bit

noun \ˈbit\

BITS

1) the cutting edge of a tool.

2) bits - (plural) multiples of a unit of computer information equivalent to the result of a

choice between two values (as yes or no, true or false, on or off).

piece

noun \ˈpēs\

PIECES

1) a literary, journalistic, artistic, dramatic, or musical composition

2) pieces - (plural) part of a whole, into component parts.

These BITS of software, strategic thinking and experimental attitude are paired with PIECES of

hardware, resources of varying skill-sets to create and to surprise.

We do something.

Take action. Experiment. Fail. Experiment again.

A world in Bits & Pieces is always in motion. So are we.

Our main goal is to create something innovative and valuable.

Igor Ansoff Matrix

CORE

optimize advertising

If its never been done before is it working or not?

How do you control a live conversation with a sensitive brand/ambassador

SAG and AFTRA implications

Client Trust

Agency Cost

CORE

ADJACENT

optimize advertising

expand outside existing services/products

Who owns the Gloves

What if the technology changes

CORE

ADJACENT

TRANSFORMATIVE

optimize advertising

expand outside existing services/products

invent for markets that may not exist yet

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Ownership of Intellectual Property

Impact to the Client business

Do we get into the shark detection business?

CORE

ADJACENT

TRANSFORMATIVE

optimize advertising

expand outside existing services/products

invent for markets that may not exist yet

How we work

DECLASSIFIED

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3:00PM KICKED OFF PROJECT WITH ENTIRE team consisting of 5 People

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8:12Am AMAzOn confirms shipment of DJI Phantom 2 Quadcopter

DECLASSIFIED

6:53pm First Round of Creative Concepts sent for teams consideration

DECLASSIFIED

11:54Am PRESENT FINAL ROUND OF CREATIVE CONCEPTS AND RECIEVe APPROVAL

DECLASSIFIED

8:32Am DRONE ARRives at miami shipping center en route to los angeles

DECLASSIFIED

2:32pm drone test flight in colorado center park results in rewrites

DECLASSIFIED

2:36pm [redacted by human resources and state labour department]

DECLASSIFIED

3:36pm prototype of back-up creative direction prepared for test flight #2

DECLASSIFIED

3:36pm FINAL FLIGHT with the PROTOTYPE CREATIVE CONCEPT SHOT on locations

Be playful

Focus on interactions over process

Deliver a product not a document

Prioritize collaboration over hierarchy

Adapt to the real world