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August, 2010

Benefit Your Business

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0 A Little Strange But….

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0 Chris Bernard Credentials

• Work Scope – 14 years in accountable online & offline media.

• Clients – GM, HSN, USBank, DeVry/Keller, Sears, Pearl Vision, Whirlpool, Midas, Edward Jones Investments, Cleveland Clinic & many more

• Passions – Seeing Advertising Work, Family• Favorite Color – Blue• Shoe Size – 9 1/2

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0 Stay Safe – Create The Plan

1. Facebook is part of a larger system/strategy2. Your complex act like it (3 buckets)3. Who, What, Where, Why & How (the map)4. Measure It (my my my)5. Branded (does it smell like you)6. Go get it (off the lawn chair)

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0 Holistic media approach websitemicrositesaffiliate managementshopping enginesemailtelevisionradiobillboardsmobileyellow pages/online and offlinesponsorshipstrade shows and publicationsmovie theatrebus boardsmagazinesnewspapers

catalogscall center promotionssearch enginespodcastingRSSflyers and brochuresletterhead and business cardsblogs

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Multiple Personality 1____________

Multiple Personality 2____________

Multiple Personality 3____________

Your Complex Act Like It

(you can outsource…but…)

(family/friends)

(marketing)

(cfo’s)

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0 Must be your MPC

Multiple Personality Clone– Attitude– Experience– Purpose– Goals

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0 Need a Map

Who ______What ______Where ______Why ______How ______

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0 Measure It (my my my)

1. Set Goals – KPI2. Measure tools

1. Hootsuite.com (FREE)2. Update multiple

networks in one step3. Track results4. Team Collaboration &

Assign Tasks5. Schedule Updates

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0 Does it Smell Like You - Brand?

• Branded(fonts, colors, style, attitude)

• Your Multiple Personalities

• Map(who, what, when, where, why, how)

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0 Smell Like Test?

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0 The Key

• Who1 – feed’em barley• Who2 – feed’em steak• Who3 – give’em

appetizers and let them pick up the bar tab

Feed the Who with the What & don’t sell !!!!!

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0 Facebook CampaignLive Demo

1. Profile Page2. Fan Pages3. Group Pages4. Advertising5. Measuring

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Q & A

Chris BernardChief Strategist

chris.bernard@dock29.com941-776-1925 (office direct)

941-730-4677 (mobile)

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0 Facebook Fan vs Group Pages(for reference)

• Unlike groups, fan pages are visible to unregistered people and are thus indexed (important for reputation management, for example);

• Unlike pages, groups allow to send out “bulk invite” (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually). Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to the friends of his.

• Pages are generally better for a long-term relationships with your fans, readers or customers;

• Groups are generally better for hosting a (quick) active discussion and attracting quick attention.

Key Feature Fan Page Group

“Ugly” URLs No Yes

Hosting a discussion Yes Yes

Discussion wall, and discussion forum

Yes Yes

Extra applications added

Yes No

Messaging to all members

Yes (via updates)

Yes (via PMs)

Visitor statisticsYes (“Page insights”)

No

Video and photo public exchange

Yes Yes

“Related” event creation and invitation

Yes No

Promotion with social ads

Yes (never tried it)

No