Date post: | 29-Nov-2014 |
Category: |
Marketing |
Upload: | ganeshkumar-balasubramanian |
View: | 36 times |
Download: | 1 times |
INTRODUCTIONWhat are these?• Tools that other websites can use to provide
people with personalized and social experiences• Buttons, Boxes (Ex: Like button, Like box)
Relevance to businesses• Build social capabilities into marketing efforts
and turn users into brand advocates
Understanding social plugins
• What is it?– Allows users to share pages from a website
on their facebook profile– In general it is the share button for the
whole web
• Benefits– The content can be exposed to potential
customers and followers outside the website
– Can be used in blog posts, homepages and wherever we want the visitors to share it to their friends
LIKE BUTTON
SEND BUTTON• What is it?
– A companion to the Like Button– Enables the visitors to send content
through a private message, facebook message or a facebook wall post
• Benefits– Provides the users with additional sharing
options– Gives the user the option of sharing
content privately with only specific people and not all Facebook friends
What is it?• Share Content within or outside Facebook• Share to Facebook Timelines, Groups, Page, or as
a private message
SHARE
What is it?• The Comments box lets people comment on content
on your site using their Facebook profile and shows this activity to their friends in news feed.
• It also contains built-in moderation tools and special social relevance ranking.
COMMENTS BOX
Benefits• Engage website/page visitors in conversation• Publish comments directly on visitor’s facebook
page
RECOMMENDATIONS FEED• What is it about?
– Displays most recommended content on your site
• How it works?– Displays personalized
recommendations to users based on social interaction with URLs from your website and users’ friends activity
• Benefits– Third party validation– Social proof that people
recommended
FOLLOW BUTTON• What is it about?
– Lets people to subscribe to public updates of others on face book
• Benefits– The followers would share content of
the face book page which will enhance the reach of your page/brand
LIKE BOX• What is it?
– Enables companies to pull in new likes for their FB page directly from their website
– Also shows how many other FB users & their friends have liked the page
– Highlights recently published posts on FB
• Benefits– Most useful after Like button– Similar to a Follow Us on FB button– Increase FB followers and FB reach– Eliminates the need to leave site and login
to FB for liking and hence friction reduced– Can be added on Homepage, About Us,
Contact Us, newsroom/pressroom, blogs
ACTIVITY FEED• What is it?
– Displays the most recent and interesting activity on your website
– Displays content Liked, content Shared, and content Commented on, in your site
• Benefits– A way to feature the top content in your
site– Attract and engage new visitors to website– Blogs are the best place to add the plugin– Home page also makes sense– Prior to that, check if good traffic is
generated through likes, shares and comments
FACEPILE• What is it?
– Displays thumbnail-sized profile images of those FB users who have liked a page or content on your website; or even signed up using FB login.
• Benefits– Element of trust and credibility to content
and brand– Might encourage ‘Liking’ of content– Drawback: Only images of visitor’s friends
are displayed. If no friends have liked, then only total no. of users liked is displayed.
– Leverage on pages with heavy traffic (home pages, landing pages, testimonials, case study pages)
LOGIN BUTTON• What is it?
– Allows users to login to a website using their Facebook accounts.
– Also displays profile pictures of a user's friends who have already signed up for the site.
• Benefits– Time saving and prevents user from making
different accounts for different sites.– When users are logged in, the website owner
can access personal information that has been provided by the user to the Facebook.
– Provides valuable data and intelligence about the types of community members visiting the site.
– Can be added on Homepage, About Us, Contact Us.
EMBEDDED POSTS• What is it?
– Allows adding any public post from Facebook to a blog or web site.
– Only public posts from Facebook Pages and profiles can be embedded.
• Benefits– If the embedded post is liked on the blog
or website the it will automatically be liked on Facebook.
– The post would help in attracting new visitors to the website or blog.
– Can be added in support of your content.
THANK YOU