kymberlee kaye raya ::: chief imagination officerbig shot marketing inc

•15 years marketing experience

•Masters in Marketing – Brand Identity

•Advertising, marketing, public relations & social media consulting

•Clients include: Capital Financial Bancorp, @ Home Mortgage Group, Illinois Association of Mortgage Professionals, Lake Geneva Canopy Tours, Comfort24-7.com

Agenda

A Revolution The Climate An Obsession My Dad – the Farmer Diving into Facebook POST it! SHARE it! Privacy Q&A

It's no secret that networking is crucial in business, and social media networking can be a great way to expand your sphere of influence and generate new business.

Did you know? Over 80% of small business owners say they often get new customers based on word of mouth.

Any online technology or practice that people share (content, opinions, insights, experience, perspectives, and media).

What is Social Media?

Shocking, I know!

“Americans spend nearly a quarter of the time they’re on the Internet from their PC, or about 6 hours a month, on social-networking sites and blogs. That’s a quantum leap from a year ago.”

“Twice as many Americans over 50 visited social networks than people under 18 years old.”

Stick to the facts!

Facebook users spent more time using the social network than people spent on Google in August.

Among all internet users in the US, the total number of minutes spent on Facebook was 41.1 million. The number for Google was 38.9 million. Third is Yahoo! With 37.7 million minutes.

TODAY’S CUSTOMER CLIMATE

Prospects are… Busy Skeptical Oversold And scared to death of making

a mistake!

Marketing has changed …

1980 2011Fewer ads…

Reached more people…with undivided attention

MORE ads…Reaching fewer peoplePaying less attention

Before You Get All Excited!

80% of your NEW business will come from your existing customers.

It only takes 20% of the your marketing efforts to develop it.

It costs 30-40% more TIME, MONEY AND ENERGY to attract a new customer!

Do you have an SYSTEM in place to continue to drip on your current customers??

WELCOME TO FACEBOOK’S NEW BUSINESS PAGE

Why Should I be on Facebook?

It’s FREE, Fast & Viral! PUBLIC RELATIONS & CREDIBILITY CUSTOMER SERVICE LOYALTY-BUILDING COLLABORATION NETWORKING HIGHER RANKINGS ON GOOGLE! …AND YES, CUSTOMER ACQUISITION, TOO.

The World Is Obsessed With Facebook

FACEBOOKReaching 500 million active users

75 % of Brand ‘Likes’ on Facebook come from advertisements

People spend over 700 billion minutes per month

College-aged kids (18-24) made up the fastest growing segment of users on Facebook in 2010. (AllFacebook.com)

Average user 40 year old male

Tips For Using Facebook for Networking

Decide – Personal or Professional? What do you want business contacts to see - and

what you don't. Create a simple business page. Post relevant photos. Take advantage of “Discussions” Post content relevant to your career. Use Facebook email to build relationships with your

Fans. Remember you don’t have to be personal friends

with your Fans.

3 Different Facebook Pages The Bottom Line:

Group Pages are great for organizing a group of people on a smaller scale for a focused effort such as a cause or project.

Personal Profile Pages work better for brands, public figures, and celebrities, that want to interact with their fans, prospects or customers without connecting with them using their personal account, which can cause them to quickly exceed Facebook’s 5,000 friend cap.

Business Pages work great for true businesses that want to promote their product and service.

The New Business Page!

YOU can now post throughout Facebook, on both other pages and on profiles, as your brand.

Business pages will now feature the panel of 5 most recent photos across the top of your page.

New category options  “Featured Page Owners” You can view posts as “most recent” or “top posts”

The New Business Page!

You can post as YOU or your page

Email Notifications

Manage Permissions

LIKES! 5 will show on your business page

Marketing (Read the “branding guidelines”!

Applications Galore!

Ability to “go mobile”

TIME TO BUILD!

STOP!WHAT IS YOUR BRAND

and HOW WILL IT LIVE AND

BREATHE ON FACEBOOK?

Does branding really hurt?

Communicates a consistent, relevant message to your target customers over time

What makes you unique from your competition

Expresses how that unique strength benefits your customers in a concrete way.

How to Target! Think like your target. Define their needs. Create a marketing plan for each

different market. Talk right to your target. Show how you will meet their needs. Be consistent and FOLLOW UP and

Measure!!!!!

SETTING UP YOUR PAGE

Featured PAGE Owner

Put your social media logos and URL links

on all outgoing emails or create an email signature…

ADD YOUR TWITTER FEED to your

Facebook Business Page!

CUSTOM LANDING PAGEFOR FREEEEEEE!

YOU GET 1 FREE LANDING PAGE!

5 Important Photos

HOW TO SET UP YOUR 5 PHOTOS

THE MOST IMPORTANT THING ON THE NEW

FACEBOOK BUSINESS PAGE!!!!!!!!

(did you hear me scream that???)

