+ All Categories
Home > Marketing > Facebook Marketing: Content, Organic and Paid, Analytics

Facebook Marketing: Content, Organic and Paid, Analytics

Date post: 16-Jul-2015
Category:
Upload: talking-finger-social-media-marketing-agency
View: 155 times
Download: 1 times
Share this document with a friend
Popular Tags:
46
Our Focus Is Social Media! Our Focus Is Social Media! /TalkingFinger @TalkingFinger
Transcript
Page 1: Facebook Marketing: Content, Organic and Paid, Analytics

Our F

ocu

s Is Socia

l Media

!Our

Focu

s Is

Soci

al M

edia

!

/TalkingFinger @TalkingFinger

Page 2: Facebook Marketing: Content, Organic and Paid, Analytics

Facebook Marketing

Page 3: Facebook Marketing: Content, Organic and Paid, Analytics

CONTENT IS KINGA Good Strategy Includes Good Content!

EngagingOpen Ended Conversation

InterestingEducational

FunOff the wall

Contradictory

ASK QUESTIONS!

Page 4: Facebook Marketing: Content, Organic and Paid, Analytics

Helpful? Content that offers tips or valuable information

Shareable? Ask yourself if would YOU share this piece of content!

Represents Your Culture?

Capitalize on Current Events?

Wide Variety...

Page 5: Facebook Marketing: Content, Organic and Paid, Analytics

News Aggregators

Page 6: Facebook Marketing: Content, Organic and Paid, Analytics

Look Around You!

How is that Made?

Employee Spotlights

Images, Videos

A Day in the Office

New Products and Services

Anniversaries New Technology

Unlimited Content...

Page 7: Facebook Marketing: Content, Organic and Paid, Analytics

“What TO Wear”

Good Content Should “Dress Up” in a Variety

of Clothing!

Page 8: Facebook Marketing: Content, Organic and Paid, Analytics

Facebook Algorithm: EdgeRank

Page 9: Facebook Marketing: Content, Organic and Paid, Analytics

A Note About

The algorithm Facebook uses is not actually called EdgeRank anymore,

as it has undergone many changes and contains over 100,000 parameters!

The current algorithm is not named per se. However, the root of it still applies. Keep in mind that Facebook likes to change continually, and keeping up with news and info about these changes is important!

Page 10: Facebook Marketing: Content, Organic and Paid, Analytics

Photo: 6-8

Status: 4-6

Link: 1-4*

Video: 8-10

Type of Content

*Look for Change as Facebook continues to monetize

Page 11: Facebook Marketing: Content, Organic and Paid, Analytics

Life of Content

“Engagement”Like Comment Share

7-104-71-4

You are always striving to produce content peoplewill Comment on or Share

Page 12: Facebook Marketing: Content, Organic and Paid, Analytics

Life of ContentHow often and When to Post?

Page 13: Facebook Marketing: Content, Organic and Paid, Analytics

Organic and FREEWays to Promote Your

Facebook Page

Page 14: Facebook Marketing: Content, Organic and Paid, Analytics
Page 15: Facebook Marketing: Content, Organic and Paid, Analytics

Inviting Friends and Family is a great way to introduce your page to a warm market

Page 16: Facebook Marketing: Content, Organic and Paid, Analytics

Have Facebook Send an Email Invite on your behalf!

Page 17: Facebook Marketing: Content, Organic and Paid, Analytics

Share your Page on your own Timeline(Personal Profile)

Page 18: Facebook Marketing: Content, Organic and Paid, Analytics

Paid Advertising on Facebook

-Highly Targeted-Inexpensive

-Funneling Options-Easily Customizable

-Excellent Analytics and Metrics

ALL Businesses Need a Budget forFacebook Ads

Page 19: Facebook Marketing: Content, Organic and Paid, Analytics

https://www.facebook.com/ads/tools/text_overlay

Page 20: Facebook Marketing: Content, Organic and Paid, Analytics

Boosted Posts: Circumvent EdgeRank!

