FACEBOOK FOR BUSINESS

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DOES SOCIAL MEDIA MAKE YOU FEEL LIKE THIS?

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WHAT YOU ARE GOING TO LEARN TODAY

Why your business should be using Facebook

The 6 BEST Status Updates that Get Fans Talking

Facebook Trends

Facebook Ads How to Set up a Facebook Ad AND Target

the Right Audience Call to Action Buttons

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FACEBOOK VS. THE OTHER SOCIAL NETWORKS

Facebook 1.19 Billion+ total users

Twitter 500 million+ total users

Google Plus 500 million+ total users

LinkedIn 238 million total users

Instagram 130 million total users

Pint erest 70 million+ total users

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THE 6 BEST STATUS UPDATES THAT GET FANS

TALKING

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STATUS UPDATE #1 – GET PERSONAL• Share photos of employees

• Use video to introduce a webinar or teleclass

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STATUS UPDATE #2 – SUPPORT A CHARITY

Show your fans you care

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STATUS UPDATE #3 – BE AVAILABLE TO YOUR FANS – THROW A PARTY!

Have a Facebook Friday Party! Host Q&A Tuesday

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STATUS UPDATE #4 – LISTEN TO LEARN -ASK QUESTIONS• Ask questions to your fans and listen to their

feedback

• Post more than 1 image and ask them their favorite – VOTE!

1 21 2 3

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STATUS UPDATE #5 – PROVIDE INSPIRATION• Create quotes using your blog posts, books, etc.

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STATUS UPDATE #6 – GIVE VALUE & CLOSE WITH A CTA!

Ask for the engagement by creating strong Call to Action – LIKE THIS, COMMENT BELOW, WATCH THIS, INSTALL NOW

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FACEBOOK TRENDS

WHAT YOU NEED TO KNOW

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FACEBOOK IS BECOMING A SEARCH ENGINEGET YOUR PAGE UPDATED - STAT

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Graph Search

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FACEBOOK PAPER A new app that shows your newsfeed in a

storyboard format

https://www.facebook.com/paper

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WHAT’S TRENDING ON FACEBOOK?

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DONATE BUTTON FOR CHARITIES

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FACEBOOK ADS – TARGET THE RIGHT AUDIENCE

WITH ADS

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WHO SHOULD USE FACEBOOK ADS?

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CLICK CREATE AD

http://www.facebook.com/advertising

From the Ad Manager – Click Green Button

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#1 MOST EFFECTIVE AD TYPE – PAGE POST ENGAGEMENT AD - NEWSFEEDStep 1 – Choose Your Objective

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HOW TO TARGET YOUR AUDIENCE USING ADS

Step 2 – Create Your Ad – Choose Images & Ad Copy

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HOW TO TARGET YOUR AUDIENCE USING ADSStep 3 – Determine Your Target Audience

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HOW TO TARGET YOUR AUDIENCE USING ADSStep 4 – Micro-target based on interests

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HOW TO TARGET YOUR AUDIENCE USING ADSStep 5 – Choose Budget and Bidding Preference

Step 6 – Review the Ad and Place your Order!

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FACEBOOK CALL TO ACTION BUTTONS

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Contact InformationJen Smith

www.jensmithsocial.com

jen@jensmithsocial.com(512)922-1615

www.fb.com/JenSmithSocial@JenSmithSocial

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BONUS SECTION

FACEBOOK DEIGN, APPS & RESOURCES

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FIRST IMPRESSIONS MATTER

Profile Image

Cover Image

App Designs

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WHO’S DOING IT RIGHT?

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TIMELINE COVER IMAGE OPTIMIZATION Update your cover image once a month

This gives your fans the chance to see your business page

Use images that tell a story about your business Feature your products, showcase your

employees, etc. Include a link to your website/blog on your

cover image

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USE A PROFILE IMAGE THAT GETS NOTICED

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DESIGN APPS (AND THUMBNAILS) THAT MATCH YOUR BRAND

You can do this using ShortStack.comhttp://zfer.us/bLiQLWatch my YouTube video on how to get a free app!http://www.youtube.com/jensmithsocialvideo

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USE FACEBOOK APPS TO CUSTOMIZE YOUR PAGE

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INTEGRATE EMAIL MARKETING WITH FACEBOOK

Integrate your email sing up using a custom app software and link your email provider• Constant Contact• Aweber• MailChimp

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USE GRAPH SEARCH LEARN ABOUT YOUR AUDIENCE

Find out the interests of your fans. Type in search query: Favorite interests of people who like <your fan page name here>

Find out the interests of your competitor’s fans. Type in search query: Favorite interests of people who like <competitor’s fan page name here>

Find pages your fans like. Type in search query: Favorite pages of fans who like <your fan page name here>

Find out apps used by your fans. Type in search query: Apps used by fans of <your fan page name here>

Find out groups joined by your fans. Type in search query: Groups joined by fans of <your fan page name here>

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FACEBOOK RESOURCE LINKS

Facebook for Business https://www.facebook.com/business

Facebook Ads http://www.facebook.com/advertising

Graph Search https://www.facebook.com/about/graphsearch

ShortStack Apps (aff link) http://zfer.us/bLiQL

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RESOURCES: WHERE & HOW TO GET CONTENT Blogs, articles, web copy

Textbroker.com iWriter Contentdivas.com

Creative Content Fiverr

Great for cover images, ads Other creative content – holidays,

whiteboard video, etc. Graphic Design

Graphic River Quotes (these are great for sharing!)

www.behappy,me/generator Editing photos

Pixlr or PicMonkey

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Contact InformationJen Smith

www.jensmithsocial.com

jen@jensmithsocial.com(512)922-1615

www.fb.com/JenSmithSocial@JenSmithSocial