Facebook in a Can

Facebook in a Can !

Market like an ACE on Facebook in less than 15 minutes :)

Facebook in a CanPrivacy on Facebook — What to post when — ______________________________#3 Facebook Profile Vs Fan Pages — Do a lot for FREE! — _________________________ #10 Advertising Options — Invest like a PRO! —________________________________ #15

2© Camarès 2014 • www.camares.com

http://www.camares.com

Privacy on Facebook

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Start by leveraging your personal page for business, BUT understand what people can actually see, it’s WAY more than you think…

© Camarès 2014 • www.camares.com



Facebook says:You Control Privacy each time your post…

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But when you read the FB Data Policy you’ll learn that:

If you tag someone, that person and their friends can see your story no matter what audience you selected

The same is true when you approve a tag someone else adds to your story.

When you comment on or "like" someone else's story, or write on their timeline, that person gets to select the audience.

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Who can find you on Facebook?You can choose who can look up your timeline using the email address or telephone number you added to your timeline through your Privacy Settings

!

BUT…. …. people can still find you or find a link to your timeline

on Facebook through other people

the things others share about you

or through others’ posts, like if you are tagged in a friend's photo or post something to a public page.

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Can my Facebook info be downloaded???

YES!! Once you share information with your friends and others, they may be able to sync it with or access it via their mobile phones and other devices

You should only share information with people you trust because they will be able to save it or re-share it with others, including when they sync the information to a device.

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Good to RememberWhen you hide something from your timeline, you are not deleting it and this content may be visible elsewhere.

Anyone can tag you in anything. Once you are tagged, you and your friends will be able to see it (such as in News Feed or in search).

Facebook Pages are public pages, this means information you share with a Page is public information. Eg: you post a comment on a Page, that comment may be used by the Page owner off Facebook, and anyone can see it.

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Rule of Thumb to Control PrivacyYou should assume that if you do not see a sharing icon, the information will be publicly available.

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If your customers use Facebook, you will be able to reach a lot of customers on it.

BUT if you plan to use it for business, remember to share things that your customers will find interesting.

If personal vacation photos or cute pix of the kids don’t fall into that category, DO NOT POST THEM.

REMEMBER Facebook is your PUBLIC FACE, you would not walk down Main Street naked, Facebook is today’s Main Street!


Privacy on Facebook: There is none!

BIG IDEA:


Facebook Profile Vs Fan Page

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You can reach a lot of people for FREE!



Facebook Personal ProfilePersonal profiles are people (non-commercial use)

Limit of 5,000 friends

Not indexed by search engines

Do not have access to Facebook tabs

Cannot be analyzed with Facebook Insights.

Others cannot 'Like' or 'Check In' at your personal profile

You can like a Page to see updates in your personal profile’s News Feed.



Facebook Fan PagesPages look similar to personal profiles, but are designed for businesses, brands, organizations and celebrities.

No limit on the number of fans

Are indexed by search engines

Have tabs for photos, reviews, events, etc

Can be analyzed by Facebook Insights

Can promote posts through paid advertising

Pages are managed by people who have personal profiles.



Fan Pages Insights - Sample Reports

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You can track your progress and see how many people you are reaching beyond your

friends and fans!© Camarès 2014 • www.camares.com


Fan Pages Insights - Sample Reports

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You can track your progress and see what

posts work best!© Camarès 2014 • www.camares.com


Facebook Profile Vs Fan Page

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Understand how use each and grow your base fast and free through friends and family and

their friends and family!

BIG IDEA:



Advertising Options

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And you can reach even more people if you pay a few bucks!



Facebook Has MANY Ad OptionsAds that boost posts and increase like, comments, shares, etc

Ads designed to get page likes to increase audience

Ads that click through a website

Ads that promote a specific action for people to take on website

Ads that encourage people to install apps

Ads that increase activity to a Facebook or Mobile app

Ads the promote event attendance

Ads to promote offers to redeem in store

Ads that promote video views

Ad Option Description



Budget Models: You are in control!Daily Budget: you control how much you'll spend on a specific ad set each day. Ads automatically stop showing once daily budget for the ad set has been met for that day.

OR

Lifetime Budget: you choose an amount to spend over the entire scheduled lifetime of the ad set. Facebook will spread the budget accordingly.



Bid Options Suit Your Needs

You Value You pay for Facebook optimizes for When to use

CPM Views Impressions Impressions You care about showing your ads (brand awareness)

CPC Clicks Clicks Clicks You care about getting clicks (traffic to your site)

Optimized CPM (OCPM) Conversions Impressions Impressions You care about trackable actions, but pay

per impressions

CPA Actions Actions ActionsYou care about trackable actions, but pay

per action (this option is not available to everyone)

Facebook ads are action-based. Facebook offer these bidding options:



Targeting Options (for even more control)

Location

Age & Gender

Interests

Behavior

Education

Connections

Categories

Language

YOUR AD

MoreAs you define our ad audience,

Facebook displays the potential reach of your ads.



Ad Manager Reports (Pay for only what is working best for you)



Ad Manager ReportsReport Columns can be customized to contain as much detail as needed:

General: Includes reach, frequency, impressions, amount spent, cost per impression (CPM), cost per click (CPC), clicks, click-through rate (CTR), actions

Page: Includes Page likes, Page engagement, offer claims, cost per Page likes

Offsite: Includes clicks, unique clicks, click through rate (CTR), link clicks, reach, impressions, amount spent, cost per click (CPC), cost per impression (CPM)

App: Includes app installs, app engagement, mobile app installs, cost per mobile app installs

Conversion: Includes conversions, checkouts, registrations, cost per website conversions, cost per checkout, and cost per registration

Demographic: Includes your ad performance broken down by age and gender

Geographic: Includes your ad performance broken down by country

Placement: Includes performance broken down by placement—where your ad was shown on Facebook



Advertising Options

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•Spend your money with surgical precision. •Look at your reports frequently to see what is (and is not) working •Adjust, tweak, improve and spend your money even more wisely. :)

BIG IDEA:




Want to know more about Facebook for your business?

Contact Us NOW!Deb Di Gregorio, President

[email protected] 973.508.6859

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mailto:[email protected]

Date post:	29-Jun-2015
Category:	Social Media
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Facebook in a Can

Social Media