MissionGive people the power to share and make the world more open and connected

Identity Connections Sharing

best friend

mom

co-workerfavorite band

tv show

tv show

brother

roommate

girlfriend

teammate

restaurant

clothing designer

coffee shop

favorite cereal

celebritydad

Product vision

>50

B con

nect

ions

USA89m

France13m

Germany4.5m

Ireland1.1m

Turkey14.5m

Italy11.5m

Russia550kSweden

2.7m

Austria

1.0mSwiss

1.7m

Finland1.3m

Portugal

700k

Belgium2.7m

Norway2.3m

Greece1.9m

Denmark2.1m

UK21.5m

Spain6.8m

European Figures Over 95m Active Users in Europe

Netherlands1.5m

Hungary440k

Australia 7m

NZ1.1m

1.5m

2m

Czech

Egypt

4.5mIndia

350kRomania

2mEgypt

Switzerland1.7m

Most engaging home page on the Internet

~50% daily

Active users log in daily

Daily

22.2 minutes

Average minutes per usage day

2.6 visits

Average visits per usage day

Source: comScore July 2009 & Facebook Internal Data, Worldwide, September 2009

Over 300 Million Active Users

Open Registration

Internationalization

Sept2009

300 M

Gail’s Mother-In-Law joins Facebook

Social media popular across all age groupsWorldwide social media reach

Source: comScore, September 2009

connecting

Mother

Father

CoworkerBest Friend

Roommate

Sister

Brother

Girlfriend

Me

BRANDAuthentic InformedConnected

Authentic Informed

Connected

The social marketing & information platform

What is Facebook doing to brand advertising?

Print

Television

Online

Facebook

3 ways to create dialogue around your organisation

1. Make it social. “That’s what I do on Facebook.”

2. Keep it simple. “If I understand something, I’m more likely to try it.”

3. Optimize for speed. “If it’s fast, I’ll do more of it.”

4. Integrate. “Keep it within my Facebook experience.”

Guiding principles for brands

Homepage Image – Marks and Spencer

Become a Fan - Heineken

Event Advert – Mini Open Air Cinema

Virtual Gift – Guinness 250th Birthday

Send a branded gift to a friend and include a personal message.

Gift tab added to Fan Page

Connect overview

Social everywhere

Game Consoles

Web Mobile

Desktop

Identity

Social Relevancy

Distribution

Connect for the Web

Connect for desktop

Connect for iPhone applications

Facebook Connect for devices

CNN: Michael Jackson Broadcast

Live Feed Widget: ▪ Enabled users viewing the

broadcast live on CNN to chat via Status Updates. Filter Status Updates by everyone watching the event, or by your friends. Status Updates to Facebook included attribution links.

Approximately 1 million users posted approximately 800k status updates

CNN - Michael Jackson Broadcast

Developer resources

Connect Wizard Widgets Page Developer Wiki

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