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Facebook Recruiting Strategies Educational Webinar Series: September 15th, 2011
Facebook Recruiting StrategiesEducational Webinar Series: September 15th, 2011
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What to Expect Today
• Quick Intro • Webinar Topics
• Facebook Recruiting – It’s Serious, Start Now• Are you Ready for Facebook?• Driving Candidates with Targeted Facebook Ads• Building a Facebook Fan Page Strategy
• Q&A • Please Ask Away
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Understanding your Core Value?
• Based outside of Boston, MA – Gloucester, MA– Offices in San Diego, CA & Santa Clara, CA
• Digital Recruitment Marketing Experience• Former Monster.com Digital Marketing• Knowledge of Recruiting, Digital Marketing,
Communications & Branding • Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service
About HireClix
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Fish Where the Fish Are…
750M Active Global Users* Facebook.com - July2011
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Facebook – It’s Serious
2011 Ad Revenue - $4.05B
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Competition will Only Get Tougher
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Are you Ready for Facebook?
• Are you trying to diversify your recruiting efforts?
• Do you use Facebook for personal activities?
• Do your employees use Facebook?
• Do you want to target passive candidates?
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Common Mistakes using Facebook
• No Clear Ownership• Starts & Stops • Job Pollution• No Clear Recruiting Call to Action• Lacks Authenticity
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Social Media – Facebook Recruiting
• Targeted Ads are Cost Effective• Facebook Fan Pages Build a Talent Network
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Initial Steps to Create a Facebook Presence
• Create a Facebook Advertising Strategy• Target Key Jobs• Leverage Geo-graphic Targeting
• Fan Page for Success• Leveraging Proven Tools• Build a Content Game Plan
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Rapidly Create Facebook Ads
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Targeting Users by Profile Information
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Targeting Facebook Ads
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Bidding Strategies for PPC Campaigns
Facebook Bids & Budgets
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Building a Facebook Fan Page Strategy
Corporate Page vs. Dedicated Careers Page
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Corporate Page vs. Dedicated Page
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Facebook for Your Employment Brand
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Fan Page – Content is Key
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Campus Recruiting: Integrated Marketing
Facebook Ads combined with Live Event @ MIT
Build Brand & Talent PipelineConnect with Candidates in Hiring CycleBuild Campus Career Office Relationship
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Facebook Campus Recruiting by the numbers
• Date: May 18, 2011 @ MIT – Finals Week• More than 250-300 students braved the rain and came out
to the campus event• Food truck sold out in three hours• Facebook ads targeted 480 MIT students• The campaign generated 7,000 impressions on campus• The Facebook ads sparked word of mouth among the
students, and many students at the event said they had heard about the food truck through e-mails and texts they received from friends.
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Facebook Recruiting Ecosystem
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Facebook Recruiting Ecosystem
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Facebook Recruiting Ecosystem
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Tracking & Reporting = Recruiting ROI
• Measure Spend• Tracking for ATS & Google Analytics• Modifying & Optimize
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Recruitment Marketing by Channel
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Facebook Recruitment Opportunities
• Serious Volume of Users• True Passive Candidate Audience• Low Cost Threshold to Start• Sophisticated Targeting for Ads –
• Education• Employer• Geography• Interests
• Fan Page to Engage Talent Community• Window into Corporate Culture
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Go Beyond Job Boards – HireClix• Social Recruiting
• Facebook • LinkedIN
• Targeted Recruiting Ads
• Pay-Per-Click Recruiting
• SEO for Recruiting
• Content Development
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Q&A
HireClix Contacts – Scott Ryan – VP Client [email protected]
Kev Wizst – Director of West Coast Client [email protected]
Neil Costa – Founder & [email protected]
www.hireclix.comwww.twitter.com/hireclixwww.facebook.com/hireclix
