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© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
Facilitating Ideation with External Open Collaborative Communities
Karla Phlypo PhDMay 20, 2014
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Sunday, May 18, 2014
© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
Study Background - Emerging Forces of Innovation: Bridging Enterprises and Open Communities of Practices
• Provided insight into the emergent paradigm of bridging organizations
• What it means to be part of open communities of practice (OCoP)
• How bridging enterprise facilitated OCoP
• Aim was to understand the values, persona of the participants of OCoP and Bridging enterprise
• Understand the business model and structure of the Bridging enterprise
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Sunday, May 18, 2014
© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
Background -Continued
Problem
• 57% of employees are feeling unfulfilled and underutilized in their jobs. (Gibbons, 2009; Shalley, Gilson and Blum, 2009)
- Feeling they cant participate in innovative or creative ways.
• Radical Innovation opportunities allude conventional business models
• Creative individuals are looking for ways to express their creativity.
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© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
Forms of External Communities
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© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
The Rise of External Sources of Knowledge Creation and Innovation Capacity Building
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© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
CoP Crowd/Freelance Open Collaborative CoP Peer to Peer/ Open Innovation
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© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
CrowdsourcingOutsourcing to a Crowd (Howe, 2005)
• Independent Individuals
• Problem Solving
• Ideation
• For Cash and Prizes
• Competitive
• Sponsored by an organization
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© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
Crowdsourcing Persona
• Primary Persona found in Crowdsourcing
- Narcissistic Individualist - Driven by Status, and material truths1
- Cognitive Self Expressive Individualist - Driven by internal guidance, and systems and holistic view2
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Note: 1 Graves, Kegan & VanMarrewijk 2 Graves, Kegan & VanMarrewijk
Sunday, May 18, 2014
© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
Crowdsourcing 2.0
• Open platform provided by a company
• Developers of technology use platform as spring board
• Enterprise sponsored Process and Requirements for development
Or
• Bridge to market place
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© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
Collaborative Open Communities
• Mostly collaborative
• Enterprise as Bridge to manufacturing and distribution
• Some cash & intrinsic motivation
• Cooperative
• Not sponsored by corporations
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© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
Collaborative Open Communities Persona
• Communal - Driven by group consensus3
• Absolutist - Driven by Authority Rule though collaborative under the right conditions4
• and a few Narcissistic and Cognitive self expressive individualist
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Note for full reference see references at the end of this presentation. : 3 Graves, Kegan & VanMarrewijk 4 Graves, Kegan & VanMarrewijk
Sunday, May 18, 2014
© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
Peer to Peer and Open Innovation
• Mostly Collaborative
• Intrinsic motivation
• Fulfills desire to share creative capacity
• Cross functional
• Rarely compensated extrinsically
• Project driven by universities or interest groups (enthusiast)12
Sunday, May 18, 2014
© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
Persona of Peer to Peer and Open Innovation
• Some Communal
• Mostly Cognitive Self expressive
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© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
Tips for Facilitating OCCoP
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© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
Tips
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• Must have a stable innovation/ideation process
• Easy user interface for participant to collaborate
• Easy way to input and sort ideas and concepts for future use
• Process must drive collaboration not competition
Sunday, May 18, 2014
© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
More Tips
• Process must be able to sort and share archived ideas.
• Enterprise must have a transparent process of how the ideas will be use and if they are used a way to inform the collaborative open community of their use.
• Provide Training on how to collaborate, use the tools, as well as self governance practices.
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© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
Even More Tips to Support Facilitation
• Facilitate discussions to keep those who desire to cause mischief from disrupting the delicate balance.
• If there is compensation for collaboration outcomes, make it clear and easy to understand.
• Values need to be aligned with the collaborative open community. (Phlypo, 2013)
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References:Howe, J. (2006, 2 June) ‗Crowdsourcing: A definition‘, crowdsourcing: Tracking the rise of the amateur [Online forum content]. Retrieved from http://
crowdsourcing.typepad.com/cs/2006/06/crowdsourcing_a.html
Gibbons, J. M. (2010, January). I can‘t get no…job satisfaction, that Is (Report R-1459-09-RR). The Confidence Board. Retrieved from http://www.conference-board.org/
Graves, C. W. (2005). The never ending quest: A treatise on an emergent cyclical conception of adult behavioral systems and their development; Dr. Clare W. Graves explores human nature. (C. C. Cowan & N. Todorovic, Eds.). Santa Barbara, CA: ECLET Publishing.
Graves, C. W. (1974). Human nature prepares for a momentous leap. The Futurist, 8(2), 72–85. Retrieved from wfs.org
Graves, C. W. (1970). Levels of existence: An open system theory of values. Journal of Humanistic Psychology, 10(2), 131–155.
Graves, C. W. (1966). Deterioration of work standards. Harvard Business Review, 44(5), 117. Retrieved from http://hbr.org/
Kegan, R. (2009). The Evolving Self: Problem and Process in Human Development. Cambridge, MA: Harvard University Press.
Kegan, R., & Lahey, L. (2009).Immunity to change: How to overcome it and unlock the potential in yourself and your organization. Cambridge, MA: Harvard Business Press.
Phlypo, K. (2013). Emerging forces of innovation: Bridging enterprises and open communities of practice. (Dissertation and Theses). Walden University. Retrieved from Retrieved from http://search.proquest.com/docview/1462041984?accountid=14872
Shalley, C. E., Gilson, L. L., & Blum, T. C. (2009). Interactive effects of growth need strength, work context, and job complexity on self-reported creative performance. Academy of Management Journal, 52(3), 489–505. doi:10.5465/AMJ.2009.41330806
van Marrewijk M. (2010a). The cubrix, an integral framework for managing performance improvement and organizational development. Technology and Investment 1(1), 1. doi:10.4236/ti.2010.11001
van Marrewijk, M. (2010b). A value-based and multi-level model of macro economies. Technology and Investment, 1(1), 35. doi:10.4236/ti.2010.11005
Sunday, May 18, 2014
© 2014 Knowledge and Innovation Science Consulting and Coaching Inc.
Karla Phlypo Ph.D.Knowledge and Innovation Science Consulting and Coaching Inc.
Clarkston MIBlog: Distilledwisdom.tumblr.comEmail: [email protected]
Contact: 248.802.7779
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