Your Business Facebook Page

Michael Atchley

What?Why?How?

When you hear the term “Social Media”, what do you think of?

When I hear “social Media” I think of

Why?

Because your customers are.

90% of consumers go online to get info when making a purchase decision.

It can lead to other exposure via traditional media

Why?

Saturday June 4th 2011

Active customer needs a service call.

Doesn’t call or email me – she Messages me on Facebook.

June 13th, 2011

Friend in Dallas calls with a/c questions.

I suggest Facebook.

He gets 20 responses.

June 23rd, 2011

Friend posts “I have a plumbing problem that I can’t see because of an electrical problem”

Would this be of interest to any of you with plumbers or electricians?

June 29th, 2011

Joanna and John “like” our page, and John messages me that they want to take advantage of our $20 off tune-up special for Facebook fans.

June 30th, 2011

John messages that a/c not working at all – please send help.

Compressor grounded.

System sold.

Joanna & John are in my Sunday School department.

So is my largest competitor.

His facebook page

My facebook page

Why else?

Why else?

Anybody else having problems finding good employees?

Where do you think the Gen X’ers are spending their time?

did we start?

How

SocialTract:

FacebookTwitterBlog

Why did we stop?

Nobody read the blog.

Nobody commented on the Facebook or Twitter posts.

Why?

And I wasn’t personally involved

Lessons Learned

Be involved.

Blog within your website.

KISS - Keep It Short Stupid.

Facebook and Twitter are personal.

do you start?

How

Identify your goals

1. Most well known and accessible residential contractor

2. Cheap leads

3. Have fun

#1 Facebook

#2 Twitter

#3 Blog

Personal facebook page first.

Unless this is a spitting image of you

Upload a personal picture

Get some friends

Your spouse, kids, or grandkids can help.

Facebook has tools built in that will recommend people you may know.

Friend them all. For your business page to get started you’re going to need some personal friends.

Create a Business Page

Yes you need both.

There are some things that you can only do with a business page…like advertise.

Claim your name (facebook.com/username).

Upload a logo or banner ad.

You gotta get “like”d

Get “like”d

Get “like”d

Ask, Suggest, and Recommend

Give stuff away. (Not $10 off their next service call)

Advertise it everywhere

Link it to your website – both ways

Use your spouse and kids.

Repeat.

Settings, Apps, & More

Facebook doesn’t make it easy to find some useful features

Click “Edit Page” and browse thru options on the left.

R&D

Watch what other companies do, and steal what works.

Be creative, and spend a little money if you have to.

Buy a Smartphone

Social media is infinitely easier with a good phone.

iPhone or Android are both great

What do you post?

#1 Rule for Social Media

“Don’t be a shill!”

Matt Michel

What’s a shill?

Go to the next chamber meeting and mill around.

There will be at least 1 insurance salesman just waiting for you to make eye contact. He’s a shill.

What do you post?

Nobody turns the tv on to watch the commercials.

Nobody logs on to Facebook to see your sales pitch.

What do you post?

“Tell timely, relevant, and interesting stories.

Then tag the people or companies that are mentioned in the stories.”

Joe Pulizzi

What do you post?

“Alternate posts between advertising, education, and entertainment.”

Jim Hinshaw

“2 – 3 times as much entertaining as advertising and educating.”

Me

What do you post?

Most of us aren’t entertainers.

The good news is that your posts don’t have to be original. Re-post, re-tweet something that someone else said.

“There is nothing new under the sun.” Ecclesiastes 1:9

What do you post?

If you want to get technical, use a story:

• Dead parakeets

• Moldy chairs

• From geo to 80% natural gas and lower utility bills

What do you post?

Sports score predictions for the men

Monkey stories for the ladies

Local events for everyone

What do you post?

Blog postings for Google’s pet spiders

What do you post?

What do you post?

What do you post?

What do you post?

What do you post?

What do you post?

What do you post?

What do you post?

What do you post?

What do you post?

Be Social!!!

Blogs

Great for SEO

Use keywords from Google Adwords tool

Less social

Nobody will read it anyway

Companies I followService Heat and Air Conditioning INC. out of Tennessee – they do a great job at getting fans

Kevin Shaw Plumbing, Inc. out of California – they do a great job at graphic design

Sun Heating & Cooling out of Michigan – over 800 fans

Deckard Mechanical out of Indiana

Champion AC out of San Antonio

Northeast Cooling out of the Chicago area

Jerry Kelly out of St. Louis

SourcesJim Hinshaw – SIPInc

Kimberly Schwartz - ACHRNews

Angela Harris – ACHRNews

Adams Hudson – ACHRNews

Joe Pulizzi – SocialTract and articles for Contracting Business

Vicki Laplant – Contracting Business

Douglas Mitchell – HVACR Business

Want a copy of these slides?

Go to

www.slideshare.net/AtchleyAir