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Facing The Facts About Ageing“Hong Kong Women’s Attitude Towards Ageing And Wrinkles Survey”
Facing The Facts About Ageing“Hong Kong Women’s Attitude Towards Ageing And Wrinkles Survey”
Speakers: Dr. Robert Chung / Ms. Karie Pang
The University of Hong Kong Public Opinion Programme
Sample overview
Objective To understand Hong Kong women’s attitude towards ageing and wrinkles
Targets Women aged 35-60, who have used skin care products or services in the last 3 months, and have not worked in ad agencies or market research agencies
Date August 15-18, 2003
Organization University of Hong Kong Public Opinion Programme
Method Telephone interview through random sampling
Successful response
534 people
Success rate 78.1% (based on qualified targets)
Sampling error
Less than 2.2%
Age
11%
18%
30%
18%
23%
0%
5%
10%
15%
20%
25%
30%
35%
35-39 yearsold
40-44 yearsold
45-49 yearsold
50-54 yearsold
55-60 yearsold
Successful samples: 534
Occupation
38%
4%
59%
0%
10%
20%
30%
40%
50%
60%
70%
Housewives Full-time Unemployed
Successful samples: 530
Job nature
6%3%
12%
26%
17%
37%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Successful samples: 197 (with full-time job)
Monthly personal income
3% 3% 4% 3%1% 1% 2%
4%
11%
32%
25%
12%
0%
5%
10%
15%
20%
25%
30%
35%
Less th
an HK$5,
000
HK$5,001
-10,00
0
HK$10,00
1-15,0
00
HK$15,00
1-20,0
00
HK$20,00
1-25,0
00
HK$25,00
1-30,0
00
HK$30,00
1-35,0
00
HK$35,00
1-40,0
00
HK$40,00
1-45,0
00
HK$45,00
1-50,0
00
Above H
K$50,00
0
Don't kn
ow/ha
rd to t
ell
Successful samples: 187 (with full-time job)
Respondents’ worries about ageing
Weight gain
OK10%
Worry37%
Not worry51%
Don't know/hard
to tell 2%
OK8%
Don't know/hard
to tell2%
Not worry65%
Worry26%
Wrinkles on face
OK6%
Worry25%
Not worry68%
Don't know/hard
to tell2%
Inability to participate in activities that you used to
do
Question: On aging, will you worry about the following?
Almost 60% respondents believe maintaining a youthful look is important
34%9%
58%Not important Important
Don’t know/hard to tell
Question: How important do you believe in maintaining a youthful look?
Successful samples: 534
Respondents think maintaining a youthful look can increase self-confidence, project a good impression and help with career and love life
53%
77%
62%
81%
0%10%20%30%40%50%60%70%80%90%
Question: Do you think a youthful look can...
Successful samples: 534
Over 80% respondents want their face to look young for their age
83%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
I want my face to look young for my
age
Successful samples: 534
Over 70% respondents will use skin care products / cosmetics / treatments to improve their facial appearance
72%
0%
10%
20%
30%
40%
50%
60%
70%
80%
If necessary, I will use skin care
products/cosmetics/treatments to improve my facial
appearance Successful samples: 534
Almost 60% respondents have dynamic wrinkles
Question: Which of the following statements best describes you?
10%
26%
57%
7%
0%
10%
20%
30%
40%
50%
60%
Successful samples: 534
No wrinkles when relaxed, but have
wrinkles when making certain facial expression(s) such as laughing or frowning
Have wrinkles when not
laughing or frowning
No wrinkles even when laughing or
frowning
Don’t know/hard to
tell
Most respondents have their first wrinkle at 36-40 years old
15%
42%
5% 4%2%
8%5%
19%
0%5%
10%15%20%25%30%35%40%45%
Question: At what age did your first wrinkle appear?
Successful samples: 356 (those with wrinkles)
Crow’s feet, frown lines on forehead and between eyebrows are the most common types of wrinkles
5%2%
18%21%
65%
33%34%
22%
0%10%20%30%
40%50%60%70%
Question: Do you currently have the following wrinkles?
Successful samples: 356 (those with wrinkles)
6%
53%
3%8% 11%
20%
0%
10%
20%
30%40%
50%
60%
70%
80%
Ho Sou Sun Tung Chee Wah Tse Yin Others Don'tknow/hard to
tell
Successful samples: 534
Answer “Ho Sou Sun” with prompt
Answer “Ho Sou Sun” without prompt
73%
Question: Among the male celebrities, who do you think has the most wrinkles/frown lines on forehead?
Over 70% respondents think Ivan Ho Sou Sun has the most wrinkles on forehead
Over 30% respondents think if Ho Sou Sun’s wrinkles appear on their face, they’ll look more than 10 years older
9%
37%
10%13% 14%
16%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Question: If his (Ho Sou Sun’s) wrinkles appear on your face, how many years older do you think you will look?
Successful samples: 385 (those think Ho Sou Sun has the most wrinkles on forehead)
33%
30% respondents have tried to reduce their wrinkles
Yes30%
Don't know/hard to
tell
3%
No67%
Successful samples: 534
Question: Have you even tried to reduce your wrinkles by any means?
Respondents think collagen is the most effective method for reducing wrinkles
8%
37%
19%19%16%
0%5%
10%15%20%
25%30%
35%40%
Question: Do you think the following methods can reduce wrinkles?
Successful samples: 160 (those who indicated they have used means to improve their wrinkle condition); multiple responses
Most respondents think maintaining a youthful look is not only a matter of self reassurance, but a way to maintain competitive in women’s work and love life.
Most respondents have wrinkles, and they think wrinkles would significantly make them look older. They have strong desire to maintain a youthful look.
There are different ways of treatments available in the market. Yet, respondents are innocent on different anti-wrinkle treatments. This implies more education is required for women -- they should know the pros and cons of different treatment options and have their “informed choice”.