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Facebook’s Turn down service A POV On New Facebook News Feed Controls November 2014

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contents §  What’s New §  Why It Matters To Brands

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Facebook has added more ways for users to control what shows up in their news feeds •  Facebook will now allow users to see a list of the top friends, Pages

and Groups that account for the most posts in their news feeds every week. This can be viewed as an aggregate or sorted by people, pages or groups posts.

•  Through this list, users can restrict the number of posts they see from a given friend or brand, as opposed to only having the choice to hide them completely. Users can update and change these settings at any time.

•  This gives more control over users to choose who, and how much content, they see in their news feed.

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Why it matters to brands? •  The new list feature means that it will be easier for users to keep tabs on brands

that are over sharing and hide, unfollow, or turn down the amount of posts they see for poor posts, or too many posts.

•  The “see fewer posts” option will allow users to stay connected to brands while

limiting what they see—while before they only had the choice to follow or not follow, this is less a drastic way that they can choose to view less branded content easily.

Key Takeaways: •  Even as organic reach continues to decline, brands will need to take posting cadence

into strong consideration as over-posting will be even more visible now •  Brands should regularly check Facebook Insights to see the volume of unfollows they

receive to be mindful of the type and volume of content that may receive a spike in unfollows/hides.

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THANKS Questions? Thoughts? Nikki Siegel, Senior Community Manager Nikki.Siegel@iris-worldwide.com Mary Snauffer, Senior Social Strategist Mary.Snauffer@iris-worldwide.com