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Facebook Instant Articles: What Bloggers Need to Know

Date post:15-Apr-2017
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  • BLOGARTICLES

    FacebookInstant Articles:

    What Bloggers Need to Know

    WWW.BECOMEABLOGGER.COM

  • What is FacebookInstant Articles?

    WWW.BECOMEABLOGGER.COM

  • What is FacebookInstant Articles?

    = relatively newFacebook feature thatpublishes your contentdirectly to Facebook

    WWW.BECOMEABLOGGER.COM

  • What is FacebookInstant Articles?

    = relatively newFacebook feature thatpublishes your contentdirectly to Facebook

    Facebook user clicks on anInstant Articles link

    WWW.BECOMEABLOGGER.COM

  • What is FacebookInstant Articles?

    = relatively newFacebook feature thatpublishes your contentdirectly to Facebook

    Facebook user clicks on anInstant Articles link

    The article opens upwithin the FacebookMobile App

    WWW.BECOMEABLOGGER.COM

  • What is FacebookInstant Articles?

    = relatively newFacebook feature thatpublishes your contentdirectly to Facebook

    Facebook user clicks on anInstant Articles link

    The article opens upwithin the FacebookMobile App

    Instant Articles loadspages up to 10x faster.

    WWW.BECOMEABLOGGER.COM

  • Why useFacebook

    InstantArticles?

    ?

    WWW.BECOMEABLOGGER.COM

  • Why useFacebook

    InstantArticles?

    ? }8 seconds

    The

    problem

    WWW.BECOMEABLOGGER.COM

  • Why useFacebook

    InstantArticles?

    ? }8 seconds= average load time; slowest singlecontent type on Facebook The

    problem

    WWW.BECOMEABLOGGER.COM

  • Why useFacebook

    InstantArticles?

    ? }8 seconds= average load time; slowest singlecontent type on Facebook

    3 secondsThe

    problem

    WWW.BECOMEABLOGGER.COM

  • Why useFacebook

    InstantArticles?

    ? }8 seconds= average load time; slowest singlecontent type on Facebook

    3 seconds= Kissmetrics: 40% of usersleave after 3 seconds

    The

    problem

    WWW.BECOMEABLOGGER.COM

  • } ItsFEATURESSPEEDObviously, fasterloading time.

    WWW.BECOMEABLOGGER.COM

  • } ItsFEATURESSPEEDConnects to GoogleAnalytics, comScore,Omniture and others

    ANALYTICS &TRACKING

    Obviously, fasterloading time.

    WWW.BECOMEABLOGGER.COM

  • } ItsFEATURESSPEEDConnects to GoogleAnalytics, comScore,Omniture and others

    ANALYTICS &TRACKING

    Obviously, fasterloading time.

    FORMATTING &FUNCTIONALITYPreserves the look and feel,but is more minimalist.

    WWW.BECOMEABLOGGER.COM

  • } ItsFEATURESSPEEDConnects to GoogleAnalytics, comScore,Omniture and others

    ANALYTICS &TRACKING

    Obviously, fasterloading time.

    FORMATTING &FUNCTIONALITYPreserves the look and feel,but is more minimalist.

    ADSFacebook Audience Network -Facebook keeps 30%, you keep 70%Sell your own ads - You keepeverything

    WWW.BECOMEABLOGGER.COM

  • } ItsFEATURESSPEEDConnects to GoogleAnalytics, comScore,Omniture and others

    ANALYTICS &TRACKING

    Obviously, fasterloading time.

    FORMATTING &FUNCTIONALITYPreserves the look and feel,but is more minimalist.

    ADSFacebook Audience Network -Facebook keeps 30%, you keep 70%Sell your own ads - You keepeverything

    SPECIALNo special treatment (atleast for now)

    WWW.BECOMEABLOGGER.COM

  • What pub

    lishers

    are saying

    ...

    WWW.BECOMEABLOGGER.COM

  • What pub

    lishers

    are saying

    ...

    Publishers are reporting as much astwice the reach.The more Facebook users click on your articles, themore those articles will be more visible in the NewsFeed.

    WWW.BECOMEABLOGGER.COM

  • What pub

    lishers

    are saying

    ...

    Publishers are reporting as much astwice the reach.The more Facebook users click on your articles, themore those articles will be more visible in the NewsFeed.

    Publishers are reporting less engagement.It may be that faster loading means that users can tap in and out ofarticles more easily.

    WWW.BECOMEABLOGGER.COM

  • What pub

    lishers

    are saying

    ...

    Publishers are reporting as much astwice the reach.The more Facebook users click on your articles, themore those articles will be more visible in the NewsFeed.

    Publishers are reporting less engagement.

    Publishers are NOT reporting a decrease in revenue.

    It may be that faster loading means that users can tap in and out ofarticles more easily.

    Monetization is still working as it should

    WWW.BECOMEABLOGGER.COM

  • More on setting up Facebook Instant Articles and my views on this new feature at WWW.BECOMEABLOGGER.COM

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