Facebook Video: How Local Business Can Design Ads That Work

Facebook videos received more than 80% of video all interactions in

December 2014!

How can local business tap that market?

Fact

The Facebook algorithm currently prioritizes videos to make up 30% of

the News Feed

http://www.altimetergroup.com/2015/02/why-marketers-cant-ignore-facebook-video-in-2015/

The secret toFacebook video ad success?

Big brands design videos specifically for Facebook! Lexus created

1,000 ads in a recent

campaign!

Facebook video Ads Play in a user's news feed without sound unless

tapped

Design the video to achieve your ad's objective without sound (like a silent

film!)

Understand the mindset of the users

Feature video ads that are entertaining, emotional, and viral.

You have 7 seconds

To grab your audience. Focus on the opening of the video.

Trigger positive emotions

Positive emotions are found consistently in viral campaigns.

Ignite a conversation

Focus on content that speaks to existing followers – something

critical!

Rely on strong visual cues

Brands should be recognized by visual elements in their videos

Use Facebook's targeting tools

Get personal! Take advantage of segmentation to target specific

audiences by location, likes, and more.

Fact

50% of people in the US who visit Facebook daily are watching one

video every day

http://www.altimetergroup.com/2015/02/why-marketers-cant-ignore-facebook-video-in-2015

Facebook gets interactions when…

•Local businesses avoid the "spray-and-pray" approach to designing ads

•Local businesses show great content that entertains the audience

•Local businesses avoid over-branding their content

Let’s be friends!

www.logodesignguru.com