EDITORIAL
FACULTY WRITE UP’S
ANDROID THE SUCCESS STORY OF UPRISING OF SMART DEVICES
COMMITTEE CONTRIBUTION
MARKET SNAPSHOT
CASE:2 APPLICATION OF COSTING TO INDIGENOUS BUSINESS UNIT IN HUBLI CITY
EVENTS & HAPPENINGS
GBS FELICITATED DR ASHOK CHACHADI
GBS TAPS THE UNTAPPED HINTERLAND FOR EXPERIENTIAL LEARNING
INTRAPINNACLE 2013
PRAYAAS-2013 BIRTHDAY’S
STUDENT CORNER
MR. INCREDIBLE - ARVIND KEJRIWAL
THE RELIGION OF THE HEART
RAJEEV SAMANT – A VOYAGE FROM SILICON VALLEY TO NASHIK VALLEY
STUDENT PARTICIPATION IN MANAGEMENT FEST
STUDENT PARTICIPATION “FINOMANIA A FINANCE EXTRAVAGANZA”
QUIZOMANIA
PREVIOUS QUIZOMANIA
ACADEMIC CORNER
BOOK REVIEWS
FACULTY PUBLICATION
ALUMNI UPDATE
WEDDING BELLS
GBS IN MEDIA
TABLE OF CONTENTS
Mr. Vijay J Deshabag
Librarian
Editor-GBS FOCUS
EDITORIAL
There are no born heroes or winners. It takes a hammer, a chisel, a vision and a will to suffer the
blows and be carved into one.
-Hrithik Roshan.
Dear Readers,
Wish you a very Happy New Year to all. GBS FOCUS sincerely wish that this New Year
fulfills all your aspirations, dreams and bring happiness, peace, health, wealth, prosperity.
This issue continues to delight our esteemed readers with featured articles by our eminent
Faculties. On the other side we have our students who have contributed very interesting
articles to keep you interested.GBS FOCUS Salutes the Great Personality Dr.Ashok Chachadi
and wish him all the very best. We leave our readers with the wonderful program that was
arranged to felicitate the Great teacher.
We hope that you like this edition of GBS FOCUS
We await your comments, criticism and appreciation.
Till the next issue, wish you a Happy Reading!
Cheers!
Vijay Deshabag
Drop your feedback at [email protected]
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Dr. Bhargav K Revankar Associate Professor
ANDROID THE SUCCESS STORY OF UPRISING OF SMART DEVICES
In 1970’s people accepted an operating system for personal computer - DOS. The
technology’s continual improvement reached the state of Smartphone; as change was
required and accepted by whole world. Primarily it was just one or two high-end mobile
phones that owned the operating systems, but with the success of the same more models
were attracted towards the use of smartphone operating systems. One smartphone
operating system that has truly modernized the world of a mobile phone is ANDROID.
Android is founded in October 2003 by Andy Rubin and with extensive support of Google,
along with major hardware and software giant’s; Intel, HTC, ARM, Motorola and Samsung
etc.
HTC Dream is first phone to use Android, which was released in October 2008. The
software on the phone with an integration of Google's proprietary applications, like as
Calendar, Maps, and Gmail, and a full HTML browser. Android supports the carrying out of
native applications and a preemptive multitasking capability. Third-party free and paid
apps are available via Google Play, which launched in October 2008 as Android Market.
Google launched the Nexus One smartphone using its Android OS in Jan-2010. Android has
multi-touch facility, but Google initially taken off that feature from the Nexus One, further it
was added through an update since February, 2010. In Fourth Quarter of 2010, Android
became the best selling smartphone platform after enormous gains throughout the year.
HTC Corporation released the HTC EVO 3D smart phone in June 2011, which could produce
stereoscopic 3D effects and take 3D stereoscopic photos for viewing on its screen. In third
quarter of 2012, Samsung Galaxy S III sales hit 18 million. In mid of November, 2012 Google
and LG released the Nexus 4 with Qualcomm's Snapdragon S4 Pro processor.
This resulted in Android becoming the most widely used smartphone in the market,
holding more than 50% of the smartphone market share. The competitors are Palm OS,
Blackberry OS, J2ME, Symbian (Nokia), BREW, OS X iPhone, Windows Mobile
The versions of ANDROID are
Various Android Phones
Galaxy Tablet
Galaxy Nexux Android-Powered Microwave
Open Source Nature and Third Party Developers
Android being open source allows developers to further develop Android’s programming
and create independent third party apps for Android. This ensures constant improvement
and new content for Android. As a result of this continues development and innovation.
Android has become the core operating systems of many other devices through the
development of niche Android applications.
Niche Android Applications
Due to continual efforts of developers, Android became the operating system of other
modern technological devices, such as:
• Laptops
• Smartbooks
• Wristwatches
• Car CD/DVD players
• Game Consoles
• Vehicle SatNav Systems
• Treadmills
• Microwave
Initially Android was born as an operating system for smart phone, further all above
devices are now operated on Android operating system. What a revolution?
Android is a truly potential inventive OS; to support the statement self-driving car project
of Google is operated by Android operating system. Further Android has countless other
apps for all purposes. From parental control and employee monitoring apps to gaming
apps, Android offers its users a marvelous experience.
Conclusion
The very fact that Android phones are cost effective than its rivals; and offers more exciting
and satisfying user experience, makes Android a preferred choice for many users. US
Department of Defense has cleared Android operated devices in its Security Check;
showing to us that Android operating system is top of the line and an extremely secure
system.
Reference:
www.stealthgenie.com
www.Dice.com
www.samsung.com
www.developer.android.com/index.html
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Mr. Prasad Kulkarni Faculty Coordinator Market Snapshot
S&P BSE Sensex ended the month at
21170.68 with a gain of 1.82% on monthly
basis. S&P BSE Mid-Cap and S&P BSE
Small-Cap indices registered a gain of
6.01% and 7.40% respectively for the
month.
