Errors Make Us Better.Fail Fast, Fail Cheap.

Arik Hanson // @arikhansonACH Communications

Tony Saucier // @tsauce // OLSON

What Do We Mean ByFail Fast, Fail Cheap? There are goals in doing the digital - business,

personal or community.

Since there are no experts, we all learn bydoing, so improvement becomes the metric.

But big budgets, elaborate plans andcommittees will slow that down.

So we improve most effectively when wethink, execute quickly and fail. Then adjust.

All Rainbow. All the time.

Making it great. Or mediocre.

A 57-minute investment.

Party likeyou’re Canadian.

It Makes You a Real Mom.

Case Study #1:Asus Blogger Firestorm

First: A competition.

Who won?

Who should have won.

Explanation?Apology?

• "Certain aspects of thevoting meant that we felt itwas no longer not a levelplaying field for all of thebloggers. Some might arguethat people were simplyusing the power of theinternet. We felt that thefairest way would be to askeach blogger to vote fortheir favourite."

Ladies and gentleman, yourASUS brand champions!

“What a crock of sh&t” “Disgusting favoritism” “Feeling of being cheated” “I feel like a fool for trusting you.” “Purely because of your incompetence.” “Thanks for testing and ruining my faith

in ASUS”

Did ASUS learnfrom their fail?

• Who really owns your brand?• Can you learn from your

customers/champions?• Do you trust your community?• Do the facts outweigh perception?• Does it matter?• How could they have failed this faster?

Case Study #2:The First Nation of Slurp

The Corner Store Elixir.

Immortalized by Pop Culture.

And now…Brain freeze.

• In an ideal world, what is success?• So what’s missing?• Where is the Slurpee community?• What’s the net effect for this brand?• Can this ship be righted?• How could they have failed this cheaper?

A Couple Who Got It Right.

Kreg Jig.

HairHustler.

If you take away something: Great ideas will work even if you can only

afford what’s in the couch cushions.

Failing fast & cheap is not charting a pathto success, it’s continuous coursecorrections.

You’re chasing the journey, not thedestination.