Prepared By:

Isha MahanMedia Mosaic

Future of Facebook in Search

FACEBOOK FACTS

Over 800 millionActive usersAround the world

Over 800 millionActive usersAround the world

acebookastactsf 7+

millionApps and websitesAre integrated on FacebookMore

than 900 million objects people interact with

More than 2 billion posts are liked and

commented on daily

On average 250 million photos are updated every day

Age of average user is 38 and rising

AVERAGE USER ACTIVITY

THE BIG PICTURE

POWER OF LIKE

87% people like brands on Facebook while 13% don’t

POWER OF LIKE

34% 21% 14% 11% 20%

Top ways Consumer interact with Brands

Biggest Motivators in Liking a Brand

POWER OF LIKE

Those who like Brand Says

47%

36%

30%

27%

How to get non likes like the brand?

Why don’t you like brands on Facebook?

POWER OF LIKE

FACEBOOK ECOSYSTEM

TOP FACEBOOK INDUSTRIES BY ENGAGEMENT RATE

FACEBOOK STRATEGIES

1. WATCH AND LEARN

Do some searching to find complementary businesses as well as competitors that you can learn from. Look at the Facebook pages of the big brands you admire.

2. FACEBOOK BEST PRACTICES

• Post every day. There are studies that show posting between 3-5 times a day can be good amount for Pages• Focus on engagement. Ask questions, post helpful tips, links to articles that your audience will Like and Share.• Have a call to action. Tell people to click the Like or comment on the post. Have them watch your video or go to your website.• Don’t oversell or undersell.• Make it fun.

3. CREATE A CONTENT CALENDAR

• Monday morning: 3rd party link to an interesting relevant article• Monday afternoon: Photo (could be a product or behind the scenes event)• Tuesday morning: Your own blog post (assuming you post weekly)• Tuesday afternoon: Question of the day (could be around a news event, a social question, or crowd sourcing to find out what your audience is struggling with around your niche)• Wednesday morning: Fan of the Week (highlight a Fan or Fan Page that has contributed to the conversation) You can use a Facebook App such as Fan of the Week for Pages

FACEBOOK STRATEGIES

4. AND THE WINNER IS… YOUR BUSINESS

There is a difference between a sweepstakes and a contest and that difference is significant in Facebook terms.

In a sweepstakes, people drop their entry in a box, real or virtual, and wait to see whose lucky ticket is drawn. But a contest, a contest requires entrants to get creative.

It requires they get engaged and that engagement drives relevance which is something Facebook and Facebook relationships thrive on.

FACEBOOK STRATEGIES

Oreo created the Oreo Jingle Contest. The contest asked people to weigh in as towhether or not their new product, Oreo Cakesters, should be dunked in milk the

same as their iconic cookies and challenged the Facebook community to vote on twoversions of an Oreo jingle while offering them the option to post their own videorenditions of the song. The contest hit all the right Facebook buttons. It required

people to get involved by casting a vote, it offered them the opportunity to participate

by submitting their own videos, it made Oreo Facebook fans feel as though theiropinions mattered and it kept the Facebook community focused on Oreos.

CASE STUDY

You may think that you’re doing everything just right to build an engaged Facebook audience, but just to be sure you should check with Facebook’s analytic package called Insights.

To see the Insights for your page click the ‘Edit Page’ button on the upper right of the page (assuming that you are logged in as one of the page admins, of course).

Then select ‘Insights’ from the left hand navigation. This should take you to the Overview page with two sections.

Right underneath that is the overview for Interactions, which are counts of people who have Liked or Commented on your posts.

ROI OF FACEBOOK PAGE

You’ll see graphs showing Users, which represent the counts of people who have viewed or interacted with your page (even if they haven’t Liked it).

ROI OF FACEBOOK PAGE (INSIGHT)

Clicking on ‘See Details’ for Interactions will take you to a page showing how many times each of your page posts has been viewed. It will also show you the feedback for each day – how many people Liked, Commented

or Unsubscribed

Right underneath that is one of the gems of Insights, a listing of every one of your posts with counts for Impressions and Feedback.

ROI OF FACEBOOK PAGE

The User details include the ‘Like Sources’ so that you can get afeel for where your audience is coming from.

ROI OF FACEBOOK PAGE

Not only should you watch your Insights within Facebook but also monitor what is being said about you on the web in general.

Some of the tools are:• Kurrently• Social Mention• Topsy• How Sociable• Tinker

ROI OF FACEBOOK PAGE

PTA: Ppl talking about

10 MOST ENGAGING BRANDS ON FB

THANK YOU!Contact: Media Mosaicwww.media-mosaic.cominfo@mosaic-service.com

Source: http://www.socialbakers.com/facebook-pages/brands/