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PRESENTED BY:PRESENTED BY:

PRIYAPRIYA DEVANSHIDEVANSHI PRARTHANAPRARTHANA ALIYAALIYA MEENAMEENA KASHIRAMKASHIRAM SREEKANTSREEKANT

SANOBARSANOBAR RITIKARITIKA NILESHNILESH FRANCISFRANCIS

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EMAMIEMAMI

FAIR AND HANDSOMEFAIR AND HANDSOME

FAIRNESS CREAM FOR MENFAIRNESS CREAM FOR MEN

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INDUSTRY OVERVIEWINDUSTRY OVERVIEW

Fair and Handsome is commandingFair and Handsome is commandinga market share of over 30-40%.a market share of over 30-40%.

Other players in the market in this segment are:Other players in the market in this segment are:

FAIR AND LOVELY- MENZ ACTIVEFAIR AND LOVELY- MENZ ACTIVE NIVEA FOR MEN WHITENINGNIVEA FOR MEN WHITENING

FAIRONE- MANFAIRONE- MAN

LOREALLOREAL

http://sharikc.trustpass.alibaba.com/product/12201561/Fair_One_Man_Men_s_Fairness_cream/showimg.html

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SEGMENTATIONSEGMENTATION

URBAN MENURBAN MEN

AGE GROUP: 15 TO 35 YRS.AGE GROUP: 15 TO 35 YRS.

SEC B: 10 TO 25 THOUSAND-SEC B: 10 TO 25 THOUSAND-

MONTHLY INCOMEMONTHLY INCOME

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DIFFERENTIATIONDIFFERENTIATION

Emami in collaboration with Activor Corp, USA hascreated a unique fairness cream for men Fair AndHandsome Peptide complex patented in the USA"

. This wonder molecule peptide works on the collagenstructure of male skin and dramatically improves skintexture and enhance skin's natural tone and gives it abeautiful glow in just 4 weeks. It also gives a pleasantafter shave effect.

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POSITIONINGPOSITIONING

EMAMI FAIR AND HANDSOMEEMAMI FAIR AND HANDSOME

Be Fair Be HandsomeBe Fair Be Handsome

http://www.alibaba.com/catalog/11599319/Emami_FAIR_AND_HANDSOME_Fairness_Cream_For_Men/showimg.html

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MARKET MIX FORMULA:MARKET MIX FORMULA:

4 Ps:4 Ps:

ProductProductPricePrice

PlacePlacePromotionPromotion

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PRODUCTPRODUCTDouble Strength Peptide Complex: The wondermolecule patented in the USA effectively penetratestougher male epidermis to regulate melanin production.

Sunguard: Revolutionary double power sunguardscounter over exposure of male skin to sun and protect it

from harmful UV Rays.

Anti- Bacplus : Breakthrough anti-bacterial agents activelyprotect skin against pollution and dark shadows caused by dailyshave, nicks and cuts.

Stress Buster : Sensational nutra complex relieves stress andfatigue signs. Remove dead cells and rejuvenate skin.

Herbocool: A unique combination of refreshingly cool herbslike Vetiver, Mint, Liquorice, make skin fair and fresh with apleasant cooling sensation.

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PRODUCTPRODUCT

PACKAGINGPACKAGING: Simple Packaging .: Simple Packaging .

RATE OF USAGERATE OF USAGE: Twice a day in most cases.: Twice a day in most cases.

First timeFirst time. Before venturing out in the. Before venturing out in the

morning.morning.

Second timeSecond time after office hours meetingafter office hours meetingfriends in the evening and before sleeping.friends in the evening and before sleeping.

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PRICEPRICE

RAPID SKIMMING STRATEGYRAPID SKIMMING STRATEGY

MRP: 9ml = Rs.8MRP: 9ml = Rs.8

30ml = Rs.3330ml = Rs.33

60ml = Rs.6060ml = Rs.60

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PLACEPLACE

The product was launched in select centers inThe product was launched in select centers in

Andhra Pardesh and Tamil Nadu.Andhra Pardesh and Tamil Nadu.

The company markets its products through J.B.The company markets its products through J.B.

Marketing and Finance Ltd, a group outfit, through aMarketing and Finance Ltd, a group outfit, through a

nationwide network of 2,200 distributors and 1,200nationwide network of 2,200 distributors and 1,200

sub-distributors and 3,70,000 retail outlets making itsub-distributors and 3,70,000 retail outlets making it

available in metros and mini metros.available in metros and mini metros.

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PROMOTIONPROMOTION

The brand was launched with muchThe brand was launched with much

promotion across visual media.promotion across visual media.

Current Advertisements are doneCurrent Advertisements are donethrough:through:TELEVISIONTELEVISION

RADIORADIO

NEWS PAPERSNEWS PAPERS

MAGAZINESMAGAZINES