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Facebook strategies

Date post: 20-Aug-2015
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Making Your Facebook Page Sing
Transcript
Page 1: Facebook strategies

Making Your Facebook Page Sing

Page 2: Facebook strategies

Where are my fans?

• How do I help people find me?

• What about my existing customers?

• I don’t know what to put on my page…

• Why am I doing this?• No one is commenting…

Page 3: Facebook strategies

Loyalty, Referral, Sales

Page 4: Facebook strategies

What is THE most important factor?

ContentIs King

Page 5: Facebook strategies

Compelling Content

• Entertaining• Valuable• Engaging

Page 6: Facebook strategies

Types of Content

• Blog entries• 3rd party content• Tag parties• Questions• Expert time slot• Polls• Videos• Photos• Links

Page 7: Facebook strategies

Where to Find Stuff to Say?

• In your head• Other people

– Blogs– Tweets– Newsletters

• RSS feeds– Twitter Favorites

• Facebook pages• Aggregators

– Mashable– ReadWriteWeb– Alltop– Techcrunch– Your industry trade pub

• Guests

Page 8: Facebook strategies

Welcome to My Page…

• Share your page• Tag your page• Ads• Twitter• Business card• Email signature• Email newsletter• Invitation card/poster

Page 9: Facebook strategies

EdgeRank

• Algorithm order:– Videos/photos– Links– Status

• Collaborate• Comments• Likes• Friend varieties

http://www.social3i.com

Page 10: Facebook strategies

Toy and Tool Box

• Like Button– Replacing Share– Gotta have it

• Like Box• Posting as page• Connect• Custom Tabs

– Tabsite.com, do-it-yourself, Webstrim

• Applications– Ecommerce: Ecwid,

Payvment– Involver, North Social

http://developers.facebook.com/

Page 11: Facebook strategies

The T’s of the Content Calendar

• Theme• Topics• Times/days• Type• Tone

Page 12: Facebook strategies

Know Thyself First

Getting in touch with your Value

…the ripples vs. the drop

Page 13: Facebook strategies

Your target customer

• What gap are you closing for your customer?

• Why does your customer need you?

• Why does your customer want you?

• What would your customer do without you? Would they miss you?

• Customer driven or customer focused?

Page 14: Facebook strategies

Measure, measure, measure

• Create your game rules• Declare your start• Measure at the end of a

turn (what’s a turn?)• Compare• Win? Lose?• Start the next round

Page 15: Facebook strategies

Stay in the Game


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