Sensex has given a return of 8.98% for the
year ended 2013. Meanwhile, the Mid-cap
and Small-Cap indices ended the year with
a loss of 5.73% and 11.23% respectively.
Ind
ia -
Eq
uit
y
S&P BSE Sensex (21170.68)
200002020020400206002080021000212002140021600
BSE Sectoral Indices Performance in the Month
-2.00%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
BSE Auto
BSE Bankex
BSE CD BSE CG BSE FMCG
BSE HC BSE IT BSE Metal
BSE Oil & Gas
BSE Power
BSE PSU BSE Realty
Among BSE Sectoral Indices, S&P BSE IT Index was the top gainer for the month, with a gain of
7.93%. Whereas, S&P BSE Auto Index was the top loser, with a loss of 0.51% from its previous
close.
Top Sensex Gainers in the Month
Company % Chg
(M-o-M)
Wipro 18.71%
Tata Power 14.91%
BHEL 13.07%
Top Sensex Losers in the Month
Company % Chg
(M-o-M)
NTPC (7.16)%
Tata Motors (5.57)%
HUL (3.95)%
Disclaimer: The information contained here was gathered from sources deemed reliable; however, no claim is
made as to accuracy or content. This is an informatory report and does not contain specific recommendations to
buy or sell at particular prices or times.
Mr. Mahesh Bendigeri
Asst Professor CASE 2:
Application of Costing to Indigenous Business Unit in Hubli City
A case study of Digital Photo Shop
*Prof. Mahesh Bendigeri **Mr.Santosh Banni ***Mr. Kashappagouda
An attempt has been made by students of Sem II of 2012-14 batch to align classroom
teaching into practical world. It is first of its find to bridge the gap between academic
learning with pratical knowledge by taking up mini project and trying to apply the concept
of cost sheet to local business units.
Mr. Santosh Banni and Mr. Kashappagouda of Sem II class had identified Digital Photo
Shop for the purpose of this study. The name of this shop is Shivanand Digital Photos &
Videos, Bhairidevarakopp, Hubli.
Brief Profile of Shivanand Digital Photos & Videos:
It is a sole proprietorship concern, started in the year 14th Nov 2011 by Mr. Jagadish Pujar.
It is located in Bhairidevarakoppa, Hubli. The initial investment was Rs. 100000, in addition
to camera, video camera and 2 computers. Mr. Jagadish is an SSLC passout. Before he start
up this venture he had some initial training in his uncle shop and later on got an idea of
setting up his own business. He has two people working under him as his assistant.
Purpose of the Study:
The main purpose of this study is to understand the costing model applied in the digital
photo shop and the method adopted in ascertain the cost per photo print. Most of us feel
that the cost of printing the photo depend on some rough estimate or based on competitor
price printing. But after conducting this mini project it was found that even digital photo
shop business people will apply rough estimate of concept of cost sheet in ascertaining the
cost of printing the photo.
Cost Sheet:
Cost sheet is a statement, which shows various components of total cost of a
product/service. It classifies and analyses the components of cost of a product. It is a
statement which shows per unit cost in addition to Total Cost. Selling price is ascertained
with the help of cost sheet. The details of total cost presented in the form of a statement is
termed as Cost sheet.
Data collection and Analysis
Following is the information collected from owner of Shivanand Digital Photos with
respect to component of cost sheet. The information is collected for only one month time.
Based on this the analysis was done to determine the most appropriate way of ascertain
the cost per print. Even though he has not maintained formal system of accounting. Yet the
information provided by him is taken as basis for preparation of cost sheet.
Cost Sheet for Printing Digital Photo.
4000 copies in a month.
Particulars Amount Total Cost per print
Direct Materials 3750 0.93
Cartridges 1200
Memory card 1250
Photo card sheet 1250
Direct Wages
Direct Expenses - -
Prime Cost 3750 0.93
Factory Overhead 5600 1.40
Salary of Two assistant 2500
Machine repairs 500
Current Bill 600
Rent of shop 1500
Other Expenses 500
Works Cost 9350 2.33
Administative Overhead 350 0.08
Receipt & Bill Book 200
Stationery 150
Cost of Production 9700 2.41
Selling & Distrubution Overhead 200 0.05
Plastic Bag for Packing 50
Travelling expense 150
Total Cost 9900 2.46
Profit 10100 2.54
Sales 20000 5.00
Amt charges for printing per photo copy
Analysis:
From the analysis of Cost sheet it is found that total cost incurred for printing 4000 copies
is Rs. 9900, were as total revenue from sales would be Rs. 20000, considering Rs. 5 as
selling price per printing copy. Profit per photo is Rs. 2.54. This shows that business like
digital photo shop can also make reasonable profit by working on cost structure.
Conclusion:
From this study it is found that we can apply the concept of cost sheet to indigenous
business unit and ascertain the probable cost of a given product/ service. We conclude that
small business unit can also make huge amount of profit if cost are properly accounted for.
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Mrs. Kiran Magavi
Faculty Coordinator GBS FELICITATED DR ASHOK CHACHADI
GBS felicitated Dr Ashok Chachadi on 14-12-2013 at its premises on his retirement due by
December end. Dr Chachadi served Kousali Institute of Management Studies over 30 years
as the teacher of management, Dean
and Director.
Prof Tigadi-Founder Director of
Kousali Institute was the Chief
Guest, Prof J M Subrmanya former
Director of SDM IMD, Mysore and
Ex CEO of BDK Alloys Hubli was the
special guest on the occasion. Both
Prof Tigadi and J M Subrmanya
happened to be the teachers of Dr
Chachadi.
The other invitees attended
included Prof Abdul Kareem veteran English teacher, Dr Rajgopal, Dr Vishwanath
Korvi,Dr.Anil Garag, Dr Anil Yargatti,Dr Ramesh Kulkarni, Dr Uttam Kinange, Dr Murgod,Mr
Shehagiri Kulkarni, Mr Santosh Hurlikoppi,Mr Rangachar Raichur and all the students and
staff of GBS.
