Date post: | 30-Oct-2014 |
Category: |
Documents |
Upload: | jeffieruth |
View: | 639 times |
Download: | 1 times |
Facebook Pages
1019/19/2011 Williamson County Public Library 1
Welcome to Facebook 101
Why have a Facebook page?
Setting up an account Promotion of a Facebook
page Posting tips & ideas Applications Etiquette Measurements
9/19/2011 Williamson County Public Library 2
Over 750 million active Facebook users worldwide
50% of these are active daily
Average user has 130 friends
Over 200,000,000 users access Facebook through a mobile device
30 Billion pieces of content shared every month
Global:
Average user is connected to 80 community pages, groups and events
Statistics
9/19/2011 Williamson County Public Library 3
155,100,980 Facebook users in U.S.
847,000 are active daily
64.83% penetration of the online community
45% Male / 55% Female
Most active users are between the ages of 18 and 34 years.
United States
http://www.socialbakers.com/facebook-statistics/united-states
Statistics
9/19/2011 Williamson County Public Library 4
Tennessee:
3,021,980 Facebook users in Tennessee and growing
46% penetration of the online community
Nashville ranked 16th on a list of the nation’s most social media-savvy cities.
Statistics
Nashville has 1,103,480 Facebook users in its metropolitan area.
9/19/2011 Williamson County Public Library 5
How to Set Up an Account
www.facebook.com
www.facebook.com/pages/create.php
HELP! - www.facebook.com/pages/create.php
9/19/2011 Williamson County Public Library 6
Create a temporary URL using bit.ly
When you have 25 Likes: www.facebook.com/
usernameLogo can be as big as 200px x 600px
Add clickable link to info box
Setting Up Your Page
Administrators?
9/19/2011 Williamson County Public Library 7
Suggest to friends
Add buttons to your website or blog
Put it on your business cards
Tweet about it if you have a Twitter account
Put it on your business fliers and publications
Swag – coffee cups, t-shirts, bookmarks, etcetera
Please ‘Like’ Me
9/19/2011 Williamson County Public Library 8
Please ‘Like’ Me
9/19/2011 Williamson County Public Library 9
Get People To Like Your Page
Provide Valuable Content
9/19/2011 Williamson County Public Library 10
Provide Valuable Content
Get People To Like Your Page
9/19/2011 Williamson County Public Library 11
Get People To Like Your Page
Encourage Participation
9/19/2011 Williamson County Public Library 12
Get People To Like Your Page
Encourage Participation
9/19/2011 Williamson County Public Library 13
Get People To Like Your Page
Encourage Participation
9/19/2011 Williamson County Public Library 14
Get People To Like Your Page
Encourage Participation
9/19/2011 Williamson County Public Library 15
Posting TipsBe authentic.
Provide interesting information to your audience and links.
Update daily, be active.
Get to the point.
Be neat , use the link box and tools provided.
Respond to comments.
Monitor your page.
Be gracious.9/19/2011 Williamson County Public Library 16
Posting Ideas
http://www.google.com/alerts
http://socialmention.com/
9/19/2011 Williamson County Public Library 17
Handy Facebook Applications
Static FBML – create custom pages using simple HTML
Slideshare – Share presentations like this one
Wildfire – Run contests within the Facebook rules (premium)Networked Blogs – Feed your blog to your Facebook page
Twitter – Allow Facebook to update Twitter
RSS Graffiti- RSS feed from your blog or other content source
Extended Info -use HTML to customize any kind of content and create numerous fields beyond the standard Information categories
9/19/2011 Williamson County Public Library 18
Facebook Etiquette
Don’t post too often!
Be careful tweeting
Be Honest
Respond to comments
Acknowledge complaints
Be careful tagging photographs
No spamming
9/19/2011 Williamson County Public Library 19
Measuring
Short links - measure click thrus
Measure interactions ‘Likes’ & comments
Insights -exportable
Number of ‘Likes’
http://wiki.kenburbary.com/
9/19/2011 Williamson County Public Library 20
Visit the library at:
Our website: http://lib.williamson-tn.org
Facebook: http://www.facebook.com/wcpltn
Twitter: http://twitter.com/wcpltn
Call Us: 595-1243
Thank you for attending today! Please fill out the feedback form so we can improve upon
the class.9/19/2011 Williamson County Public Library 21