10/24/2019 Facility Maintenance Decisions Magazine - Reach Facility Managers https://reachfms.com/fmd.aspx 1/16 Facility Maintenance Decisions delivers essential information for maintenance and engineering managers in institutional and commercial facilities. Our editorial coverage directly mirrors subscribers' challenges. Facility Maintenance Decisions serves as a trusted resource, providing managers with the information they need to successfully coordinate the day-to-day activities of frontline technicians and supervisors, all with the goal of ensuring facilities operate safely, reliably, sustainably, and energy efficiently.
Facility Maintenance Decisions delivers essential information for maintenance and engineeringmanagers in institutional and commercial facilities. Our editorial coverage directly mirrorssubscribers' challenges. Facility Maintenance Decisions serves as a trusted resource, providingmanagers with the information they need to successfully coordinate the day-to-day activities offrontline technicians and supervisors, all with the goal of ensuring facilities operate safely,reliably, sustainably, and energy efficiently.
Facility Maintenance Decisions circulates to a 100% qualified list of 32,500 maintenance andengineering managers responsible for the operations of institutional and commercial buildings inthe United States. When you advertise with Facility Maintenance Decisions, you reach andinfluence these types of high-ranking, influential readers.
With Facility Maintenance Decisions your marketing will reach andin�uence more than 32,000 buyers including:
Facility Maintenance Manager, FedEx CorporationManager Maintenance Operator, United States Postal ServiceMechanical Engineer, US Air ForceFacility Maintenance Manager, Office Depot Inc.Director of Engineering, Mercy Medical CenterDir Of Physical Plant, Arkansas State UniversityBuildings & Grounds Dir, Dartmouth CollegeMaintenance Director, University Of MichiganOperations Manager, Penn State UniversityCorp Dir Of Engineering, Dillard Dept Stores IncFacility Operations Mgr, Target CorporationMaint Manager, Ralph Lauren CorporationFacility Services Manager, CVS CaremarkCorporate Energy Mgr, Bed Bath & BeyondFacilities Mgr, Mayo Clinic HealthDir Env Services, United Cerebral PalsyChief Engineer, CBS
Manage 1.01 million of the largest buildings in the countryĵ
Responsible for 43.6 billion square feet of floor spaceĵ
Spend $130.1 billion on capital equipment/renovation/new constructionĵ
When maintenance and engineering managers lookfor information and education a majority of themdon't start with digital, they turn to print. Morespecifically, they turn to trade magazines. Because ofthis we always suggest marketing programs containboth print and digital components to reach thisaudience. Trade magazines may be considered oldschool, boring and not very sexy, but they are still veryeffective when marketing to facilities executives.
Print is PreferredThe 2018 Facility Maintenance Decisions media usage study of subscribers found that trademagazines were the number one source they use to learn about products and brands forpurchase. Trade magazines finished ahead of search engines, websites, and social. Print does abetter job than digital when it comes to getting your brand in front of facilities executives. Inhindsight, this shouldn't be too surprising, as the average maintenance/engineering manager is53 years old. This generation was raised on print and continues to rely on print as their primarysource for information and education.
Print Creates Action.95% of subscribers took action after seeing ads in Facility Maintenance Decisions
81% went to the manufacture's website after reading articles or ads93% of subscribers say ads are an important source of information
* 2018 Facility Maintenance Decisions Media Usage Study
Due to the meticulous qualification process of Facility Maintenance Decisions readers, we canassure you that our magazine is in the hands of people that want to see your product. Facility
Maintenance Decisions is delivered into the hands of facility executives that have the knowledgeand influence to make purchasing decisions for their company. As a result, when you advertise inFacility Maintenance Decisions your ad has a significant impact on your bottom line.
To further support the notion that Facility Maintenance Decisions is the right place to invest youradvertising dollars, Baxter Research Center http://www.brc.com performed a study that foundthe following:
88% of our respondents read each issue more than once, increasing your exposure tofacility executives.72% of Facility Maintenance Decisions readers will act based on the ad they saw in themagazine.
Preferred File TypesPDF/X-1a:2001 or TIFF (TIF) for: 4-color process (CMYK) ads.EPS or DCS2 (Photoshop eps) for: 2-color (3 process colors) ads.EPS or TIFF (TIF) for: Grayscale or B/W (Process Black) ads.
(Note: We are unable to process Microsoft Publisher files)
10 STEP GUIDE to obtaining a maximum quality print ad1. All fonts must be embedded, converted to outline or rasterized.2. Photos and artwork should be at least 300 dpi. Lineart (ie: logos) should be 1200 dpi
bitmap or a Vector image. We cannot submit any photos or artwork, to the printer, withless than 266 dpi.
3. All color must be set up in either spot color or CMYK (process color). All RGB colorswill be converted and will not appear in print as it did on-screen.
4. All black type must be black only, not Rich Black or Registration.5. All color photos must be converted to CMYK with a total ink limit of 300%. Click here to
see how to insure proper ink density levels.6. All black and white photos must be converted to grayscale with a 20-25% dot gain.7. Documents should be set up to the correct final ad size.8. Any bleeds need to be set at 0.125" on all sides - no printer's marks or slugs.9. Transparencies must be flattened. Layer/effects, Flattener Presets must be set to
"high resolution."10. It is recommended to use the Adobe PDF preset: PDF/X-1a:2001 when creating your
PDF file. This setting is an industry standard for printing (please deselect all printermark defaults and, if applicable, include the bleed here).
Color TypographyFor optimum reproduction and clear and sharp copy, use sans serif fonts such as Arial, Calibri,Helvetica, Myriad or similar for small type. Reverse type reproduces best with large bold sansserif fonts. The same is true for color type. Thin serif fonts are difficult to read in color or reversetype. It is recommended that four color type and/or small four color reverse knock-outs beavoided. Black type that uses four color blends should never be used (Registration not allowed).
Building Operating Management can conduct custom research into the buying habits, brandawareness, product preferences and specification process of facility executives. Our researchdepartment conducts both quantitative and qualitative studies.
*Quantitative Research: Email invite/webbased surveys, telephone surveys, and postal (mail) surveys,
*Qualitative Research: Face-to-face research including in-depth interviews, focus group recruitment and moderation
telephone surveys.
Quantitative data drawn from surveys of building owners and facility managers can add authorityand credibility to your custom white paper or eBook. Our experienced editors and marketresearchers work with you develop survey questions. We program and host the survey, conductthe survey, tabulate the results, analyze the data and provide you with a comprehensive reportwhich you can use for any marketing purpose.
Call or email us for a free one hour consultation to discuss your research needs and how we canhelp you. Contact Tim Rowe at 414-368-6860 or email [email protected].