Dr Ramakant Kulkarni, director
GBS in his welcome address
recalled his association with and
how he got into teaching
because of Dr Chachadi.
Prof Tigadi recalled in his key
note address how studious and
sincere was Dr Chachadi and
further how he influenced him to
get to teaching. The contribution
of Dr Chachadi was praised.
Prof J M Subramanya recalled his association with Dr Chachadi in his address that as
student Dr Chachadi was very curious to know a lot and posed many searching questions
making the teachers give their best to the class. Later as colleague in industry we both
formed a good team.
DR ASHOK CHACHADI ALONG WITH PROF J M SUBRMANYA, PROF TIGADI & DR.RAMAKANT KULKARNI
DR ASHOK CHACHADI ALONG WITH PROF J M SUBRMANYA, PROF TIGADI & DR.RAMAKANT KULKARNI LIGHTENING THE LAMP
In his acceptance of felicitation Dr Chachadi spoke as to how he could get into management.
As a student of textile in the
under graduate education he
realized that there were different
ways of doing things and if done
well lot of savings and better
results can be obtained. As the
canteen secretary and tour
secretary how he could practice
the management. This prompted
him to take to formal education
in management which was
available to him at two places as
he was selected at a foreign
university as well as at Kousali Institute. Due to the family constraints he chose to pursue
MBA in Kousali Institute.
Later while working in industry his interest in academics and call from Prof Tigadi made
him to get back to academics as he registered for Phd. Further while looking forward to the
retirement he spoke that he is prepared for it and in that direction he already had a
seminar on post retirement life to
understand how to lead it.
He thanked all the well wishers, students
and all for the cooperation and support
he got in discharging his duty as teacher
and administrator.
All the invitees spoke on the occasion
and recalled their association with Dr
Chachadi and wished him.
Dr Chachadi was presented with the
citation in recognition of his contribution
and development of management education.
Faculty Tejaswini Patil introduced Dr Chachadi, Diana Hombal read out the messages sent
by Dr Nagbrahamam and Dr K R S Murthy and well wishers who could not make it to the
programme. Mahaveer presented the slide show containing the photographs of Dr
Chachadi at GBS on various occasions, Howard Wylde proposed vote of thanks, Kiran
Magavi compeered and coordinated the programme.
DR ASHOK CHACHADI BEING FELICITATED BY DR.RAMAKANT KULKARNI & MRS.TAZEEN TAJ MAHAT
DR ASHOK CHACHADI ADDRESSING THE GATHERING
Dr Chachadi released the November-13 issue of GBS house magazine GBS FOCUS on this
occasion to the gathering.
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Mr. Kiran Ambekar
Faculty Coordinator
GBS TAPS THE UNTAPPED HINTERLAND FOR EXPERIENTIAL LEARNING
Eight villages, 8 teams, VIII products - like wise this phrase though used different product,
all teams have gained similar exposure
and quantum of subject knowledge,
because of the Unparallel experiential
learning “On Field” rural marketing
project ,designed and executed by the
subject faculty Prof Kiran Ambekar.
Immaculate planning in terms of
gaining the confidence and support of
BAIF INSTITUTE FOR RURAL
DEVELOPMENT –GRAMA CHENTAN
TRAINING CENTER SURSHETTIKOPPA,
has played a vital role in giving success to this project.
Adding to this support was the well
designed research methodology and
questionnaire to explore the consumer
behavior of rural consumers towards the
chosen products. Students have literally
visited every household in a village
allocated to them, through the support of
the village opinion leaders and
influencers.
After a eight hours rigorous survey ,
students joy and thrill was augmented by the hospitality of the NGO, especially the village
specific recipes which was served in the lunch and dinner by BAIF.
FACULTY KIRAN AMBEKAR ALONG WITH STUDENTS DURING THE PRACTICAL SESSION
STUDENTS INTERACTING WITH THE VILLAGERS
The limitless Joy and excitement
to practically learn the subject
was seen, when the student were
given exclusive platform to
practically demonstrate the PRA-
Participatory rural appraisal
technique as a relevant tool for
exploratory research in rural
markets
To bring a logical ending to the
entire activity, students were asked to convert the entire survey data into systematic
formal reports, after proper analysis, interpretation and findings - in the process
Gaining the first hand self explored knowledge
The entire rural marketing team thanks the Management and Director of the institute for
their support.
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STUDENTS INTERACTING WITH THE VILLAGERS
Mr.Nitinchandra S M
Faculty Coordinator
INTRAPINNACLE 2013
Refuse to lose……
The excitement simply does not stop at GBS...the energy is high and the adrenaline rush is unstoppable....!!!!.These were the initial lines of the invitation for the event. And remarkably, the event stayed true to its description. It was an event driven completely by the students. The energy and enthusiasm among the students was incredible.
The sporting spirit is an integral part of GBS culture. The attitude to win, the fighting spirit and determination to give it your all on the field are the values that a
sportsman lives by. GBS encourages such sporting values in its budding leaders of tomorrow. In line with this spirit, the GBS sports committee conducted INTRAPINNACLE 2013, the annual intra-college sporting event of GBS on 30th November and 1st December 2013 at SDM Dental College Ground, Dharwar.
The event comprised of the following seven disciplines across all the four divisions of GBS: S. no Games Category 1 Cricket Boys, Girls 2 Volleyball Boys 3 Basketball Boys 4 Football Girls 5 Throw ball Girls 6 Badminton Boys, Girls, Mixed Doubles 7 Table Tennis Boys
STUDENT OF BOTH THE SEMESTER DURING THE INTRA-PINNACLE SPORTS EVENT
There was active participation by the students in all the disciplines and the average attendance was recorded at 154 students for the two days. All the games were keenly contested and hard fought. Moreover the games conducted were fair in terms of umpiring and refereeing. Consequently the event was conducted very smoothly.
As it turned out, the heat of the battle blended with the picturesque settings of the arena provided for a beautiful spectacle. The catering facility was good and on time. In the light of all these wonderful things, I would like to state that the event was indeed a roaring success…..
