10 Sneaky Loopholes to Stay Alive
Larry Kim, KissMetrics Webinar January, 2018
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Today’s Agenda:!
1. What Happened?
3. New FB Posting Tactics
5. What Does it Mean?
(New Strategy)
4. Larry’s Top 5 Alternate Channels to Explore This Year
2. News Feed: Now vs. Before
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3 Random Facts About
Larry
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Slightly Obsessed With
Unicorns
Make PPC Magical Again!
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Live in Harvard Square, Cambridge, MA
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WordStream in 2008 vs. 2017
2008 2017
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Working on a New Venture for
the Last Few months!
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Have a 3-year old Kid (#ppckid)
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And is it really a big deal? (Spoiler Alert: YES)
Part 1: What Changed?
@larrykim @unbounce #marketingoptweek
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Part 2: FB News Feed Changes
Now vs. Before
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My Post FB Post Engagement
Unicorn Social Updates are +10x
More Engaging Than Donkey Posts
98% Go nowhere
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“There’s more public content than posts from your friends and family, the balance of what's in News Feed has shifted away.”
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“Posts from friends are going to be prioritized. Page posts will be demoted.”
Part3.ThreeNewFBPostingTacticstoTry(andonetoretire)
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Finding the Unicorn FB Posts Among The Donkeys
Spoiler Alert: Optimize for Comments
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9 out of 10 marketers suffer from Donkey Denial Syndrome*
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Need an Objective Way to Discern Unicorns vs. Non-Unicorn Posts
Spot The Unicorn
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Larry’s Donkey Detector
Finds Unusually Posts With Lots of Comments
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Strategy #1: Larry’s Unicorn Detecting Pyramid Scheme
1. Audition content on other channels (Twitter, LinkedIn, etc.)
2. Measure the comments
3. Kill the Donkeys
4. Post the winners to FB Page!
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Strategy #2: Make Unicorn Babies!
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Post had +1000 comments and shares. HOW?
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Michael Stelzner told me he got hundreds of thousands of views on his video! (So I figured, I should do this, too).
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Strategy #3: The Russian Method
@larrykim @unbounce #marketingoptweek
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• 42 “Likes” • 27 shares • 20 comments • 3 page likes • 200 website
clicks • $50!
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FB Says They Will Penalize This Going Forward.
Warning: Stop Posting “Comment Bait”
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Part 4: My Top New Channels
to Explore in 2018
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#5: Facebook Groups
(Groups Trigger Tons of Notifications)
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#4: Facebook Messenger
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Messaging Apps have Surpassed Social Networks
Big 4 Social Networking
Apps
Big 4 Messaging
Apps
Yet only 1% of businesses can automatically engage w/ customers via messaging.
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(vs. 100M on FB)
#3: Instagram Still Alive
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#2: Facebook Ads
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#1: Diversify Channels
Twitter LinkedIn Medium YouTube
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Medium: Half-Million Views per Month!
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Part 5: New Social Media Strategy!
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What Does it All Mean?
RIP Link Posts from
Social
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Website
FB
LinkedIn
Medium
Old Way:
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FB
LinkedIn
Medium
New Way:
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WebsiteWebsiteWebsiteWebsite
NowEnteringUnicorn-Land!
“BeaUnicorninaSeaofDonkeys”
THANKYOUThue&KissMetrics!
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