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Website: www.b2bpioneers.com Facebook Marketing
| Date post: | 21-Sep-2014 |
| Category: |
Social Media |
| View: | 174 times |
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Websites: http://www.b2bpioneers.com/ www.social-networking-bible.com Email: [email protected]
Facebook Marketing
Benefits and Disadvantages of Facebook Marketing Comparing with other Alternatives
Pricing
Targeting
Quality
Volume
Flexibility
Websites: http://www.b2bpioneers.com/ www.social-networking-bible.com Email: [email protected]
Pricing
Facebook advertising is much cheaper than Google.
Some competitive markets like finance, internet are very high priced on Google, where it is much difficult to compete with established big budget players.
Facebook on the other hand is a newer platform and so, for now at least, it’s less competitive between advertisers and so ads are cheaper.
Websites: http://www.b2bpioneers.com/ www.social-networking-bible.com Email: [email protected]
Targeting
Google’s best method of targeting is it’s keywords system.
This can generate very targeted website visitors.
Websites: http://www.b2bpioneers.com/ www.social-networking-bible.com Email: [email protected]
Quality
We can define the quality of an advert by the relevance of it’s audience.
On Facebook, if your audience belongs to a particular demographic group, it MIGHT be interested in your product or service.
A good well targeted ad on Google adwords.
Websites: http://www.b2bpioneers.com/ www.social-networking-bible.com Email: [email protected]
Volume
Google was the site most visited site on the entire Internet. But Facebook has become the site where everybody hangs out.
All ads up to a lot of page impressions, even more than on Google.
It will depend also on your product/service offer as to whether it’s desirable enough to attract a large volume of casual interest using Facebook marketing.
Websites: http://www.b2bpioneers.com/ www.social-networking-bible.com Email: [email protected]
Flexibility
Google has been constantly amending its advertising rules lately and has told some regular advertisers that it’s not interested in their business.
Facebook has become a preferred channel for affiliates and internet marketers.
It can hit a high volume and relevant audience using special facebook groups and fan pages
Websites: http://www.b2bpioneers.com/ www.social-networking-bible.com Email: [email protected]
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