Date post: | 27-Jun-2015 |
Category: |
Technology |
Upload: | texasadgrad |
View: | 259 times |
Download: | 2 times |
Improved User Experience
Increased User Registration
Increased Site Traffic
Increased Engagement
Increased Revenue
Innovations
Friday, April 13, 12
Improved User Experience
Increased User Registration
Increased Site Traffic
Increased Engagement
Increased Revenue
Innovations
Impressions Without AdvertisingFriday, April 13, 12
• No new site registration required
• Easy to share activities with friends and family
• A more relevant and targeted experience
• Companies can offer better promotions to influencers
IMPROVED USER EXPERIENCE
Friday, April 13, 12
INCREASED USER REGISTRATION
“It took us 8 years to reach 1.5 million registeredusers in the era of email. It took us only 5
months to acquire the same number of userson Facebook…all via Facebook Connect.”
- CEO of JibJab
Friday, April 13, 12
INCREASED SITETRAFFIC
For each story published in Facebook, companies see roughly 3 clicks back to the site.
Nearly half the stories in the news stream get clicked on – each one may result in 3 new visits
to their site.
Friday, April 13, 12
INCREASEDENGAGEMENT
• More than 2 billion posts are liked and commented on per day
• People interact with more than 900 million objects (pages, groups, events and community pages)
43,000 new users haveconnected using FBC.
Those users have voted150,000 times on restaurants ,
left 22,000 reviews anduploaded 13,000 photos.
Friday, April 13, 12
INCREASED REVENUE
According to a report from the Wall St. Journal, JayAllen, Teavana’s vice president of e-commerce,says the measure of how many shoppers makepurchases, for people who use the application, is
20% higher than the rate for others.
Friday, April 13, 12
INNOVATION
HuffPost Social News: Mashes up HuffPost news content with the conversation surrounding it.
Friday, April 13, 12
MAKE AN IMPRESSION WITHOUT PAYING
Facebook Connect accomplishes the same goals as an advertising buy,
minus the intrusion.
Friday, April 13, 12
POTENTIAL DRAWBACKS
• Vendor lock in
• Company access to a large amount of user data is a privacy concern to some
• Companies requesting more information than necessary
• Website actions automatically inserted back into news feed
Friday, April 13, 12