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 We want...

to track audience reaction over time

using an Infrared Camera

& Facial Detection

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and guess what? ...

this guy seems pretty happy to us!

and face.com agrees... sort of 

 with the Infrared picture ...

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0 1:02 1:04 1:06 1:08 1:10

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Demo

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Happiness : 90%Confidence : 95%

Megan Janel ZimmerIndustry Expert

megan.janel.zimmer@gmail.com

Jonathan BensamounBusiness & Tech

 jonathan.bensamoun@gmail.com

Harrison WeberLogo Design

info@harrisonweber.com

Ryan HittnerTech

ryanhittner@gmail.com

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1- How will you get the night vision camera into

the movie theater?

To our surprise, movie theaters have been using night vision cameras for a long 

time and substantially developed this practice in the last decade, mainly to

fight piracy . While we could not find numeric data, it is broadly published that a 

majority of theater now have these devices monitored by human during moviesto fight piracy and drug traffic.

The only published attempt to use these cameras to track emotions is reported

 by Dr. Farooq in 2007 through the creation of “The Machine Vision Lab” at the

University of West England. The Lab partnered in 2009 with Aralia Systems

through a £215,000 grant.

 Aralia Technologies focuses on security applications for Warehouse.

FAQ

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2- Substitutes

•Movie studios are running their own focus groups: these focus groups rely on

people debriefing with a marketing expert and express whether they liked/disliked some part of a movie. If the marketer sees a trend emerge, movie is

sent back to shooting.

issues : negative bias (people remember better negative stimuli),

memory lapse (big discrepancies between start & end of movie)

•Neurocinema : MRI-based technic to monitor blood activity in subjects’ brain

 while watching a trailer

issues : blood flows have to be interpreted to infer emotions; We ARE

measuring emotions directly.

FAQ

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3- Revenue Model

- Usage/Subscription Fee : Let the studios & other customers use our

platform to generate reports. We position ourself as an abstraction layer

of face.com and allow customers to generate semantics out of videos.

- Licensing : revenue sharing model with face.com

- Servicing : studios & customers provide us with video footage of 

audiences and we deliver comprehensive semantics reports. This model

 will shift if we have to take care of the videos collection in movie

theaters / events venues.

FAQ

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5- Who are you people?

Jonathan Bensamoun : CS Engineer, MSIS ’03 (Steven’s Inst. of Tech) & MBA ’10 (University of Chicago).

  Worked on DARPA funded WinSec program for securing overseas inter-networks communications. ITEngineer and PM in Paris, France before founding his first start-up in ‘05. Exited in ’07 and moved back to

the US in ’08. Strategy & Operations Management consultant for PwC NYC, currently living in NYC and

 working on startup projects in the social media sharing space.

Megan Janel Zimmer : Founder and CEO of NY based startup, Theater Connects, creating a professional

network and logistical resource for the production side of the theater industry. Studied Directing and Art

History at New York University and has employed both disciplines within her young career. Megan has been working in the arts and theater for over fifteen years. In addition to her work Off-Broadway, she was

also a Logistics Coordinator for ideeli.com and a Project Manager for Corque Designs.

Ryan Hitter  : Ryan has a background in Computer Science/Mathematics and is currently consulting for

large financial institutions on financial engineering and risk management issues. In his free time, hedesigns and develops for personal and volunteer tech projects. Ryan is a proud fan of romantic comedies

and also, certain tennis players. Face API Mood Value: Always happy.

FAQ