Finally, I would like to express my gratitude to the GBS sports committee and all the volunteers who helped me in conducting this event. I profusely thank Dr.
Bhargav Revankar for supporting me throughout the event.
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STUDENT DURING THE INTRA-PINNACLE SPORTS EVENT
Ms. Tejaswini Pati
Faculty Coordinator
PRAYAAS-2013 An attempt to develop HR know how
“Every New experience is a best experience”
One of the city’s most renowned business school i.e. Global Business School conducted an
one day in-house Human Resource Management fest on 15-12-2013 under the leadership
of Ms.Tejaswini Ma’am and organized by cultural committee students of 1st sem with an
objective to give a practical insight to the first semester students of MBA regarding the
Human Resource subjects and help them to apply the theoretical concepts in to practical
situations. The team names are as follows The ladders.com, alltimejobs.com,
Placementindia.com, Indeed.com, Glassdoor.com, Bharatcareer.com, Freshworld.com,
Naukari.com, Monster.com, Ziprecruiter.com, Careerbuilder.com, USAjobs.com,
Simplyhired.com.
The day began at 9.30am with an inaugural session accompanied by our chief guest Mr.
Ravi Kulkarni and along with our beloved Director Dr. Ramakant Kulkarni. Our chief
guest gave a valuable speech on Human Resource practices and gave a image of current
scenario. Followed by we had the rounds started at 10.30am.
The first round was Aptitude test where questions relating to Human Resource development were asked There were 25 questions given to them. Followed by the aptitude round we had Introduction round where every team was
supposed to come on the stage and give the introduction about their organization structure
of HR department and justify it and which was judged by Ms. Tejaswini and Mr. Mahaveer.
GREETINGS TO MR. RAVI KULKARNI BY DR.RAMAKANT KULKARNI
Third round which was titled as Jargons, where certain HR terms and keywords were
given to teams and they were supposed to
convey to their teammates without using the
term.
Fourth round was a round with visuals and that was HR Quiz, where questions relating to Human Resource were asked and points were given according to their excellence. Fifth round began the exact race and that
was all about Personal Interview, where the
members of a particular group has to
interview among themselves for a
particular post and was judged by Ms.
Laxmi Chougle.
Finally, the final round was the Press
Round where two candidates that is the VP-
HR and Labor Laws Manager from each
team were involved in the press and was
judged by Mr. Raghu Kulkarni. Sir had
wide experience in teaching field and
judged the participants with extreme
relevance
Then came the valedictory function along with the chief guest Mr. Raghu Kulkarni.
Students gave their feedback and the first place was bagged by The Ladders.com and
runners-up place was bagged by Alltimejobs.com. We even awarded Mr.Saif Patil as
Best Performer for Prayaas.
As a concluding part Prayaas was success and has been placed as a Milestone in the GBS
calendar.
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MS. TEJASWINI AND MR. MAHAVEER JUDGING THE EVENT
MS. LAXMI CHOUGLE JUDGING THE EVENT
BIRTHDAY CELEBRATIONS
Global Business School Celebrates the Birthdays of the following Members
Mr. Prasad Kulkarni (Faculty)
4Th December
Mr.Mahesh Bendigeri (Faculty)
29th December
Mr. Mahadevappa Nalwad(Supervisor)
10th December
Mrs. Renuka (Sub-Staff)
7Th December
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Shweta Mahindrakar SEM IV, GBS Hubli
Mr. Incredible - Arvind Kejriwal
After a long thought, I felt that there can be one best topic to pen down my thoughts and its
about the man in current news spread like wildfire, this is about the Man who showed the
power of Mango people ( AAm AAdmi ) None other than The Incredible Insurgent – Mr
Arvind Kejriwal`
Hi readers,
I am Shweta Mahindrakar, I will be taking you through my thoughts about leadership , the
power , courage and inspiration of a man who is a true inspiration.
Arvind Kejriwal, the 42-year-old Haryana-born activist, the 7th chief minister of Delhi since
28 December 2013 succeeding Sheila Dixit in the 2013 Delhi Legislative Assembly election
by a margin of 25,864 votes, and the ‘ONE’ who is determined to tackle corruption and help
change the way India is governed.
He is well-known for his role in drafting the proposed Jan Lokpal Bill and his efforts to
bring and implement the Right to Information (RTI) Act at grassroots level.
Mr.Kejriwal has got his desired (CM's) post , Aam Aadmi Party-led Delhi government on
Tuesday cleared a 50% cut in electricity tariffs, delivering on yet another poll promise a
day after it announced metered consumers will get 20 kilolitres water every month free of
cost. The decision to subsidize power tariff, which will involve a cash outgo of Rs. 61 crore
in the next three months, was announced by chief minister Mr. Kejriwal after a meeting of
the cabinet.
I feel like there is an emergency now for Indians. India is being divided and sold in pieces.
Every citizen knows what happens to the country and to the people. Everywhere
corruption is rooted to the core, including among political parties and even the small
transactions we go through our daily life. Someone has to come and save India, I hope it
should be Mr.Arvindji. I am not linked to any political party, I am the most common
management grad, the small voice of a young Indian, just being a common man, and carry
this opinion that the current ongoing political corruption should be eradicated.
Mr. Kejriwal is been doing something really interesting (like silencing the BJP and
Congress) or are they ashamed of what could have been done. Congratulations to AAP for
fulfilling one more promise that they made to the public. People from other parts of the
country are also waiting similar decisions from their respective CMs. Mr. Kejriwal delivered
what he promised, otherwise it's very seldom for the politicians to act like this. He gave
Delhiites, something great to rejoice in this New Year.
We usually sit on the couch in front of TV, laptops, and think what could have been a better
option or the better way to achieve it, and that’s exactly what we do - we think &
understand the situation, nothing beyond it; but Mr. Kejriwal took the lead. He is the one
who have self oath to set a system, for a better tomorrow!
On the contrary, though we like AAP it does not mean that we have to endorse everything
what they do. Let us assume that it is a trial and error basis.
