+ All Categories
Home > Business > Fair Trade3

Fair Trade3

Date post: 12-Jan-2015
Category:
Upload: deezee4
View: 2,602 times
Download: 3 times
Share this document with a friend
Description:
 
Popular Tags:
18
Fair Trade: A Case Study in Business Ethics Diane Zablotsky Toward a Global Ethic: A Dialogue with the World’s Religions (HR 5113) Ingrid Shafer, Ph.D.
Transcript
Page 1: Fair Trade3

Fair Trade: A Case Study in Business Ethics

Diane ZablotskyToward a Global Ethic:

A Dialogue with the World’s Religions (HR 5113)Ingrid Shafer, Ph.D.

Page 2: Fair Trade3

Economic activity is at the foundation of the development of civilization.

(Swidler, 1998, p. 1)

2

Page 3: Fair Trade3

What is Fair Trade?

“Fair Trade is a trading partnership, based on

dialogue, transparency and respect, that seeks greater

equity in international trade.” (Fairtrade Labelling Organization, 2009)

3

Page 4: Fair Trade3

4

Certification that goods are produced

according to standards for social, economic and environmental

development.

Coffee, tea, cocoa,

mangoes, bananas,

sugar, rice, vanilla, and

flowers.

And even soccer balls!

Page 5: Fair Trade3

Dialogue to determine fair pricing involves:• Producers• Workers• Mission-based companies• Conventional traders• Labeling initiatives (e.g., FLO,

Transfair)• Independent consultants

(Transfair, 2009)

5JJ Keki, Founder and Director of Peace Kawomera

Page 6: Fair Trade3

STAKEholders, not SHAREholders.

(Swidler, 1998, p. 14)

6

Page 7: Fair Trade3

“Dialogue creates a community-based

culture of cooperation and

shared leadership.”(Swidler, 1998, p. 21)

7

Page 8: Fair Trade3

Transparency in management, and transparency in commercial relations to include honest

advertising and marketing techniques.(WFTO, 2009)

8

Page 9: Fair Trade3

Democratic cooperativesSocial premium funds allocated by

local committees for:

• Business infrastructure• Training centers• Microfinance• Community stores• Access to clean water • Latrine construction• Education

(Smith, 2008, p. 64-65)

9

Page 10: Fair Trade3

RespectILO Convention 111 rejects:

“any distinction, exclusion, or preference made on the basis of race, colour, sex, religion, political opinion, national extraction or social origin, which has the effect of nullifying or impairing equality or treatment in employment or occupation.”

(Fairtrade Labelling Organizations International, 2009, p. 10)

10

Page 11: Fair Trade3

Fair Trade Coffee Imports to US: + 425% $ 44,000 in 1998$18,721,000 in 2007(Fairtrade, 2007, p. 1)

Premium Payments to Producer Organizations:+ 1,299%

$ 3,803 in 1998$4,941,530 in 2007(Fairtrade, 2007, p. 3)

11

Page 12: Fair Trade3

“Free Trade not Fair Trade”

• Lacking economic incentive to develop• Reaches too few

producers• The very poor do

not benefit(Sidwell, 2008)

12

Page 13: Fair Trade3

• Consumer choice• Structural considerations • Increased growth in Africa• Movement into areas such as

manufactured soccer balls• (Smith, 2008)

13

Page 14: Fair Trade3

“Delicious Peace”

Ugandan cooperative

Jewish, Christian & Muslim

750 Members

Prices 4x

(Delicious Peace, 2009)

14

Page 15: Fair Trade3

Corporate Involvement:Starbucks

100% of espresso coffee sold will be Fairtrade in the UK

CadburyAll Cadbury Dairy Milk will be Fairtrade

by end of summer 2009

15

Page 16: Fair Trade3

Summary

Fair Trade is:

• Consistent with Swidler’s vision• Just one tool in the fight against

poverty• Awareness is raised through efforts• Corporate involvement may increase

potential

16

Page 17: Fair Trade3

SourcesCadbury. (2009) Fairtrade. Retrieved 14 April 2009 from

http://www.cadbury.com/ourresponsibilities/ethicaltrading/Pages/fairtrade.aspxCastaldo, S., Perrini, F., Misani, N., & Tencati, A. (2009). The Missing Link Between Corporate Social Responsibility and

Consumer Trust: The Case of Fair Trade Products. JOURNAL OF BUSINESS ETHICS. 84 (1), 1-15.Delicious Peace. (2009). The Story. Retrieved 14 April 2008 from http://www.mirembekawomera.com/cooperativeDine, J. (2008). Democratization: The Contribution of Fair Trade and Ethical Trading Movements. INDIANA JOURNAL OF

GLOBAL LEGAL STUDIES. 15 (1), 177-212.Fairtrade Labelling Organizations International. (2006). About Fair Trade. Retrieved 14 April 2009 from

http://www.fairtrade.net/about_fairtrade.htmlFairtrade Labelling International. (12 Jan 2008). Generic Fairtrade Standards for Hired Labour. Retrieved 14 April 2009

from http://www.fairtrade.com/standards.htmlSidwell, M. (2008). Unfair Trade. London: Adam Smith Institute.Smith, A. (2008). A Response to the Adam Smith Report & A New Way to Think About Measuring the Content of the Fair

