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Fáilte Ireland Season Monitor 2008
Council MeetingIrish Hotels Federation
16th July 2008
Overseas Visitors
January – April% Change 08 vs. 07
Britain +1.5%
Mainland Europe -2.2%
North America +1.0%
Other Areas +6.6%
TOTAL OVERSEAS
+0.4%
Overseas Market Estimates
Source: CSO/Fáilte Ireland/NITB
Hotel Occupancy (%)January - April
55
39
53
37
2007 2008
Room Occupancy Bed OccupancyHotel Survey: January-April 2008
Hotel Room Occupancy (%)Analysis by Region
January - April
2007
2008
TOTAL 55 53Dublin 63 64East & Midlands
47 42
South East 51 50South West 57 50Shannon 52 49West 49 51North West 50 45
Hotel Survey: January-April 2008
Hotel Survey: January-April 2008
Hotel Room Occupancy (%)Analysis by Grade
January - April
40
5652 53 53
1* & 2* 3* 4* 5* NationalAverage
A new grading classification system was introduced in 2008 so direct comparisons with previous years are not available.
Hotel Survey: January-April 2008
Bednight Sales Analysis by Market
January – April
Britain16%
Northern I reland
4%
Republic of I reland
66%
Mainland Europe
6%
North America5%
Rest of World3%
% Variance08 vs 07
Britain -1
M. Europe -16
N. America -11
Rest of World +31
Overseas -4
Rep. of Ireland +10
N. Ireland -11
Total +5
Market Share (%)
Year to Date 2008 vs. 2007Overall Business
Tourism Barometer Survey – June 2008
Hotels 27% 53%19%
Guesthouses 17% 59%24%
Self Catering 13% 57%30%
Caravan & Camping 19% 52%29%
Up
DownSame
Hostels 26% 49%26%
Bed and Breakfast 67%24%8%
Year to Date 2008 vs. 2007Hotel Bednights
Tourism Barometer Survey – June 2008
Rep. of Ireland 37% 34%29%
Northern Ireland 13% 46%41%
Overseas 18% 60%22%
Up
DownSame
Overall 53%19%27%
Year to date 2008 vs. 2007Hotels – the Ireland Market
Tourism Barometer Survey – June 2008
Up
DownSame
Ireland 37% 34%29%
() No Reply
Special Events 24%19% 30% (27%)
Business/Corporate 29%23% 23% (25%)
Weekend Breaks 26% 36%16% (22%)
General Leisure 36%15% 23% (26%)
Mid-week Breaks 18% 38%20% (24%)
Year to date 2008 vs. 2007Hotels – Overseas Markets
Tourism Barometer Survey – June 2008
Up
DownSame
() No Reply
Great Britain
22% 40%36% (2%)
USA
62%9% 24% (5%)
Europe
33%17% 44% (6%)
France
8% 34%51% (7%)
Germany
33%11% 47% (9%)
Year to date 2008 vs. 2007Profitability
Tourism Barometer Survey – June 2008
Up
DownSame
Hotels 24% 59%17%
Guesthouses 14% 63%23%
Self Catering 9% 68%23%
Caravan & Camping 61%10% 29%
Bed and Breakfast 77%6% 17%
Hostels 60%29%11%
Year to date 2008 vs. 2007Hotel Yield
Tourism Barometer Survey – June 2008
Up
DownSame
24% 53%23%
Year to date 2008 vs. 2007Segments – Overseas Business
Tourism Barometer Survey – June 2008 * Caution: Small Base
Attractions 16% 40%44%
Up
DownSame
Coach Operators* 16% 58%26%
Car hire* 18% 36%45%
Retail 75%(--%) 25%
Year to date 2008 vs. 2007Activities – Overseas Business
Tourism Barometer Survey – June 2008 * Caution: Small Base
Up
DownSame
Angling 13% 65%22%
Cruising* 56%19%25%
Equestrian 25%45%30%
Golf 63%30%7%
Prospects for the Season 2008 vs. 2007
Accommodation – Overall Business
Tourism Barometer Survey – June 2008
Up
DownSame
Hotels 21% 49%30%
Guesthouses 26% 42%32%
Bed and Breakfast 10% 56%34%
Self Catering 16% 55%30%
Caravan & Camping 16% 39%45%
Hostels 29% 43% 29%
Prospects for the Season 2008 vs. 2007
Hotels Bednights
Tourism Barometer Survey – June 2008
Up
DownSame
Overall
21% 49%30%
N Ireland13% 40%46%
Rep of Ireland
32% 30%38%
Overseas
17% 27% 56%
Prospects for the Season 2008 vs. 2007Hotels – Overseas Markets
Tourism Barometer Survey – June 2008
Up
DownSame
() No Reply
Great Britain
21% 42%37% (--%)
USA
65%10% 23% (1%)
Europe
36%13% 50% (1%)
France
9% 37%52% (3%)
Germany
36%11% 50% (3%)
Prospects for the Season 2008 vs. 2007
Segments – Overseas Markets
Tourism Barometer Survey – June 2008 * Caution: Small Base
Car hire* 18% 45%36%
Attractions 31% 33%36%
Coach Operators* 32% 47%21%
Up
DownSame
Retail 71%25%4%
Prospects for the Season 2008 vs. 2007
Activities – Overseas Markets
Tourism Barometer Survey – June 2008 * Caution: Small Base
Cruising* 38%50% 13%
Equestrian 50% 25%25%
Angling 9% 61%30%
Golf 52%41%7%
Up
DownSame
Negative Factors Affecting BusinessHotels (%)
29
25
22
17
4
3
3
3
Downturn in Economy
Unfavourable Exchange Rates
Rising Input Costs
Local Competition
Air/Sea Access and Costs
Ireland Expensive
Decrease in Tourists/Bookings
Weather
Tourism Barometer Survey – June 2008
Issues of Concern for Hotels (%)
81
69
64
68
60
52
44
24
17
12
14
9
3
4
Energy Costs
Downturn in GlobalEconomy
Downturn in DomesticEconomy
Labour Costs
Unfavourable ExchangeRates
Rising Prices for goods& services
Local Authority/ServiceCharges
Any concern Most Concern
Tourism Barometer Survey – June 2008
Number of Staff Employed 2008 vs. 2007
Hotels
Tourism Barometer Survey – July 2008
Seasonal 44%47%9%
Full-time 32%60%8%
Part-time 36%54%10%
Up
DownSame