And I being a Aam Adami am happy for the grand success of Aam Admi in Delhi, but few
things that keep me anxious are –Mr. Kejriwal are you going to subsidize everything? Are
you going to give everything for free and take the easy way out? Or are you going to find a
way through which you can fulfill the promises without making the government bankrupt?
And without knowing the financial impact, any major decision taken like this just it is
political decision without any base like any government does. Re.1/- per KG rice and 30 KG
per family per month, it’s in every state, Karnataka too has such policy. It’s like Kill the
snake and feed to eagle? And why did AK became the CM with the support of congress (it’s
so called biggest rival).
I would have been happy if he has provided lower tariffs on water and electricity as a result
of savings by reducing corruption. We have to realize that water is costly to produce and
giving out free water is unsustainable in the long run. It should be subsidized but not free.
He should concentrate on power theft also which is quite high in national capital. This will
also reduce some burden from power companies.
Coming from a middle class family, I would not allow my father’s or my hard earned money
to fund some lazy people’s electricity and water bill for fulfilling another ambitious social
agenda. I will oppose whatever way possible.
This matter has to be taken seriously by Mr. Kejriwal and not make any announcement in
excitement. As he is the wonderful person and wishes to see India to be corruption free, he
can do much more better changes in the coming days.
I also carry another smaller view which is understandably true for a young citizen of India.
Why only Delhi? I too am the citizen of India. Are other states different from Delhi? Delhi is
one of biggest city in India with average per capita income much higher than most of Indian
cities. Why free water and subsidized electricity to only the people of Delhi? Actually, We
at pan India or rural India need development; and without dispute all development
depends upon money and its(money) corruption free and efficient usage. So in a sense is
Mr. Kejriwal looking very short term for his own publicity so that he can gain politically in
case of elections? Well the answer for all my questions is in the very future, and soon going
to be examined by the eyes of a nation that has been tormented with corruption for a very
long time. And as Dalai Lama says, ‘Justice entails a requirement to act when we become
aware of injustice’, and the eyes of the nation have seen corruption and all that an Indian
layman wants is development and now slowly beginning to be seen in the form of a
common man named Mr. Kejriwal.
Nevertheless all Indians have crossed their fingers that Mr.Kejriwal can take India to new
height of development, progress, end corruption, give jobs to unemployed, end poverty,
increase power generation, agriculture production etc - The dream of every true citizen of
India
If I get a chance to meet him or contact him I would like to say, kindly take a pause, think
twice and go little bit slow. Do not be in a hurry to commit, and it is always good if you have
taken necessary care. Improvement in the system is very much required, and we are
confident you Mr. Kejriwal will do it, but just a caution that it would not lead to deeper
financial impact. At the same time, AAP must also concentrate on the next elections and a
lot of homework for it, is very important.
He is the man who can change the way Indian politics work and as he truly admits, ‘yes we
are doing politics but for the people’ Mistakes would happen in the course but Mr. Kejriwal
is one such person who will accept public opinion and will make improvements and he is
truly my icon.
We want Him to succeed. We hope he becomes PM of India because that gives all of us who
– WATCH, LISTEN AND FORGET, something to believe in and WORK or LEAD. Keep going.
Hindustan is with you. Jai ho AAP ki
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Mr.Ruben Stanley SEM II, GBS Hubli
The Religion of the Heart
t the heart of all religions is the religion of the heart. Cutting across customs
and creeds, beneath all rites and rituals lie certain universal and eternal
principles. At the centre of all religions, where it matters most, the rules
remain the same.
These principles are applied and understood by one and all. Recognizing them
does not require lengthy study or abstruse knowledge. Their validity is obvious to
anyone who cares to think deeply and to examine human needs and behavior. Quite
simply, they are part of human consciousness conscience. Wrong upbringing or ill
treatment may suppress them, but they cannot be erased, existing as they do, deep in
human hearts.
According to me four major principles, it may be said, underlie any system of
ethical thought. They are Honesty, Fairness, Service and Encouragement. Let us take a
closer look at each of them.
Honesty has been described as the best policy. Undoubtedly it is so, but reducing
it to mere policy is to devalue its worth. It is true that if one is honest in word and action
it is often rewarded and reciprocated, but there other enduring satisfactions that flow
from it. It is the best shield against fears and worries. It also blesses one with peace of
mind.
Even children, it is seen, have a keen sense of fairness. They immediately know it
when justice and fair play are denied. This may even go deep enough to affect their
outlook on life and their relationship with others. A proper sense of fairness allows you
to rise above differences of gender, community and race. It is what brings harmony into
life.
Almost all of us have to work in order to survive, but does working hard amount
to service? Not unless it is carried out with certain higher purposes in mind. It is of
course laudable to work for one’s own needs and comforts, but it turns into service only
when we go beyond personal satisfaction, rising above egocentricity and uniting with
and serving others. Those who are service-minded will strive to consider the well being
of others and also the betterment of the world.
A
We come finally to the concept of Encouragement or the building up of a
nurturing environment. A beautiful story concerning John Ruskin, well-known writer
and art critic, puts this principle into clear perspective. He stood one evening watching
a lamp-lighter who went, torch in hand, from one post to another. Patiently and with
care, he cleaned and then lit the lamps, one after the other. Going from post to post, he
proceeded down the street.
His receding figure became more and more dim, but he left behind him a whole
line of lights burning brightly. Ruskin gazed at him thoughtfully and they exclaimed,
‘There, that is what I mean by a man of God. You can trace his course by the light he
leaves behind, burning and dispelling darkness. It is our job to keep the lights burning!’
Above all the four principles inculcate and practice only one set of thing in your life to
attain the spirituality of heart and that’s………..
‘W I S D O M’
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Aparna Joshi SEM IV, GBS Hubli
RAJEEV SAMANT – A VOYAGE FROM SILICON VALLEY TO NASHIK VALLEY
History of wine in India:
Since the very inception Indians had the native familiarity with Wine. This becomes
apparent with the artifacts found at the sites of Harappan Civilization. During ancient times
wine was often referred to as Somarasa; soma is mentioned in Vedic scriptures as well.