Trade Cup. Retrieved 14 April 2009 from http://www.brass.cf.ac.uk/uploads/TheFairTradeCupResponsetoAdamSmithD9_1.pdf

Starbucks. (2009). Starbucks and the Fairtrade Foundation. Retrieved 14 April 2009 from http://starbucks.co.uk/en-GB/_Social+Responsibility/Supporting+coffee+farmers+through+Fairtrade.htm

Swidler, L. (1998). The Intimate Intertwining of Business, Religion, and Dialogue. Retrieved 21 March 2009 from http://astro.temple.edu/~dialogue/swdbs_an.htm

Transfair USA. (2009). Alamanc: 2007. Retrieved 14 April 2009 from http://www.transfairusa.org/pdfs/2007FairTradeAlmanac.pdf

World Fair Trade Organization. (2009 Feb 09). 10 Standards of Fair Trade. Retrieved 14 April 2009 from http://www.wfto.com/index.php?option=com_content&task=view&id=2&Itemid=14

Wetzler, L. (2009). Delicious Peace Spreads to Poorest Villages. Retrieved 16 April 2009 from http://www.kulanu.org/abayudaya/delipeacespreads.php

17

Page 18: Fair Trade3

Image CreditsRawles, S. “Coffee Sorting.” Online image. Fairtrade Foundation. Retrieved 14 April 2009 from

http://www.fairtrade.org.uk/resources/photo_library/images.aspxRawles, S. “Moussa Keita, Cotton Farmer.” Online image. Fairtrade Foundation. Retrieved 14 April, 2009 from

http://www.fairtrade.org.uk/resources/photo_library/images.aspxAtkinson, S. 22 Feb 2008. “Fairtrade Healthy Eating Big and Small Brands.” Online image. Retrieved 14 April 2009 from

http://www.fairtrade.org.uk/resources/photo_library/images.aspxAtkinson, S. 22 Feb 2008. “Fairtrade Wine Group Shot.” Online image. Retrieved 14 April from

http://www.fairtrade.org.uk/resources/photo_library/images.aspxLyons, M. 22 Feb 2008. “Fairtrade Supermarket Consumer.” . Online image. Retrieved 14 April from

http://www.fairtrade.org.uk/resources/photo_library/images.aspxMoskowitz, Holly. 28 Dec 2008. “JJ Keki, Founder and Director of Peace Kawomera.” Online image. Peace Kawomera Cooperative / Coffee Photos. Retrieved

15 April 2009 from http://picasaweb.google.com/HollyMoskowitz/PeaceKawomeraCooperativeCoffeePhotos#5293787294486267762Fairtrade Labelling Organisations (FLO) International. “The Fairtrade Mark.” Fairtrade Foundation. Online image. Retrieved 14 April 2009 from

http://www.fairtrade.org.uk/resources/photo_library/the_fairtrade_mark.aspxTransfair, USA. “Ripe Sugar Cane Ready to be Cut.” Online image. Retrieved 14 April 2009 from

http://transfairusa.org/content/resources/image_gallery.php?s=sugarTransfair USA. 8 Aug 2006. “Women picking tea.” . Online image. Retrieved 14 April 2009 from

http://transfairusa.org/content/resources/image_gallery.php?s=teaViemos, K. “Hands and Tea.” . Online image. Retrieved 14 April 2009 from http://transfairusa.org/content/resources/image_gallery.php?s=teaRawles, S. “Cotton growing, India.” Online image. Retrieved 14 April from http://www.fairtrade.org.uk/resources/photo_library/images.aspxRawles, S. “Jennipher Wettaka coffee farmer Uganda.” Online image. Retrieved 14 April 2009 from

http://www.fairtrade.org.uk/resources/photo_library/images.aspxPayne, Jennee. “Picked Coffee beans ready to be washed and sorted”. Online image. Retrieved 14 April 2009 at

http://transfairusa.org/content/resources/image_gallery.php?s=coffee Transfair USA. “School girls at United Nilgiri tea garden.” Online image. Retrieved 14 April 2009 from

http://transfairusa.org/content/resources/image_gallery.php?s=teaMoskowitz, Holly. “Peace Kawomera. 28 Dec 2008. Peace Kawomera Cooperative / Coffee Photos. Online image. Retrieved 14 April 2009 from

http://picasaweb.google.com/HollyMoskowitz/PeaceKawomeraCooperativeCoffeePhotos#5293783194828699314Transfair USA. “Ripened Cocoa Pod”. Online image. Retrieved 14 April 2009 from http://transfairusa.org/content/resources/image_gallery.php?s=cocoaRawles, S. “Conrad Jamesbanana farmer Windwards “. Online image. Retrieved 14 April from

http://www.fairtrade.org.uk/includes/documents/cm_docs/2008/C/Conrad%20James%20portrait%20next%20to%20bananas,%20WINFA,%20St%20Lucia%20©Simon%20Rawles%202006.jpg

18


Recommended