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The sharp end.RATEcARD EFFEcTIVE SEPTEMBER 2011

Fairfax Digital NZ

stuff.o.nz

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FD CONNECT (CONSISTS OF THE FOLLOWING PRODUCTS)

Behavioural Targeting cPM Weekly Ad Impression Base Audiene Size BT Definitions

Business Readers $35 1,100,000 400,000A unique who visits stuff.co.nz business pages a minimum of 4 times per month

A unique who visits stuff.co.nz news pages a minimum of 4 times per month

A unique who visits stuff.co.nz motoring pages a minimum of once per month

A unique who visits stuff.co.nz travel pages a minimum of t wice per month

A unique who visits stuff.co.nz small business pages a minimum of once per month

A unique who visits stuff.co.nz sports pages a minimum of 4 times per month

News Enthusiasts $35 2,800,000 1,000,000

Automotive $35 1,289,000 250,000

Travel $35 900,000 330,000

Small Business Interest $35 99,000 18,000

Sports Enthusiasts $35 1,100,000 540,000

custom Behavioural Targets $35

Keyword Targeting cPM

Relevant Offers - Text & Logo $10

Display Ad Sizes - 300x250728x90/760x120/160x600/300x600

$40

Performane channel - cPc

NEWSLETTERS SUBSCRIBERS AD INSERTION PERIOD &DISTRIBUTION FREQUENCY 

SKYSCRAPER 468X60 BANNER ADVERTORIAL

cuisine 17,900 Fortnightly $1,000 NA $1,500

NZHG 18,700 Monthly $500 $500 $750

NZGardener 25,100 Weekly $500 $500 $750

Life & Leisure 9,600 Monthly $300 $300 $500

TV Guide 9,100 Weekly $300 $300 $500

Lifestyle Blok 700 Weekly $200 $200 $300

Autoar 700 Monthly $200 $200 $300

MASTHEADS300X250/728X90/760X120

 /160X600/300X600300X250- BELOW THE FOLD

 WEEKLY ADIMPRESSIONS

 WEEKLY REACH

Waikato Times $20 $15 580,750 32,000

Taranaki Daily News $20 $15 508,750 22,000

Manawatu Standard $20 $15 408,500 24,000

The Dominion Post $20 $15 1,740,000 90,000

Marlborough Express $20 $15 276,500 14,000

Nelson Mail $20 $15 428,250 21,000

The Press $20 $15 3,183,500 77,000

Timaru Herald $20 $15 225,500 12,000

The Southland Times $20 $15 513,750 24,000

Sunday News $20 $15 195,500 5,600

MASTHEADS WEEKLY RATE MONTHLY RATE WEEKLY ADIMPRESSIONS

 WEEKLY REACH

Aukland Now - News channel 20% SOV $440 $1,400 274,500 39,000

Aukland Now - Homepage 100% SOV $370 $1,190 274,500 39,000

Aukland Now - ROS 20% SOV $305 $980 274,500 39,000

Fairfax Digital is the preeminent produer of digital ontent in NZ,offering a variety of advertising solutions to meet lient’s needs.Publishing aross multiple digital platforms, Fairfax Digital reahesover 3.55 million New Zealanders

FD connetFD connet is an innovative portfolio offering three produts fousedon onneting your lients advertising message to the most targetedaudiene in a relevant & effiient manner

BehaviOural TargeTing

TARGETED Reah the most valuable audiene

BT is new produt that intuitively traks onsumer ationsaross our network, to predit future onsumer behaviour soyou an display the most relevant advertising message to6 identified behaviour based audienes

For example, through BT you an reah motoring enthusiastswithin an environment beyond just motoring ontent. This isdone through FFX sophistiated tehnology whih allows youto reah your motoring audiene as they navigate throughoutFFX setions & sites

COnTexTual TargeTing

RELEVANT Reah your audiene with an engaging,relevant message

FD connet has the ability to target nihe terms andkeywords relating to a lient’s brands and ampaigns. This

in-turn allows an advertisers ampaign to ahieve a muhhigher level of audiene engagement and relevany of adreative to the artile, whih is more likely to result in ahigher response rate

PerfOrmanCe Channel

EFFIcIENT To deliver better, ost effiient results

cost-Per-clik ampaigns are a very ost effetive wayto reah your audiene. With the advertiser only payingwhen a user liks on their ad, it ensures effiient use of marketing budgets

cPc ampaigns are served aross all FFX sites toensure suffiient inventory is served to deliver onforeasted liks

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STUFF.CO.NZ CHANNELS - ALL DISPLAY AD SIZES300X250/728X90/760X120/ 160X600/300X600

300X250- BELOW THE FOLD

 WEEKLY ADIMPRESSIONS

 WEEKLY REACH

Homepage $25 $24 5,797,000 789,000

Business $40 $36 1,165,000 266,000

Travel $45 $40 203,000 93,000

Tehnology $35 $34 299,000 127,000

Weather $24 $19 101,000 36,000

Entertainment $30 $24 1,508,000 287,000

Lifestyle $30 $24 836,000 202,000

News $25 $20 4,340,000 738,000

Sport $20 $16 2,163,000 299,000

Blogs $10 - 16,000 -

Run-of-Stuff.o.nz $15 $12 10,000,000 1,109,000

STUFF ON MOBILE SITE (M.STUFF.CO.NZ)BANNER(TOP & BOTTOM)

