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8/9/2019 Facebook v Twitter
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Catherine Dwyer, PhD.Dept. of Information Technology
Seidenberg Summer ScholarsJuly 14, 2010
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Facebook Twitter
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http://www.facebook.com/http://twitter.com/http://twitter.com/http://www.facebook.com/8/9/2019 Facebook v Twitter
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Social network service Launched: 2004 Founders: Mark Zuckerberg, Eduardo Saverin,
Dustin Moskovitz, Chris Hughes Status: private 2008 est. revenue: 300 million US$ Members: ~400 million Sources of income: Banner ads, referral
marketing, Casual games No. Employees: 1000+ in California, Ireland,
and South Korea
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mobile social network service, microblogging Launched: 2006 Founders: Jack Dorsey, Evan Williams, Biz
Stone Status: private 2009 est. revenue: $400,000 Q3 Members: ~75 million Sources of income: currently no ads (starting
soon), some income from mobile market,selling data
No. employees: 141
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Median age Facebook: 38.4 Median age Twitter: 39.1
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Top news stories about Facebook
Canada Privacy Comm. Forces
Facebook to Make Privacy Changes8
http://www.priv.gc.ca/media/nr-c/2009/nr-c_090827_e.cfmhttp://www.priv.gc.ca/media/nr-c/2009/nr-c_090827_e.cfmhttp://www.priv.gc.ca/media/nr-c/2009/nr-c_090827_e.cfmhttp://www.priv.gc.ca/media/nr-c/2009/nr-c_090827_e.cfmhttp://www.priv.gc.ca/media/nr-c/2009/nr-c_090827_e.cfm8/9/2019 Facebook v Twitter
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Top news stories for Twitter
Twitter and Iran Twitter and Haitian Earthquake
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http://www.cbsnews.com/8301-500803_162-5094660-500803.htmlhttp://mashable.com/2010/01/12/haiti-earthquake-pictures/http://mashable.com/2010/01/12/haiti-earthquake-pictures/http://www.cbsnews.com/8301-500803_162-5094660-500803.html8/9/2019 Facebook v Twitter
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Needing cash, took $200 M investment fromRussian media company, Digital SkyTechnologies (May 2009)
Worlds largest server of digital photos, runsinto performance issues when loadingnewsfeed (.5 sec, load ~ thousand entries)
Changed default status of profile updates to
public and searchable via Google This makes FB more like Twitter, however it
attracted inquiry by the FTC
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Facebook is considered more private thanTwitter, yet Facebook has many more privacyproblems than Twitter
Both have users that tend to use their real
name Facebook began as a walled garden,
meaning you had to climb over the wall toshare, and what you shared stayed in the
garden Twitter has always made tweets public, and
this clarity makes managing Twitter simpler
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Why use Facebook? Connect to friends and family, create digital
identity, share digital content
Why use Twitter?
Build connections by interest
Develop reputation based on your postswithin specific domains
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Most public companies recognize they need apresence on both Facebook and Twitter
This has made it easier for backlashes andnegative publicity related to lead to angryposts/tweets
Example: H&M Slashes Discarded ClothesRather Than Donate Them
Rises to #2 on Twitter trending topics Customers post angry messages on H&M's
Facebook page
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http://www.nytimes.com/2010/01/06/nyregion/06about.htmlhttp://www.nytimes.com/2010/01/06/nyregion/06about.htmlhttp://www.walletpop.com/blog/2010/01/07/unsold-clothes-destroyed-at-h-and-m-until-twitter-roared/http://www.google.com/hostednews/afp/article/ALeqM5is50N4JbbfxkgLwfj1s83n9bMkUAhttp://www.google.com/hostednews/afp/article/ALeqM5is50N4JbbfxkgLwfj1s83n9bMkUAhttp://www.google.com/hostednews/afp/article/ALeqM5is50N4JbbfxkgLwfj1s83n9bMkUAhttp://www.google.com/hostednews/afp/article/ALeqM5is50N4JbbfxkgLwfj1s83n9bMkUAhttp://www.walletpop.com/blog/2010/01/07/unsold-clothes-destroyed-at-h-and-m-until-twitter-roared/http://www.nytimes.com/2010/01/06/nyregion/06about.htmlhttp://www.nytimes.com/2010/01/06/nyregion/06about.html8/9/2019 Facebook v Twitter
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Mobile and Mobile Apps Video
Ability to take real time assessment of newsand events
Will blend more with news, because news hasalways been social (people want to talk aboutwhats new)
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Cathy [email protected]: ProfCDwyer
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mailto:[email protected]:[email protected]