Page 21: Facebook Marketing: Content, Organic and Paid, Analytics

Re-connect with Fans:-Use for Fan-Only Content

-“Warm Market”

Expand Your Reach!-Fans and Friends

-Use Advocacy

Page 22: Facebook Marketing: Content, Organic and Paid, Analytics

Boosted Post on Facebook

Hyper Local Targeting

$5 Boosted Post

Results:

Reach: 1,497 people!

Page 23: Facebook Marketing: Content, Organic and Paid, Analytics

Use Offers for Specials and Discounts!

Page 24: Facebook Marketing: Content, Organic and Paid, Analytics

Promote Page

Page 25: Facebook Marketing: Content, Organic and Paid, Analytics

Use “Advanced Options” for more Targeting!

Page 26: Facebook Marketing: Content, Organic and Paid, Analytics
Page 27: Facebook Marketing: Content, Organic and Paid, Analytics

Promote Website!

Page 28: Facebook Marketing: Content, Organic and Paid, Analytics

More Objectives…

Page 29: Facebook Marketing: Content, Organic and Paid, Analytics

Measuring the Success

Analytics

Page 30: Facebook Marketing: Content, Organic and Paid, Analytics

Use Analytics to Redefine StrategyAnalytics Tell the “Story” Of What You Post and the Correlations Of Day, Time, Type Of Post, Virality and

Most Important...

How Your Audience Responds to Your Content!

YOU ALSO START UNDERSTANDING SOCIAL ROI

Page 31: Facebook Marketing: Content, Organic and Paid, Analytics

It Can Also Tell You Where TrafficCame From

-Track Efforts of Moving

People to Targeted Locations

-Nail Down What Networks are Working

-Increase/Decrease/StopTime on Efforts

Page 32: Facebook Marketing: Content, Organic and Paid, Analytics

General Overview: Read Weekly!

Page 33: Facebook Marketing: Content, Organic and Paid, Analytics

Are you Reaching your Target Audience?

Page 34: Facebook Marketing: Content, Organic and Paid, Analytics

What Posts are Working?

Page 35: Facebook Marketing: Content, Organic and Paid, Analytics

Apps for your Page!

Page 36: Facebook Marketing: Content, Organic and Paid, Analytics

Sweepstakes, Contests and more…

Page 37: Facebook Marketing: Content, Organic and Paid, Analytics

Sweepstakes, Contests and more…

Page 38: Facebook Marketing: Content, Organic and Paid, Analytics

Sweepstakes, Contests and more…

-VIRAL!-Increase Engagement

-Collect Emails and other Info-Inexpensive to Implement and Manage

Page 39: Facebook Marketing: Content, Organic and Paid, Analytics
Page 40: Facebook Marketing: Content, Organic and Paid, Analytics

It is *WHAT* You DO With The Time That Determines

Success or Failure!

Social Media Marketing Takes Time.

Page 41: Facebook Marketing: Content, Organic and Paid, Analytics

It’s A Marathon...

...Not A Sprint

Page 42: Facebook Marketing: Content, Organic and Paid, Analytics

People do business with people they know

Create and build personal relationships

Long term continual engagement

What Creates ROI on Facebook?

Page 43: Facebook Marketing: Content, Organic and Paid, Analytics

Brand loyalty

Brand advocacy and “cheerleaders”

Trust

What Creates ROI on Facebook?

Page 44: Facebook Marketing: Content, Organic and Paid, Analytics

General Points Do....

Take time and do it right

Show interest in and listen to others

Be real, be yourself

Have fun!

Page 45: Facebook Marketing: Content, Organic and Paid, Analytics

General Points Don’t...

Use platforms to shout your

message

Use auto post programs

POORLY

Talk about yourself continually

Page 46: Facebook Marketing: Content, Organic and Paid, Analytics

Thank you!

Learn More, Ask Questions, Engage!

facebook.com/talkingfinger

PRESENTATION AVAILABLE:

Slideshare.net/talkingfinger


Recommended