 WEEKLY ADIMPRESSIONS

 WEEKLY REACH

Homepage $23 1,175,000 78,000

Full Home Page Weekly Buyout (Top & Bottom Banner) $20,000 1,175,000 78,000

Business $35 150,000 14,000

Travel $30 31,000 4,000Tehnology $35 105,750 13,000

Entertainment $25 201,500 23,000

Lifestyle $25 25,750 9,000

News $20 646,500 79,000

Sport $15 376,000 22,000

Run-of-m.Stuff (exl. Homepage) $12 1,632,500 196,000

Sponsorship Opportunities (available aross all mobile platforms) POA

STUFF ON MOBILE APPS (IPHONE & ANDROID)BANNER(TOP & BOTTOM)

 WEEKLY ADIMPRESSIONS

 WEEKLY  APP USERS

DOWNLOADS

Homepage $23 cPM 51,293 40,000 iPhone: 84,619

Full Home Page Weekly Buyout aross both platforms (Top & Bottom Banner) $1,000 P/Wk 51,293 40,000 Android: 16,032

Run-of-Stuff Apps aross both platforms (exl. Homepage) $15 cPM 46,970 40,000

Run-of-Site-Apps aross both platforms (exl. Homepage) - Full Page $30 cPM

Sponsorship Opportunities (avai lable aross all mobi le platforms) POA

STUFF ON TABLETS (IPAD) TILE WEEKLY  AD IMPRESSIONS

 WEEKLY  APP USERS

DOWNLOADS

Run-of-iPad (Banner + Full Page) $20 207,900 9,300 iPad: 29,778

Sponsorship Opportunities (avai lable aross all tablet platforms) POA

HOME PAGE FIXED PRICEDAILY RATE

DAILY ADIMPRESSIONS

DAILY REACH

One Day Buyout (all impressions - above fold) $12,000 1,242,000 233,000

One Day Buyout (all impressions - below fold) $5,000 1,242,000 233,000

Full Home Page One Day Buyout $15,000 2,484,000 233,000

 VIDEO CPM WEEKLY ADIMPRESSIONS

Pre-Rolls & companion Banners $60 300,000

NEWSLETTERS SUBSCRIBERS AD INSERTIONPERIOD 468X60/160X600 ADVERTORIAL FREQUENCY OF DISTRIBUTION

Business Day 4,606 Per Week $500 $800 Daily or Weekly - subsribers hoie

Headlines 13,471 Per Week $700 $1,000 Daily - Monday-Friday

SPONSORED CONTENT

Advertiser providing ontent to stuff.o.nz First Month - $15k: set up $4k , supporting media $11k

Supporting media links to advertisers sponsored ontent page Ongoing months - $7,000: maintenane $1,500, supporting media $5,500

customisable pakages are available to suit lients needs POA

* Double clik for Publishers July 2011, Omniture Sitecatalyst June-July11, Nielsen Online Mobile Market Intelligene July11, Nielsen Online Market Intelligene Domesti Jul11 P.T.O.

NZ’s largest news site whih onnets with 3.3 million uniquereaders and delivers over 110 million page impressions permonth. It offers premium news ontent aross multiplevertile hannels: General news, business, tehnology, sport,entertainment, life & style, travelling & blogs

m.sTuff.CO.nz

M.stuff.o.nz (NZ’s #1 mobile site) reahes 640,000 monthlyvisitors & delivers 5.5 million monthly page views

sTuff.CO.nz aPPs

Our platform also has multiple tablet/mobile offerings inthe market plae, These reate the ability for our readers toonnet with stuff.o.nz on the go

videO On sTuff.CO.nz

Stuff.o.nz delivers over 1+ million video streams per monthaross a variety of different ontent. Our video offeringprovides your lients the perfet platform to run their TVc’sonline for signifiant inremental reah

sPOnsOred COnTenT

FFX an reate an advertorial styled page homed within astuff.o.nz sub-setion and inlude advertiser ontent withinthis environment

This is a great option for an advertiser who wants to offermore information than just a standard advertising messageand wants longer engagement with their audiene

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TEXT FORMATS WEEKLY 

RATE

 WEEKLY AD

IMPRESSIONS

Top Strip $6,000 17,000,000

Special Offers $7,000 17,000,000

Sponsored Links $4,500 17,000,000

RICH MEDIA LOADING FORMATSLOADING %

 ACROSS ALL PAGES

Video Ads 10%

Gutter/Side Bars 20%

Push Down Big Banner 15%Standard Expandable Ad 15%

Super Expandable Ad 20%

Full Page Expandable Ad 25%

Page Take Over 30%

Sushi Train 25%

contat Details

Agenies please ontat your Fairfax Media consultant

Aukland (09) 970 4000 or Wellington (04) 474 0487

Diret lients please email advertising@fairfaxdigital.o.nz