Owners

ImportantLock down your privacy settings

Like right now

Tuesday April 12 2011

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 21: Facebook for Business Owners

First Create Friend Lists

Click on Account on the upper-right

Click on ldquoEdit Friendsrdquo

Tuesday April 12 2011

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 22: Facebook for Business Owners

Building a Friend List

Friend Lists

Remove Friend

Create a list

Tuesday April 12 2011

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 23: Facebook for Business Owners

Click here

This appears

Pick a meaningful name

Select some peeps

Then click here You can addedit later

Tuesday April 12 2011

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 24: Facebook for Business Owners

Friends Lists ExplainedNo notifications are sent when you add someone to a list

You can set individual privacy settings for each list

You can post something on your wall specifically for a list or exclude a list (even individuals)

Tuesday April 12 2011

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 25: Facebook for Business Owners

Friends Lists ExplainedSome list ideas

Family You Like

Family You Donrsquot Like

Jerkfaces

Liberals

Conservatives

Tries To Sell Me Stuff

Tuesday April 12 2011

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 26: Facebook for Business Owners

Adding People to a List

Mouse over

Click

Add to a list

This appears

Tuesday April 12 2011

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 27: Facebook for Business Owners

Accessing Privacy Settings

Set up lists FIRST

Click on Account on the upper-right

Click on ldquoPrivacy Settingsrdquo

Tuesday April 12 2011

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 28: Facebook for Business Owners

Your Profile

My favorite

Bad idea

Tuesday April 12 2011

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 29: Facebook for Business Owners

Tuesday April 12 2011

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 30: Facebook for Business Owners

Apps and Sharing

Most important setting anywhere ever Fix this now

Tuesday April 12 2011

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 31: Facebook for Business Owners

Any application your friends add can see whatever is still checked in this boxBy Default Farmville knows your sexual orientation what you look like and

where you like to shop How do you feel about that

Tuesday April 12 2011

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 32: Facebook for Business Owners

Block and IgnoreTuesday April 12 2011

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 33: Facebook for Business Owners

Block ApplicationsTuesday April 12 2011

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 34: Facebook for Business Owners

What the Public Sees

The actual setting

Tuesday April 12 2011

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 35: Facebook for Business Owners

Posting Something To Your Wall

Write here

Exclude listsfriends

Tuesday April 12 2011

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 36: Facebook for Business Owners

Publish to or exclude listsfriends

Tuesday April 12 2011

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 37: Facebook for Business Owners

Mouse over any post to see this X You can mark things as spam hide ads block apps and even unlike pages with it You can also just hide the individual post or posts from that pagepersonapp in the

future

Tuesday April 12 2011

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 38: Facebook for Business Owners

Creating An Event

Then

Tuesday April 12 2011

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 39: Facebook for Business Owners

Invite FriendsTuesday April 12 2011

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 40: Facebook for Business Owners

Groups

Tuesday April 12 2011

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 41: Facebook for Business Owners

Groups New and Improved

In many ways groups may out-perform pages Pages are very static meant to disseminate information and brand your customers

Groups on the other hand are inherently social

Tuesday April 12 2011

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 42: Facebook for Business Owners

Groups have Members and Walls

Chat to group

Post documents and eventsGroup Type

Tuesday April 12 2011

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 43: Facebook for Business Owners

Modify notification settings

Tuesday April 12 2011

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 44: Facebook for Business Owners

Tuesday April 12 2011

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 45: Facebook for Business Owners

A Note on Group TypesOpen Members and Content visible

Closed Members visible Content Hidden

Secret Members and Content Hidden

Tuesday April 12 2011

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 46: Facebook for Business Owners

Building a Business Page

Tuesday April 12 2011

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 47: Facebook for Business Owners

Step 1 Search for Coca-Cola

Step 3 Click here

Step 2 Scroll down

Click here

Tuesday April 12 2011

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 48: Facebook for Business Owners