Also the reference of Drakshasava is found in ayurvedic texts which was basically a
delicious digestive preparation made from ripened red grapes, cinnamon, cardamom,
nagkesara, vidanga, tejpatra, pippali, and black pepper and contained natural alcohol.
Drinking has always remained a social taboo and therefore no culture of social drinking
could ever develop in India- except for medicinal purposes. India has predominantly
remained a non- drinking country. Now it is high time to revive the notion of social
drinking and responsible drinking habit with proper regulatory affairs of the state.
Since almost a thousand years or so, wine is being made in India.The European travellers
brought wine to the courts of the Mughal emperors Akbar, Jehangir and Shah Jehan. Royal
vineyards enabled the emperors to have a taste of red (Kandhari) and white wines (Bhokri,
Fakdi, Sahebi etc.) that were produced for the royal fervor.
The next important contribution was made by the Portuguese settlers who not only
improved the wine they found in the 16th century when they came to Goa but also
introduced a new variety of wine for the Indian sub-continent: Vindaloo.
The reference of the famous Persians wine, Shiraz, which was often sent to the Moguls in
India, and later to the British, is often made.
Since 1612, wine began becoming more and more familiar throughout India due to the
British influence. As cost of shipping wine to India was very high, the British planted
vineyards, in Surat, and also in Kashmir. The popularity was picking up; a phylloxera
epidemic destroyed all the vines in India.
And eventually after a long pause of several years it was revived yet again in 1982 by
Shyamrao Chowgule of Chateau Indage.
Today, in the 21st century, Wine is seen as a sophisticated drink and in fact considered
being healthier than liquor. Wine has travelled a long way through time and the occasion is
ripe for claiming the position it deserves.
Rajeev Samant
Rajeev Samant, Founder and CEO of Sula Vineyards, was born
and raised in Mumbai, India. After attending Cathedral School,
Rajeev gained admission to California’s prestigious Stanford
University, from where he graduated with a bachelor’s degree in
economics and also completed a master’s degree in engineering
management. After Stanford, he worked for two years at Oracle
Corporation in Silicon Valley, where he had the distinction of
being the youngest manager in Oracle’s Finance Division,
managing the Compensation group. In 1993 Rajeev decided he’d
had enough of the corporate world and quit his job.
After backpacking around the world for a year, Rajeev returned to India where, along with
volunteering for leading NGO Concern India, he started farming mangoes at his family’s 20-
acre plot in Nasik, and then tried his hand at various crops like roses, teakwood and grapes.
Realising that Nasik had potential as a wine region, Rajeev established Sula Vineyards,
Nasik’s first winery, in 1999. It was a pioneering effort and today Nasik is considered
India’s wine capital – with 40 out of India’s 65 wineries. Sula Vineyards is today globally
renowned as India’s premier quality wine producer, and Rajeev was the first to introduce
varietals such as Sauvignon Blanc, Chenin Blanc, Zinfandel and Riesling to India.
In 2002, Sula was the first Indian winery to be the subject of a feature in Wine Spectator,
the world’s leading wine magazine. Rajeev has subsequently been featured in the global
media including Time, Newsweek, CNN, BBC, Bloomberg and many others as the man who
has introduced wine to India. Starting with a sale of 50,000 bottles in the first year, Sula is
today India’s largest wine producer, with a production of 6 million bottles. Sula Vineyards
is also a leader in sustainable winemaking, and has created direct and indirect employment
opportunities for thousands of rural youths.
Sula Vineyards’ import arm, Sula Selections is today one of the leading importers of wines
and spirits into India, representing brands such as Rémy Cointreau, William Grant & Sons,
Hardys and Ruffino.
Sula Vineyards & Nashik:
Situated 180 km northeast of Mumbai, Nashik is India’s largest grape-growing region, but
had traditionally never been used to grow wine grapes. A little research quickly showed
that the Nashik climate was not only perfect for wine grapes, but was also on par with
winegrowing regions in Spain, California, and Australia. His determination doubled and
Rajeev returned to California in search of a winemaker. In Sonoma County he found Kerry
Damskey, an eminent Californian winemaker, who enthusiastically agreed to help start a
winery on Rajeev’s 30 acre family estate.
In 1997, the duo took the revolutionary step of planting French Sauvignon Blanc and
Californian Chenin Blanc, varieties that had never before been planted in India. The first
Sula wines, released in 2000, were widely acclaimed as India’s best white wines.
Since its inception, Sula has rapidly established itself as India’s Leading Premium Wine
Producer, helping spark a wine revolution that has seen consumption grow at 25%
annually and several new wineries come up in the Nashik area. In November 2002, Wine
Spectator - the world’s No.1 wine magazine - did a five-page feature on Sula, a proud first
for an Indian winery.
A second winery with three times the capacity of the first was completed in late 2004 to
keep up with demand, and a third million litre winery started operations in 2006. Sula has
expanded from the original 30 acre family estate to about 1,800 acres (owned and
contracted) under plantation, both in Nashik as well as in nearby Dindori, India’s upcoming
wine region. Varietals planted include Cabernet Sauvignon, Shiraz, Zinfandel and Merlot
along with Chenin Blanc, Sauvignon Blanc, Viognier and Riesling. In addition to having a
wide distribution network within India, Sula also exports its wines internationally, as well
as importing and distributing wines from leading producers worldwide. In 2005, Sula
proudly launched its first reserve wine, the Dindori Reserve Shiraz, as well as India’s first
dessert wine, the Late Harvest Chenin Blanc.
The winery and vineyards are open to the public for educational tours, and the beautiful
Tasting Room invites visitors to enjoy their favourite Sula wines amidst spectacular views
of the vineyards and surrounding lakes and hills. The nearby Sula amphitheatre is an
impressive location for events and social gatherings and is available for bookings. Visitors
can now spend a few nights in paradise at BEYOND, Sula’s new exclusive accommodation
on the vineyards with a beautiful lake view.
