@MariSmith BeLive.tv

CONTENT THAT CONVERTS

by Mari Smithin Partnership with BeLive.tv

1

PART 2 of 4

Facebook LIVE Video Marketing

What To Say, and How To Generate Leads & Sales

@MariSmith BeLive.tv

Facebook has entered digital television

Create thumb-stopping content!

Prep:

Choose elements of your show: topic, focus, branding & audience

Background/backdrop

Grooming

Gear:

Lighting

Microphone

Camera

Mobile vs. studio (stationary)

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Part #1 Review – PREP & GEAR

@MariSmith BeLive.tv 3

Lighting - review

Portable (mobile)?

Rotolight

Selfie ring light

Studio?

Ring light

Tabletop light

@MariSmith BeLive.tv 4

Microphone - review

Portable/simple?

Lapel mic

Studio

Example:

Heil PR-40 Broadcast Quality Microphone

Shock Mount

Pop Filter

Mic Boom Arm & Clamp

@MariSmith BeLive.tv

Laptop/desktop built-in

Webcam

Logitech HD

External DSLR

Canon, Sony, etc.

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Camera - review

@MariSmith BeLive.tv

Smartphone case

Tripod (portable)

Check out www.iOgrapher.com

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More gear – review

@MariSmith BeLive.tv 7

CONTENT THAT CONVERTS

PART 2 of 4

What To Say, and How To Generate Leads & Sales

Facebook LIVE Video Marketing

@MariSmith BeLive.tv

FOCUS

Follow One Course Until Successful

What PROBLEM is your expertise the SOLUTION to?

Share your story

Weave aspects of your personality in

Be yourself

Have FUN!

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What to talk about?

@MariSmith BeLive.tv 9

Hot topics

@MariSmith BeLive.tv

Hacks (shortcuts)

Tips

Tricks

Top 5, Top 10

How-to’s

Live demos

Interviews (Part #3 next week!)

FAQ/SAQ/MAQ

Frequently asked questions

Should ask questions

Must ask questions

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Topics for any niche/industry

@MariSmith BeLive.tv

Aim for 15-20 minutes

But, depends on your audience

Check your stats/metrics

20% of all Facebook videos are broadcast live

Daily watch time for live videos has quadrupled in the last year

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Optimum length for Live?

@MariSmith BeLive.tv

Always. Include. A. CTA.!!!!!

Contests

Connect to an app

Shortstack, Wishpond, 22Social, Rafflecopter, Gleam, Woobox

Giveaway

Free gift/download

Quizzes

Messenger Bot integration

Comment triggers

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Using BeLive.tv for lead gen

@MariSmith BeLive.tv 13

Comment now with:

fblive(or fb live or facebook live)

@MariSmith BeLive.tv

FIRST – ensure you have a plan mapped out

Drip sequence

Emails

Messenger sequence

Purpose?

Nurture AND drive to action

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The fortune is in the follow up!

@MariSmith BeLive.tv

Product demo

Use BeLive.tv’s desktop sharing feature

Specials

Customer testimonials (interviews)

Free content (webinar)

Include a special, time-sensitive offer

Auctions

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Using BeLive.tv for sales

@MariSmith BeLive.tv 16

Example #1

@MariSmith BeLive.tv 17

Example #2

@MariSmith BeLive.tv 18

Example #3

@MariSmith BeLive.tv 19

Example #4

@MariSmith BeLive.tv

Facebook Shop

Landing page

Payment (merchant account, PayPal)

Shopify

Thank you page

Follow up emails, system

Ensure everything is simple, clear, obvious, compelling

Test, test, test!!!

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Sales set up

@MariSmith BeLive.tv

Organically integrate mentions of your offer throughout your talk

Examples“In a moment, I’ll share how you can (easily generate leads for your business using these methods)”

“Coming up shortly, we’ll review (how you can join our team today at no cost)”

“At the end, you’ll receive an exclusive code (for VIP access)”

Also case studies, testimonials, success stories

Goal = pique the interest and curiosity of your viewers

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Seeding

@MariSmith BeLive.tv

Messenger bots

Generate leads

Nurture relationships

Build trust

Make sales!

Customer support

Special offers

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Conversational commerce

@MariSmith BeLive.tv 23

Relationship marketing

Focus on making people HAPPY!

@MariSmith BeLive.tv 24

Summary

1. What is your FOCUS?

2. Choose a topic/format.

3. Set up your lead generation system(s).

• Key = follow up!

4. Set up & test your sales process.

• Landing page, shop, etc.

5. Practice with BeLive.tv in a private group and/or use testing mode.

@MariSmith BeLive.tv

Video Training Series

25

Facebook: @marismith

Twitter: @marismith

Instagram: @mari_smith

LinkedIn: marismith

Web: marismith.com

Part #1 of 4PREPARATION & GEAR:Getting Started & Getting The Right Equipment

Part #3 of 4CONDUCTING INTERVIEWS: Talk Show Tips, Visuals & More!

NEXT:

Part #2 of 4CONTENT THAT CONVERTS:What To Say, and How To Generate Leads & Sales