Date post: | 28-Mar-2015 |
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Facebook Social Photo
Contest
Mechanics Of Facebook Contest
Photo contest: Mùa Hè Yêu Thương Time: 14.06.2013-14.07.2013
• Facebook Users share one photo with small description
• Competitors call their friends to like their submission
• The result base on the number of Like of each submission
• Result announcement on 14.07.2013
Key Visual
Mechanics Of Facebook Contest
Step 1Facebook Users
like Sharp VN page
Step 2He/she fill in the registration form
Step 3He/she agrees
with the terms and conditions
Step 4He/she uploads
his/her photo from computer or
Facebook account
Step 5He/she write a
small description for the photo
Step 6Request
competitors to public their submission
Step 7Photos are voted
by other Facebook Users (have to like
Sharp VN page)
Step 8Competitors call their friends to
like their photos
Step 9Announce the
result on 14.07.2013
Non-fans are required to Like the page before they submit or vote
Nonfan View
Process Of The Contestants
Process Of The Contestants
Fan View
After Like SHARP Facebook Fanpage, fans will see other submission
Result
Terms & Conditions
Fans click in Register section to submit their photos
Prizes
Submission Form
After fans click the Register box, they can see the form of submission
Process Of The Contestants
Personal information
Upload photos area
Personal statement (~ 50 words)
Process Of The Contestants
Contestants can share their submission on the wall through the app anytime to grab more attention
Term and condition for The Contestants
Admin Checking
Submissions will be checked by SHARP before they are offically submitted on
SHARP Facebook fanpage
Process Of The Contestants
Submit Successfull
yTheir submissions will appear as in the Fan view page. When Facebook users click the photos, it will automatically
zoom in.
Process Of The Contestants
Inviting Friends
Contestants are encouraged to invite
their friends to participate the contest
by voting or making their own submission
Process Of The Contestants
Sharing Option
Contestants can comments on the photo of
other submission
Process Of The Contestants
Weekly Announcement
Every week, Sharp will announce a winner for getting most increasing likes in that week ( throughout 4 weeks of the contest )
Real Simulated App Test
• www.facebook.com/sharptest/• This is the beta test of this app and can work
like a real contest.• Users are required to like before entering the
contest.
Example Submissions
Example Submissions
Example Submissions
Prizes (reference)
Highest points: TV LCD SHARP LC-32LE340M (6,700,000 vnd)
5 following: A combo of ricecooker KS-19EV"MV"and jarpot (KP-A16SV) (930,000+700,000 = 1,630,000 vnd x5)
Prize of SHARP for the most creative submission: A portable CD player GX-M10H (5,200,000 vnd) – Picked by Sharp
Weekly prize: gift away of SharpVN. (the most increasing Likes in a week): Total prizes
cost: 20,050,000
vnd
Based on the number of LikeSubmission with highest Likes get the total prize
Demo page view for Prizes
Demo Weekly Prize
Weekly Prize will be announced on Friday of every week during the contest.
Communication Framework
Sharp VN
Facebook seeding: post on
recommended Facebook page to
spread out the information about
the contest
Facebook ads: ad banner on Facebook
to attract non-fan Facebook users
Facebook fan page management: 3
posts/day and keep interaction with
customers, fans of Sharp
Facebook Seeding Post
Các bạn ơi, hiện nay SHARP có tổ chức một chương trình là MÙA HÈ YÊU THƯƠNG trên Facebook SHARP Viet Nam từ ngày 14/06/2013 đến ngày 14/07/2013.Thể lệ cuộc thi: Các bạn đăng kí và gửi ảnh của các thành viên trong gia đình (hoặc chính bạn) với các sản phẩm SHARP và thêm lời bình cho bức ảnh (~50 từ).Hãy tham dự cuộc thi ngay hôm nay để có cơ hội nhận các giải thưởng hấp dẫn.Hãy thể hiện đam mê nghệ thuật nhiếp ảnh của mình và giành chiến thắng với cuộc thi SHARP “Mùa Hè Yêu Thương”. Tham gia ngay từ hôm nay.Mọi chi tiết xem thêm tại Facebook SHARP Vietnam và www.sharp.vn
01 GIẢI NHẤT Bài nhiều Like nhấtTV SHARP 32”LCD
05 GiẢI PHỤ Bài có Like cao tiếp theoCombo nồi cơm điện và bình thủy
04 GiẢI TUẦNBài năng động nhất trong tuần
01 GiẢI ĐẶC BIỆTBài thi sáng tạo nhất
Máy CD xách tay cá tính
Facebook Ads
Tham gia Mùa Hè Yêu Thương ngay hôm nay để nhận những phần quà từ SHARP
Facebook Ads Banner
-Possible Categories• Activities: Cooking, Event Planning, Food & Dining, Literature/Reading•Business/Technology: Real Estate, Small Business Owners•Family Status: Parents•Interest: Beer/Wine/Spirits, Entertainment(TV), Helth&Wellbeing, Home&Garden, Pets•Movie/Film•Music•Retail/Shopping: Beauty Products
Web banner demo
Communication Framework
Sharp
VN
Interaction with customers: get
feedback, response from customers to
address their needs
Fans, advocates: increase fans
through the contest
Brand, sales: attract people’s
awereness, rise the sales
No Facebook page URL Fan base Content theme
1 Nhat kyhttp://www.facebook.com/nhatky
901KEmotion, daily
news, entertainment
2 Nhung cau noi bat hu
http://www.facebook.com/nhungcaunoibathu
430K
Inspirational quotes, funny
stories, entertainment
3 Hoi doc than www.facebook.com/hoidocthan 459K
Love stories, funny stories,
entertainment
4 Hoi Tho va Nu Cuoi
http://www.facebook.com/hoithovanucuoi2011
331KInspirational
stories, entertainment
5 Hay noi nhung loi yeu thuong
https://www.facebook.com/Loi.Cua.Trai.Tim
550KInspirational
stories, entertainment
RECOMMENDED FACEBOOK FAN PAGES
EXPECTED OUTCOME
No Item KPI
1 Facebook fan base Reach 12,000 fans
2 Facebook fan page 3 posts/day
3 Facebook ads 3,000 clicks