Firmly committed to remaining at the forefront of Indian wines, Sula continues to
experiment with new varietals, engage in sustainable agriculture, support the local rural
economy, and, of course, make wines of outstanding quality and superb value.
Future
"Fifteen years behind China" is where Samant puts the current development of the Indian
wine market. Sula now releases two wines over the 1,000 rupee threshold ($18), a first for
the country's producers. (Samant helped work to eliminate the excise tax rule.) You can
now get a license to open a wine bar in two weeks. Tariffs on EU wine imports are being
bargained down, which will open the door for a blue-chip trade. Soon, the country will have
its first official appellation.
Of course, the reasons for this growth in the Indian wine world are manifold, but to Samant,
a big one sticks out: Women. In the older generation, a lady does not take alcohol. Even
among the younger set, a whiskey-drinking woman is not, perhaps, one to meet the
parents. But now there's a fine-wine culture, where a glass of Riesling is hardly the coarse
hooch of never-do-wells. As India's hip wine culture grows, more and more drinkers are
finding sophistication, not shame, in uncorking a bottle.
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STUDENT PARTICIPATION IN MANAGEMENT FEST
Global Business School participates in National Level Management fest “Synatics”organized
by Kristu Jayanthi College Bangalore on 29th and 30th of Nov 2013.. Across the country
around 32 teams have participated in this fest, GBS being one among them sent a team of
12 students for various sub events as given below
STUDENTS NAME EVENT 1. Swati Chitragar MARKETING
2. Shweta Mahindrakar
3. Akshata Kadam HR 4. S Shalini
5. Prashanta FINANCE 6. Manjunath Bhyahatti
7. Rahul Kumbar BIZ QUIZ 8. Sneha Yardi
9. Hanumgouda 10. Guru amate
11. Sangamesh Koti BEST MANAGER 12. GAurav PHOTOGRAPHY
GBS acknowledges the efforts of the team for giving a best attempt in terms of reaching
up to finals and semifinals in Hr and Marketing event respectively. Also institute conveys
best wishes to students in forth coming events
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STUDENT PARTICIPATION “FINOMANIA A FINANCE EXTRAVAGANZA”
Global Business School participates in finance extravaganza called “Finomania” at IMSR College hubli on Nov 16th 2013. Across the state around 18 teams have participated in this event, GBS being one among them, sent a team of 06 students for various sub events as given below
STUDENTS NAME EVENT 13. Prashantha BNB
14. Shreedhar
15. Rubin CONNECT THE DOTS
16. Bhagyashree FIN QUEST 17. Nandini
18. Santhosh B SAFETY NET 19.
By all members STOCK CIRCUS
GBS acknowledges the efforts of the team and also conveys best wishes to them in forth
coming events.
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QUIZOMANIA
I-Numeral conundrums:
Use five two to form an expressions that equals two
II-Ziggrat time(puzzle version)
Do not put this before the horse as the expression goes
A foot print or physical sign left behind (+E)
What some one does when he or she responds impulsively(+S)
III-Finance and Accounting Quiz
1)These expenses do not change with the number of units produced, example might
include insurance and rent. What are they?
A-Fixed Expenses
B-Variable expenses
C-Break Even Point
D-Profit Margin
2) Adjusting entries are made after the preparation of financial statement
A-True
B-False
IV-Marketing Quiz
1) What is the term used for adding non essential features to make a product more
appealing than it is
2) What is double branding in marketing parlance/jargon
V-H R Quiz
1) A major increase in the annual birth rate following world war II which lasted until
the eaqrely 1960.What was it called.
2) A manager in a large company who controls the flow of information and decides
what information shall pass upwards to a parent company and downwards to s
subsidiary what is this position called in H R Parlance?
VI_General Awareness quiz
1)Which of the flllwoing does not qualify under priority sector lending norms as per
reserve bank of india
1) Share Croppers
2) Rural artisans
3) Women and children of SHGs in rural aread
4) Vehicle Loans in urban Aread
5) Mediacl and heath care for poor in rural areas
2)The Crime and Criminal tracking network and sysy=tem (CCTNS) is the flagship program
of the
1. Union ministry of law and justice
2. National Police Academy
3. Union home Ministry
4. National Development Council
5. Ministry of Corporate Affairs
VII_English Language
Given Below is a single word followed by four words marked a,b,c,d. select the option
which has all the synonyms of the word as used in different contexts
1)SMART
a)Shallow b) Sagacious c)Quick d) Profund
i)a,b and c ii)a and d iii)b,c and d iv) b and c v)b and d
2)REEK
a) Festor b) Smell c)Stench d) Rilth
I) b and c ii)a and d iii) a,b and d iv)a,b and c v)a and c
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QUIZOMANIA ANSWERS
I-Trick puzzle
Answers: Twelve. A dozen is a dozen, no matter what the stamps cost
II-Lateral Thinking
Answers: H,F,K,N Y and Z all consists of three Straight Lines
III-Numeral conundrums:
Answers:9+∫9=12(because ∫9=3)
IV-Ziggrat time(puzzle version)
Type of shawl
Region beyond Earth’s Atmosphere (+S)
Location (+L)
V-Marketing Quiz
Answer: Sale of Product or brand in one country market, generates demand in another country
VI-Finance Quiz:
A-I don’t have enough cash to meet emergency needs and cant liquidate my assets easily to
gain cash
VII-General Awareness Quiz
Demat Account
VIII-Computer Knowledge quiz
Intel processors
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C A P E
S P A C E
P L A C E S
BOOK REVIEWS
Driven - Memoirs of a Civil Servant Turned Entrepreneur
It is always refreshing to read something about someone who has had
such a vast career track and lived to share their story with readers.
Jagdish Khattars story is something of this nature worth to be read and
spoken about.
