Date post: | 05-Jan-2016 |
Category: |
Documents |
Upload: | luke-ellis |
View: | 219 times |
Download: | 2 times |
FACEBOOK TIMELINE
GATEHOUSE NEWS & INTERACTIVE DIVISION
Agenda
1. Timeline is coming on March 30, 2012.2. The changes: defining the terms3. Best practices: cover photo, profile photo, apps,
milestone, etc.4. Step-by-step instructions
Facebook Timeline
What is timeline?• Facebook is switching all pages to timelines March
30, 2012.• The only thing that is changing about your page is
the look and functionality. Your past history on Facebook will stay, and will be easier to browse.
Why change?• Even if you do nothing, Facebook will change the
look of your page.• We’ll review how some media companies are
organizing the new page.
Defining terms
Cover photo: Large, horizontal top of your page
Defining terms
Cover photo Dimensions 850 pixels x 315 pixels
Facebook rules • Can’t be your website• Can’t be an advertisement• Can’t be a deal • Can’t be calls to action: “Get it now” or “Like us”
Defining terms
Cover photo Best practices Images
Recommendations• If you have a strong horizontal photo, make sure
it’s high-res.• Represents your newspaper or your community.• Or you can use the GateHouse template, which is
text of your newspaper name.
Defining terms
GateHouse template
Defining terms
Profile photo
Defining terms
Profile photo
Dimensions 180 pixels x 180 pixels
Recommendations• Square photo• Simple• Graphic• You may be able to stick with what you have• The most seen image of your page throughout
Facebook. Make sure it represents your newspaper.
Defining terms
Highlight & Edit: Enhancing, cleaning up timeline
Defining terms
Highlight & Edit: Enhancing, cleaning up timeline
Recommendations:
• Highlight: Make photo galleries big• Pin: Pick a top story to pin daily or weekly,
depending on your news flow.
Defining terms
Milestones: Allows you to add events from yournewspaper’s history
Defining terms
Milestones
Recommendations:• Initially, no need to do this.• Good practice to enhance your page.• Build it out gradually: milestone a week.
Defining terms
Apps: Highlights photos, likes and map
Defining terms
About: Your “about” info is more prominent, somake sure it reflects your organization.
Instructions
FACEBOOK TIMELINE
GATEHOUSE NEWS & INTERACTIVE DIVISION