Facebook for Small Business
Why care about Facebook?
• Over 500 million active users• 3rd most trafficked website in the
world• Your customers are on Facebook
Business vs. Personal Pages
• People have friends – Limit 5,000– Two way communication
• Businesses have fans – No limit on the number of fans– Limits on types of communication
Groups vs. Pages
• Groups : Community of people with a common interest
• Pages: Represents a brand or entity for which there are fans
Facebook is a Personal Media
• Unless you are a “national brand” people become fans because they are your friends
• Be an interesting person first
A Tour of Facebook
Creating a Personal Profile
1. Sign up for an account2. Edit your profile3. Join networks4. Connect with friends5. Share information
Privacy Settings
Creating a Page for Business
Promoting Your Page
• Start with good content – update daily – Pictures, pictures, pictures (3 at a time) – Video
• Share links to Fan page through other media
• Make page public
Advertising on Facebook
Analytics