Facebook: The Social Network That Took Over The World
By Sarah Benqlilou
Index
• Facebook: An Introduction • Facebook as a Tool for Advertising
• Numbers and Statistics
• Facebook in different Cultures
Facebook: An IntroductionOriginally designed for college students, Facebook was created in 2004 by Mark Zuckerberg.
Facebook: An IntroductionFacebook says it now has 1.11 billion people using the site each month.
Facebook as a Tool for AdvertisingFacebook’s message to advertisers is: Over 900 million people. We’ll help you reach the right ones.
Facebook as a Tool for Advertising
The Different Ways to Promote a Product on Facebook
• Page Like (user Likes your page and their friends will see this)• Page Post Like (user Likes a post on your page)• Page Post Comment (user comments on a post)• App Used or App Shared (user interacts with your app)• Check In (user checks into your location)• Event RSVP (user indicates they are attending your event)
Numbers and Statistics
These are some known Facebook Stats
• Total number of monthly active Facebook users: 1,110,000,000• Total number of mobile Facebook users: 680,000,000• Increase in Facebook users from 2011 to 2012: 26 %• Total number of minutes spent on Facebook each month: 700 billion• Percent of all Facebook users who log on in any given day: 50 %• Average time spent on Facebook per visit: 20 minutes• Total number of Facebook pages: 50,000,000
Numbers and Statistics
USA UK
Indonesia
Turkey
France
Italy
Canad
a
Philippines
Spain
Mexico
020,000,00040,000,00060,000,00080,000,000
100,000,000120,000,000
Top Ten Countries On Facebook
Numbers and Statistics
COMPANY FB PAGE IN USA
WALMART TARGET AMAZON.COM SAMSUNG MOBILE USA
SUBWAY0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
Company Fb Page in USA
Company On Facebook
Num
ber o
f Fan
s
Numbers and Statistics
Company FB Page in IndiaCOMPANY FB PAGE IN USA
WALMART
TARGET
AMAZON.COM
SAMSUNG MOBILE USA
SUBWAY
Facebook in different Cultures
Facebook in different Cultures • Based on the aggregate data from all the countries, the results
show that 85 percent of respondent uses social media for business use and 97 percent for personal use.
• The top three reasons for using social media for personal use are:• Connecting with friends and family• Reading social media content• Connecting with like-minded people• The top three reasons for using social media for business are:• Building networks for business contact• Reading social media content• Highlighting personal and professional expertise on social media