Driven is his story from being in the Civil services to becoming an IAS
Officer to also playing a key role in several ministries, this book is a
sure-fire page turner. What struck me the most in this entire book was
the way Mr. Khattar became an entrepreneur at sixty five. It takes a lot
to achieve what he has the book isnt all about his rosy experiences. It
also talks of the other side the side that needs to be battled and emerge
victorious on the other side.
The writing is crisp and sharp. There are times you wonder at the magnanimity of the book, but
the feeling soon eases itself as the pages turn. Driven is a must read for entrepreneurs who are
just starting out. Clearly a lot of lessons in this one.
Description
Jagdish Khattar has had an astonishingly diverse career, a trained lawyer who became an IAS
officer. He was an agent of change in Uttar Pradesh through his roles as district magistrate and
head of the cement and transport corporations. He also helmed Indias Tea Board in London and
played a key role in the steel ministry. Elevated to the post of MD with Maruti Udyog, a firm
that was on the verge of a steep decline, Khattar braved labour unions, foreign competition and
politicians as he led Maruti to a very successful IPO. Finally, at the age of 65 Khattar turned
entrepreneur with Carnation, Indias first multi brand car sales and servicing network. Driven
spreads across a sweeping national canvas from drought hit villages to the Shakespearean
intrigues of politicians and bureaucrats. It has insights into the complicated relationship with the
Japanese. Written with flair and liberally peppered with frank anecdotes, it is filled with lessons
about leadership, friendships, jugaad-style innovation, resilience and values.
About the Author
Jagdish Khattar is chairman and managing director of Carnation Corporation. He is the former
MD, Maruti Udyog, an IAS officer and a lawyer. Suveen Sinha is the executive editor at
Business Today, he has been a business journalist for eighteen years, most of those with
Business Standard, Business Today and Outlook. One of the first stories that he covered was
how the government and Suzuki battled in court for control over Maruti. He met an a loof
looking Jagdish Khattar at the launch of the re designed Maruti 800 in 1997. Since then he has
written several articles on Jagdish Khattar and Maruti, including a definitive cover story in 2000
about how Maruti, losing customers at a worrying pace, was going to regain lost ground. Jagdish
Khatars initial frostiness turned into a warm friendship, culminating into this book.
Mahi : The Story of India's Most Successful Captain
Mahendra Singh Dhoni has emerged as one of India's most
successful captain this cricket crazy country has seen. Times of India
Barring Sachin Tendulkar, Dhoni is arguably the most popular and
definitely the most scrutinized cricketer from India. He has done so
coming from the cricketing backwaters through a home-made batting
and wicketkeeping techniques and a style of captaincy that scales the
highs and lows of both conservatism and unorthodoxy. ESPN
Cricinfo Mahi: The Story of India's Most Successful Captain charts
the dynamic rise of one of India's most talented and charismatic
cricketers and captains. From playing tennis-ball cricket in Ranchi
and Kharagpur to his patented helicopter shot, Dhoni has come a
long way with his grit and determination. With best ODI and Test
records among all Indian captains to date, it is his simple and down-to-earth attitude that works
wonders for the captain as well as the team.
About the Author
Shantanu Guha Ray has spent nearly three decades in journalism, having served both print and
electronic media. Before joining the Central European News as its India Editor, he was one of
the deputy editors of India Today. He also worked with Tehelka and was once a senior editor
with CNN-IBN7. Earlier, he set up the news operations of ESPN Star Sports in South Asia and
had been a key member of Outlook, a top Indian newsweekly. He has also been associated with
Times of India, Indian Express, India Abroad and Indian Post. Through Agence France Presse,
where he once freelanced, his articles have appeared in International Herald Tribune, British
Broadcasting Corporation, the Drudge Report, Asian Wall Street Journal and Khaleej Times. He
won a certificate of appreciation at the Global Wash awards in Stockholm in 2011. His previous
awards include one from the Washington Press Club and Columbia School of Journalism in 2010
for investigations into the ill effects of asbestos. He won an award at the World Freedom of
Expression Conference in Oslo in 2009 and the John Sheenan Award for business journalism at
Wharton Business School in 2008. A visiting faculty at some of Indias top journalism colleges,
he has published a book The Troubled Indian News room
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The Marketing Whitebook 2013-14: Decoding Diversity 9th Edition
India, with its size and heterogeneity, is a highly complex
marketplace. It is made up of many polymarkets and
micromarkets and diverse consumer groups. What drives
buying behavior among these different groups? What are the
new touch points? Where are the new opportunities? This
ninth edition attempts to answer these questions and decode
Indias diversity.
Salient Features This handy manual is based on current studies from the
countrys best-known consulting firms and market research
agencies. This easy-to-navigate volume is divided into three
broad sections
1. The Indian Marketscape: A macro view of the country,
giving an economic, social and infrastructural picture of this
nation.
2. People and Places: Meet the diverse Indian consumer, and what drives her choices
3. Changing Consumption Patterns: A look at the changing dynamics that will shape the future of
the Indian marketplace.
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FACULTY PUBLICATION
DECEMBER 12 & 13, 2013:
GBS Focus congratulates Dr.M.N.Manik (Professor and Dean Academic) for his publication
in international conference held at R V Institute Of Management Bangalore.
INDUSTRY OVERVIEW OF MEDIA AND ADVERTISING WITH SPECIAL REFERENCE TO
CABLE TV ADVERTISEMENT IN INDIA
*Dr. M.N. Manik MIEB, PhD, Dean Global Business School,Hubli
Abstract
Introduction:
What is advertising? What are its important dimensions? First, advertising is a paid
form of communication, although some forms of advertising, such as public service
announcements, use donated space and time. Second, not only is the message paid for, but
the sponsor is identified. Third, most advertising tries to persuade or influence the
consumer to do something, although in some cases the point of the message is simply to
make consumers aware of the product or company.
Key words:Industry, media, advertising, Cable TV, DTH, Antena TV.
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ALUMNI UPDATE
WEDDING BELLS
Wishing you all the happiness there is and as you both live out your lives together may
they be entwined as you grow old together.
Keerti Patil 2011-13 Batch
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GBS IN MEDIA
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