Facebook~Social Networking for Business~

"Social networking“ has been around forever.

Here are the 10 Most Popular Social Networking Sites

What is Facebook?

Spend time on Social Network Sites

How long we spend time on Sites

Who is using Facebook?

Most

Least

High income people spend greater time on Facebook more than Low income people.

How often we check Facebook

Now, you know How Facebook is popular.

Fascinating points of facebook business

• Facebook makes it possible to be advertised by word of mouth.

• People trust what their friends say more than what advertisements say.

• The costs of inbound marketing are 62% less than traditional marketing.

The effects of being a fan

Fascinating points of facebook business. Cont.

Get many “Like”

• The number of “Like” means how many people recognized that one.

• Therefore, for a good business, the number of “Like” is important.

Then, how people gather many “Like” for their business.

TO GET MANY “LIKE”• Need to make sure who is the target: gender, age,

location, etc.

(To decide the target makes easier to plan of advertisements)

Ex)

• Create the good connection with users for gathering users feelings or opinions.

TO GET MANY “LIKE”, CONT.• Test more than one advertisement to check users’

reaction.

Show some types of advertisement to the same user.

• Change only one spot of advertisement to clear what changing infects users.

Ex) Change the pic

TO GET MANY “LIKE”, CONT.• Use coupon to get users’ interest

If user is able to share coupon with his/her friends, it is more effective to spread out.

• Use friendly and simple words to explain about events.

• Use photo or videos to get more attention from users

• Create the Q & A system for users.

Ex)

THE EXAMPLE OF SUCCESS• Papa John’s waged campaign which give users a free medium cheese pizza with a $10 online purchase for becoming a fan.

• About 48 hours after start the campaign, Papa John’s succeeded to get new 250,000 friends.

Facebook is a good method to develop business.

THANK YOU