Yoursquove got choices (you can change your mind later - they

decide what info you enter)Tuesday April 12 2011

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 49: Facebook for Business Owners

Build Your First Page

Big Tips

Donrsquot blindly add everybody

Be engaging - not a bullhorn

Correct (square) logo format

Promote but remember itrsquos not yours (Facebook belongs to Facebook)

Get versed in the TOS

Tuesday April 12 2011

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 50: Facebook for Business Owners

Reviving an Old PageTuesday April 12 2011

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 51: Facebook for Business Owners

Add Info and EditYour Settings

Tuesday April 12 2011

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 52: Facebook for Business Owners

Page Setup

Restrict visibility with this setting

Determine which tab people land on when first visiting here

Tuesday April 12 2011

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 53: Facebook for Business Owners

Enter Basic Business InfoTuesday April 12 2011

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 54: Facebook for Business Owners

Separation of InterestsTuesday April 12 2011

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 55: Facebook for Business Owners

Upload a Logo (square)Tuesday April 12 2011

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 56: Facebook for Business Owners

Featured Likes and Owners

Tuesday April 12 2011

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 57: Facebook for Business Owners

Promotion(Badge is easiest)

Tuesday April 12 2011

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 58: Facebook for Business Owners

Adding AdminsTuesday April 12 2011

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 59: Facebook for Business Owners

Adding and RemovingApp Tabs

Tuesday April 12 2011

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 60: Facebook for Business Owners

Creating EventsTuesday April 12 2011

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 61: Facebook for Business Owners

Creating EventsTuesday April 12 2011

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 62: Facebook for Business Owners

Using Facebook As Your Page

Tuesday April 12 2011

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 63: Facebook for Business Owners

Allows you to post on any page yoursquove liked (as your business)

Tuesday April 12 2011

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 64: Facebook for Business Owners

Like Other Pages To Drive Traffic

Tuesday April 12 2011

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 65: Facebook for Business Owners

Import Your Blog

Tuesday April 12 2011

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 66: Facebook for Business Owners

Custom Landing Page

This is much more difficult than it used to be

But therersquos an easy solution (it comes at a cost)

Tuesday April 12 2011

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 67: Facebook for Business Owners

The Easy Way Pagemodocom

Tuesday April 12 2011

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 68: Facebook for Business Owners

The Hard Way Build a Custom App

Tuesday April 12 2011

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 69: Facebook for Business Owners

Create a 520px wide page on your web server

Remember this URL

Tuesday April 12 2011

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 70: Facebook for Business Owners

Creating an App

Visit wwwfacebookcomdevelopers and click Allow

Click on ldquoSet Up New Apprdquo

Name your app and click Agree

Tuesday April 12 2011

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 71: Facebook for Business Owners

Name your app set your icons

Tuesday April 12 2011

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 72: Facebook for Business Owners

Enter up to 16 characters in the Tab Name set the URL

Enter the URL of the page you created earlier here

Tuesday April 12 2011

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 73: Facebook for Business Owners

When You Save SettingsClick Here

Tuesday April 12 2011

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 74: Facebook for Business Owners

Tuesday April 12 2011

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 75: Facebook for Business Owners

Understanding Insights

Tuesday April 12 2011

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 76: Facebook for Business Owners

Meta AnalyticsTuesday April 12 2011

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 77: Facebook for Business Owners

Demographics Marketable or Just Fun

Tuesday April 12 2011

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 78: Facebook for Business Owners

Like SourcesTuesday April 12 2011

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 79: Facebook for Business Owners

Find the Patterns in UsageTuesday April 12 2011

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 80: Facebook for Business Owners

Facebook Ads

Tuesday April 12 2011

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 81: Facebook for Business Owners

To Create An AdTuesday April 12 2011

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 82: Facebook for Business Owners

Herersquos the Cool PartTuesday April 12 2011

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011

Page 83: Facebook for Business Owners

ThanksNick Armstrong

IAmNickArmstrongcomImNickArmstrong

Tuesday April 12 2011


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