Facebook one hour tuition slideshare

Facebook: One Hour Tuition

Social Media Hive Tuition

| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |



What you will learn• What is Facebook• Facebook for your

business• Facebook Facts• Info Tab• Profile Picture• Page Name• User Name

• Customising Your Photosteam• About Box• Your Wall• Status Updates• Tips• Isolating an Update• Edge Rank



About Me

• Founder of Social Media Hive

• Originally a created as a social media management company

• Background in Internet marketing

• Long career in publishing production



What Is Facebook

Facebook is by far the largest social networking site on the Internet with 1 in 13 people on the planet actively using it.

Users create a profile and or a businesses page. These pages are use to share information called status updates. Friends and fans of the pages receive the updates in their news feed.



What can Facebook do for business

A Facebook business page gives you access to the 250 million people who are using the site daily. It allows you to target the individuals on the network who are interested in your product or service via a ‘Like’ button. By clicking this button, a visitor to your page is informing you that they want to receive updates (information) from you.



What can Facebook do for business

Now is a good time to remind you of the 80 / 20 rule. 80% excellent content that will keep your fans of your page engaged and 20% selling.



Facebook Statistics 2011

57% of people talk more online, then they do in real life.




48% of young Americans said they find out about news through Facebook.




A record-breaking 750 million photos were uploaded to Facebook over New Year’s weekend.




There are 206.2 million internet users in the U.S., that means 71.2% of the U.S. web audience is on

Facebook.




The 35+ demographic now represents more than 30% of the entire user base.




48% of 18 to 34 year olds check Facebook right when they wake up.




As of 2011, there are 500,000,000 active facebook users. That’s 1 in every 13 people on

earth.




57% of people talk more online, then they do in real life.

As of 2011, there are 500,000,000 active facebook users. That’s 1 in every 13 people on

earth.

48% of 18 to 34 year olds check Facebook right when they wake up.

The 35+ demographic now represents more than 30% of the entire user base.

There are 206.2 million internet users in the U.S., that means 71.2% of the U.S. web audience is on

Facebook.

A record-breaking 750 million photos were uploaded to Facebook over New Year’s weekend.

48% of young Americans said they find out about news through Facebook.



Info TabDepending upon which category you have selected for your business, your information tab will look different to another business’ information tab.



Info Tab

Your objective here is to use your keyword as much as possible as this page is not only searchable on Facebook but it also indexed by Google. Also include links to your site, ebook, sales page etc.



Info Tab



Page Image

I recommend you have a full size profile picture. The dimensions are 200 x 600.

EXAMPLES



Uploading a Page Image

To upload your profile picture:

1. Hover your mouse over the profile picture area and click the edit button. 2. Click choose a file and locate the profile picture on your computer. 3. Click the ‘Edit Thumbnail’ link under the picture. 4. Hover you mouse over the thumbnail, left click and drag the image until you have a thumbnail you are happy with.



Are You able to Change Your Page Name

If you have less than 100 fans you can change the name of your page as follows:

Can be changed:

Can’t be changed:



How To Change Your Page Name

If you have less than 100 fans you can change the name of your page as follows:

1. Under ‘Edit page’, go to ‘Basic Information’. 2. If you see a bar here that says Name, you are able to edit the name of your page. If this bar isn’t available, it means your page is no longer eligible to have the name changed



Claim Your Username

If you have 25+ fans you claim your username

http://www.facebook.com/SocialMediaHive

http://www.facebook.com/EasyLunchboxes

http://www.facebook.com/benjerry

http://www.facebook.com/PizzaHut



How To Claim Your Username1. When you’re logged in under your page admin account,

go to the url, www.facebook.com/username

2. You’ll see a box that allows you to select the page you want to set the username for.

3. Enter your desired username and by clicking ‘check availability’ see if it’s available

4. Bear in mind that you might choose to feature your page url in an ad, article or other promotional material so it should be easy enough to remember.

http://www.facebook.com/username



CUSTOMISING THE FACEBOOK PHOTOSTREAM

Hiding and unhiding thumbnail images at the top of your Facebook Page may be something you want to do to increase the effectiveness of your page branding. Hiding thumbnail images which are automatically propagated by Facebook will allow you to keep specified thumbnail images that you have put in place for branding purposes.



CUSTOMISING THE FACEBOOK PHOTOSTREAM



How To customise The Facebook Photostream

1. Mouse over profile picture.2. Click change picture.3. Under the profile picture click ‘Unhide all’.4. Go back to the business page.5. Hover over a picture in the photostream6. Click the white cross in the top right corner.7. Do this until all the pictures are removed.8. Upload your pictures.9. Repeat step 5 & 6 when any unwanted pictures appear in your photostream.

One picture size: 116px x 84px



About Box

This is the only clickable area of your Facebook page and should include a link above the fold.



Your WallYour Wall is you and your visitors view and interact with

the status updates on your page



Status UpdatesText



Status UpdatesText with a picture



Status UpdatesText with a link



Status UpdatesText with Video



Status UpdatesQuestions



Tips

• Post 1 – 5 updates per day• Approx 80 words works best• Engaging content: photos, videos, questions• Be personal and authentic• Make it interesting



ISOLATING AN UPDATEClick on the date and time link of that update.



How To use Isolating An UpdateWhen linking to an update from:

Twitter (any social media network)

Your website

Your blog

Picture

Linking from anything to it.



Edge Rank

You Facebook updates are not seen by everybody who has Liked your page. Your ‘EdgeRank’ determines if your updates appear in the news feed of your fans.

It figures out three variables to score postings. Obviously the more exposture your updates get, the more likes and comments they are open to.



1. Affinity

This is the amount of interaction an update gets. E.g Likes, Comments, Shares



2. WeightDifferent interactions are more valuable than others. Comments, carry the most weight, then shares and likes.



3. Time FactorThe longer it has been since an interaction on an update, the less important it becomes. The more discussion that surrounds a status update, the longer it will be of advantage to you.



Edge Rank Checkerhttps://www.edgerankchecker.com/ Use to check monitor your edge rank

https://www.edgerankchecker.com/





Date post:	30-Oct-2014
Category:	Technology
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