Date post: | 26-Jan-2017 |
Category: |
Social Media |
Upload: | bayar-shahab |
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ByBayar Shahab
Our right digital media platform
IT specialist - Nasspay
OUTLINE
What is Facebook?FB’s Core/ main parts.
History & Co-Founders.
FB’s Family of Apps/Products
Is FB the most worthy platform for digital media? Facts
Statistic
FB Core partsPersonal account
Pages
Groups 2 2
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WHAT IS FACEBOOK? Is a social networking website that connects people together any time and anywhere across the globe.
Facebook is now the fifth-most-valuable public company in the world. Its market value is around $321 billion.(brandwatch.com, 2016)
FB’s Core/main parts:
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Personal account
Pages
Groups
Messaging
HISTORY & CO-FOUNDERS.
Mark Zuckerberg is the founder and CEO of Facebook, which he started in his college dorm room in 2004 with roommates DustinMoskovitz and Chris Hughes. Originally was for college students.
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FB’S FAMILY OF APPS/PRODUCTS
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Most popular
Source: F8
FB’S FAMILY OF APPS/PRODUCTS
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Apps
Business managerNews Feed
Events Video Photos
Search Atlas Oculus
FB Ad manager Instagram
Messenger Groups WhatsApp
Events Pages Free Basics
Products/services
Audience network
IS FB THE MOST WORTHY PLATFORM FOR DIGITAL MEDIA?
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Leading social networks worldwide as of April 2016,
ranked by number of active users (in millions)
Source: Statista 2016
IS FB THE MOST WORTHY PLATFORM FOR DIGITAL MEDIA?
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Most engaging social network / Time spent on each
IS FB THE MOST WORTHY PLATFORM FOR DIGITAL MEDIA?
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Majority of Internet users in Iraq have Facebook account
77.90%
22.10%
Have Facebook Does not have facebook
A survey from the Arab Advisors Group , 2013probed the media consumption habits in Iraq.The survey was done on Iraqis above 18 years of age.
FACTS
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Men
Women
66% 77%
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Source: Pew Research Center, 2015
Facebook Usage among Internet users by gender, Word wide
FACTS
Distribution of active Facebook users worldwide as of 4th quarter 2014, by age
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FACTS
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There is only one page in Iraq that matches FB’s category of Finance payment
https://www.socialbakers.com/statistics/facebook/pages/total/iraq/brands/finance/payment/
FACTS
Some other facts about FacebookThere are 1.57 billion mobile active users (Mobile Facebook MAU) for June 2016 (Source: Facebook as of 7/27/16)
Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source:Emarketer2012)
Most of Facebook users are female – shown earlier
Average time spent per Facebook visit is 20 minutes. (Source: Infodocket)
50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny)
42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012
There are up to 50 mullion business pages on Facebook. (source: forbes, 2015)
75% of brands will pay to promote posts
78% of Facebook advertising revenue comes from mobile ads
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FB CORE PARTS
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Messenger
Reach friends
start a group conversation
Voice & video call
integrate apps for messenger
Various emojis and GIFs
Synced FB messages
Payments in Messenger - Send and Receive Money
http://www.postplanner.com/blog/8-hidden-facebook-features-youre-not-using/
FB CORE PARTS
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Personal account
Home
See people posts and post
Save video and photo for checking later
Profile
Schedule posts
Go live
Checking + feelings + tag people
View As…
General and privacy settings
FB CORE PARTS
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FB Page
Create Page
Page Insights
FB for business
FB CORE PARTS
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FB Page
Create Page
Click on create page on the left side under pages category
Click pages , then create page for mobile devices.
CREATE PAGE
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CREATE PAGE
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CREATE PAGE
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CREATE PAGE
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CREATE PAGE
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CREATE PAGE
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CREATE PAGE
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CREATE PAGE
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CREATE PAGE
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CREATE PAGE
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CREATE PAGE
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CREATE PAGE
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CREATE PAGE
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CREATE PAGE
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CREATE PAGE
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FB INSIGHTS
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FB INSIGHTS
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FB INSIGHTS
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FB INSIGHTS
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FB INSIGHTS
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FB INSIGHTS
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The “Posts” tab show when your fans are online
FB INSIGHTS
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The “People” tab show The people who like your Page
FACEBOOK FOR BUSINESS
Marketing On Facebook- Facebook advert helps you reach your business goals by targeting your audience and business objective .
“Business Manager” can be used to manage all your adverts and pages on one place.
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FACEBOOK FOR BUSINESS
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https://atlassolutions.com/
https://www.facebook.com/audiencenetwork/overview
FACEBOOK FOR BUSINESS
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Facebook released Offer
watch what other pages are doing on Facebook in
order to compare their results to yours.
Calls-to-Action
Saved replies of messages for pages
GROUPS
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