You need 30 fans to get INSIGHTS

My audience wants to hear about this kind

of topic!

Do like your Mother said – PLAY NICE IN THE

GROUP!

Why the Groups?! Branding – It’s a great method for you to establish yourself as a

frontrunner in your industry. Contact – You can contact all members directly through message

members tab, as frequently as you wish after all with no higher limit. Net Traffic - Not only will you’ve got the chance to post a link to your

website on the groups home page however you’ll additionally have the possibility to regulate discussions within the community, to add content and message members with helpful links to data on your company website.

Sales - A great place to get out and meet people and meet possible business partners and there is no better means to seek out leads for your company than by fixing a great group in a particular niche and asking people to join or perhaps promoting your group with a social ad amidst the Facebook site itself.

It’s EASY to set up a Group.

A GROUP WE CREATED.

A GROUP TO NETWORK & BUILD

CREDIBILITY

MAKE AN EVENT!

From your personal profile page…you can see the EVENT tab…

EVENT Page…

“DISCUSS” amongst yourselves…

DISCUSSIONS ON FACEBOOK

THE POSTest WITH THE MOSTest!

What to Post Kym!? Don’t SELL! Talk to them – backyard bbq Add value Show them your character Talk about real experiences Give back and show photos/comments @mention daily! Drive Facebook as your business and

comment on other business pages

Posting Etiquette!

After a client phone call/meeting On THEIR WALL Pat on the back Mention their business Mention your business @ mention!

RELEVANT!TOP OF MIND!

BACKYARD BBQ!

3 Ways to Post to your social networks

www.hootsuite.com*****www.tweetdeck.comwww.postling.com

Simple and FREE services that makes updating your social networks a snap!

It’s FREE!Schedule Posts!

Manage multiple !Post to all !

Great Reports!

All the Networks I manage.

BIGGEST MISTAKE I SEE!

Link to Your Employer

Link your new business page to your existing personal profile

Most don’t know how to do this

Type your business name EXACTLY how you have it in Facebook

VIOLA!!!

Time to Self Promote!

SHARING IS CARING!

3 WAYS TO

SHARE!

1. Post to your

personal profile

2. Send within FB to

a friend

3. Copy and past URL into an email

You need 25 fans to get a custom URL

Sharing Etiquette! Add a personal note

“Please consider adding my new Facebook business page to your personal network.”

Make sure you THANK them Send a private note @mention on your business page Post to their page

A Driving Lesson

Drive as YOUR brand – only works on

business pages – NOT groups or

personal profiles

Did I @Mention that there is another way to post like your Brand!?

Your brand is on your business Facebook page and the person you “@” mentioned!

Double Whammy!

Shout out your events to friends,

customers and suspects!

PROMOTION IDEAS

LIKE us Sweepstakes Polls Trivia Quizzes 3rd Party Application Know the Rules Example: 90 fans – 1 day!

WHERE IN THE WORLD IS KYMBERLEE TODAY?

CHECK IN TIME!

Use Places on touch.facebook.com or the Facebook App for iPhone, BlackBerry, Android, HP

webOS or Windows Phone 7

Provides businesses with a platform for

marketing and promotion, and provides an opportunity to build

customer loyalty.

Why Use Geo Tracking Platforms

1. Special Offers. Provide special discounts or promotional items for customers who show that they have checked in with Facebook Places or Foursquare during the current visit.

2. Promoting the Business. Word of mouth is one of the most effective forms of advertising--that is why location-based services like Foursquare or Yelp have grown so much in the first place. Encourage customers to share their experience with your business, and engage them to promote the business for you by providing specials or discounts for customers who post photos or reviews of the business, or share Facebook and Twitter updates from the business with their friends.

3. Rewarding Customer Loyalty. Getting customers is good for business, but getting loyal repeat customers is the key to a truly successful business. Give customers a reason to keep coming back by providing a special discount every certain number of Facebook Places check-ins.

LET’S MAKE A DEAL!

IT’S ALL FOR THE CAUSE!

FROM YOUR APPLICATION PAGE!

FACEBOOK ADVERTISING

CHA CHING!

v

You can create lists with in your privacy settings

too!

Let the Networking Begin!

Build your business page Start sending Friend/Connection Requests Vanity URL (i.e. facebook.com/bigshotmarketing Join Networking Groups Create a Group(s) of Your Own Create Discussions Keep a Calendar of Events BE ACTIVE & RELEVANT! Extract emails for drip campaigns

NOW REMEMBER!

ENGAGEMENT

DIALOGUE

LISTEN

BE CLEAR!

MEASURE

You might be addicted to social media if…

Count the number of friends you have by your Facebook friend count

You have more Facebook friends than in real life

You tweet more than you talk When you hear a joke you say "lol" instead of simply laughing

You own the Google Search results for your name

You don't drop business cards you drop links to your LinkedIn profile

…………..because Chuck Norris said so…