FACTSHEET 2017 Market Russia
Population 143'400'000
Source market for VS 1.09%
Accommodation Hotellerie
Hotel categories 4 and 5 stars (63.5%)
Seasonality 77% Winter / 23% Summer
Most popular months 1. January 35.5% 2. December 14.6%
Average duration of overnight 2.7 nights (average : 2.2 nights)
Average expenditure per day CHF 230.- (average: CHF 190.-)
Booking behaviour 42.5% B2B rate for the market
Prognosis of market according to ST for CH +5.8% between 2015-2019
Means of transport for travelling to CH Airplane (72.4%)
Means of transport prefered in CH Train (54.7%), car (40.9%)
Information source 1. Word of mouth <65% 2. Guidebooks 3. Internet site of accommodation >30%
Socio-demographic profile
30.5%
46%
23.5%
61.3%
33.7%
5%
0
20
40
60
80
100
16-35 years 36-55 years 56+ years
Ages
Tourists Total Tourists RU
72.7
27.3
84.2
15.8
0
20
40
60
80
100
No family Family
Family situation
Tourists Total Tourists RU
4.8% 11.2%
50.1%
33.9%
0% 4.3%
64.4%
31.3%
0
20
40
60
80
100
0 days 1-7 days 8-120 days >120 days
Planning before trip
Tourists Total Tourists RU
60%
29.5%
10.5%
Loyalty
First-time visitors 2-5 times >5 times
37%
63%
Gender
Male Female
Top 10 destinations and their development of overnights on the market
Development of overnights per touristic region
Destination LN 2015/16 Market share
Zermatt 20’851 53.08
Leukerbad 4’847 12.34
Verbier – Val de Bagnes- La Tzoumaz 4’053 10.31
Crans-Montana 3’572 9.09
Saastal 1’926 4.90
Martigny Région 2’082 5.30
Chablais 198 0.50
Sion-Région 269 0.68
Ovronnaz 107 0.27
Aletsch Arena 365 0.93
Total Wallis 39’278 100%
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Year Overnights in Valais Change to last year
2016 39’850 -13.1%
2014/2015 49’182 -36.42
2013/2014 77’354 -1.02
2012/2013 78’950 +7.93
2011/2012 73’150 +9.97
2010/2011 66’518 -1.86
Outlook 2015 – 2019 The situation in Russia worries us. In addition to the dramatic fall of the rubel against the euro and the Swiss franc and the feeling that the West is sanctioning Russia unjustly, Russia is now developing significant counterreactions. First, the travel industry in Russia is asked to promote travel within Russia and to Asia, and second, state employees and employees of state- controlled enterprises are asked to refrain from vacations in the West, or then to spend it in Russia itself. The lower wages, the negative economic growth and declining consumer sentiment will all be reflected in the future travel behavior.
Travel to Switzerland declined with more than 40% compared to 2013. Even though Switzerland is a premium destination and remains popular among Russians, we have massively lost especially from the middle class. As of 2017 it will go upwards again and an annual growth of around 4% is possible. But the whole thing is very dependent on the development of the political tensions between the West and Russia, as well as initiated internal structural reforms in the Russian economy, as the price of oil is not likely to recover.
We stay in the market and work on a premium segment as well as on travelers who are looking for a premium experience. We expect a significant drop until 2019 and expect around 390,000 overnight stays in hotels, almost 200,000 less than 2013.
Contacts ST : Natalia Vart, Market Manager Russia, [email protected] Maria Makarova, Media Manager, [email protected] Svetlana Medoks, Key Account Manager, [email protected]