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Insights for profi table shipping
2011 media information
www.fairplay.co.uk
Insights for profi table shipping
Built on a heritage of editorial excellence, Fairplay delivers
content tailored for its core audience of ship owners,
managers, operators and charterers. However, this is also
highly relevant for brokers, fi nanciers, insurers and others
in the industry taking the decisions which drive global
shipping. For more than 125 years Fairplay has:
• Been one of the best recognised magazines in
global shipping.
• Produced the content that ship owners and
operators need.
• Guaranteed editorial balance, integrity and opinion,
second-to-none.
• Achieved some of the highest levels of subscriber
loyalty in publishing.
• Delivered advertisers with the results to drive their
businesses forward.
• Consistently attracted the largest share of advertising
in global general maritime media.
These are foundations on which Fairplay magazine
continues to build.
Fairplay is not just about ships, it’s about shipping...
www.fairplay.co.uk
TestimonialsFairplay offers great insights into the ever-changing
shipping industry. It regularly includes interesting
news & facts about shipbuilding, trade, various
shipping segments and other essential areas of
maritime activity. Fairplay is an informative blend
of news & stories, which is appreciated by many
decision makers in our company.
Simon Maher
Marketing Executive
Northrop Grumman Sperry Marine
I read Fairplay for up-to-date market orientated
information. I like to know what is happening in the
main wet and dry markets and fi nd Fairplay a great
source of information. It is also a good source of
current opinion and ideas.
Keep up the good work.
David Bull
Research Manager
Braemar Seascope
Fairplay is the number one shipping magazine for all those
involved in the shipping industry and related sectors.
Instead of reporting solely on vessel activity, each element
of the Fairplay subscription provides members with a
complete insight into the market.
The editors speak with the decision makers, regulators
and key players who make changes within the maritime
world, supplying readers with knowledge and forecasts on
existing and forthcoming shipping developments.
Fairplay is not just a magazine, it’s a complete
multi-platform resource:
• Daily Shipping News email
• Fairplay 24 online
• Weekly magazine
• Weekly news round-up email
• Newbuildings online
• Solutions monthly magazine
• News and digital magazine archive
Every day, Fairplay provides invaluable perspective, news,
data and insight for decision makers and infl uencers
throughout global shipping.
Through Fairplay, this global audience will see the
challenges early, position themselves quickly and run their
businesses profi tably.
Nothing mystical, nothing magical – just the very best
analysis and insight, based on the best data and
information available.
Markets – Markets drive the shipping industry, providing
the context within which it is profi table or miserable.
Fairplay is inherently forward looking, with key shipping
and industry indices and analysis focused on future
potential, not past constraints.
Trade & Commerce – A natural progression from
the Markets pages, this section links the planning of
companies to the anticipated movements of the markets.
Regulation – Shipping is heavily regulated at all levels
and this section offers cogent summaries and clear analysis
of the impact of regulations. This helps to guide effective
compliance, which can make the difference between
market leaders and followers.
Technology – Ships are valuable assets, built around
complex technology and Fairplay’s sister publication,
Solutions, provides peerless in-depth coverage of marine
technology. Fairplay doesn’t focus on how a technology
works, but on the cost/benefi ts and implications of
implementation.
Logistics & Supply Chain – Through this section,
Fairplay’s coverage is extended from the traditional port-
to-port coverage of shipping to door-to-door movement
of cargoes, including port operations, road and rail
connections and supply chain considerations, as they
relate to shipping operators.
Decision Makers – Here we get much closer to the
individuals that make shipping happen; revealing what
they are thinking and doing, through interviews, profi les
and our Movers & Shakers page.
Every week, Fairplay contains regular industry leading
profi les and interviews with key fi gures, with past profi les
including: Koichi Muto, President Mitsui OSK Lines; Oh
Kong-Gyun, Head of Korean Register and former Head
of IACS; Axel Spanholtz, Head of German shipowner
Reederei Buss; Michael Hassing, President of Ports
America.
Editorial Position
www.fairplay.co.uk
TestimonialsFairplay is an informative leading publication in today’s
shipping world, providing good concise information
on all aspects of the industry. The magazine covers
interesting stories, markets, trade, commerce,
regulations and logistics in a professional easy written
manner and then provides added spice in the form
of letters and reviews from its readers. All in all a well
balanced industry magazine.
Robert Buckham
Gulf Energy Maritime PJSC
Fairplay Shipping Weekly provides an excellent
benchmark source that helps us keep our fi ngers on
the pulse of the market with news, reports, analysis
and commentary on all facets of the international
shipping industry.
Frank Soccoli
Director of Strategic Planning and Marketing,
Northrop Grumman Sperry Marine
Powerhouse – This section provides extended coverage
around critical locations and topics. From fi nance in New
York, to ship management in Cyprus and economic
strategy in Japan, Fairplay’s international journalists,
combined with IHS expertise provide unmatched market
intelligence and insight.
Lookout – Lookout is a perfect fi t within Fairplay,
providing highly respected, forward looking opinion
around key industry issues.
Story of the Week – The issue of the moment, which
has greatest relevance for the global shipping community,
through the eyes of Fairplay’s leading journalists and
analysts. Far more than just ‘big news stories’, these
pieces are a ‘must read’ for our core readership – forward
looking, compelling content detailing the most signifi cant
opportunities or challenges facing the industry.
Audience
Fairplay is designed to meet the forward looking
information needs of the ship owners, managers,
operators and charterers and other senior decision-
makers steering the course of global shipping.
Traditional print blends with digital delivery to ensure
access to the best content wherever and whenever
subscribers require it – 24 hours a day, 7 days a
week, 365 days a year.
The Fairplay brand enjoys substantial recognition around
the maritime world and is the result of a publication that
has met the needs of demanding readers for over 125
years.
Fairplay magazine has a fully audited global circulation
of 3,444 spread across 109 countries (ABC audited,
net annual average, January to December 2009). While
Europe remains the largest slice of the total circulation,
alongside the Americas, Fairplay’s audience refl ects
the continued growth and infl uence of Asian shipping
powerhouse nations.
www.fairplay.co.uk – attracting over 50,000 unique
visitors every month, the site is continually updated, with
news coverage posted from around the globe, alongside
all content from the magazine, and the latest markets data.
Fairplay 24 Shipping News Email – A daily digest
of news stories with the most immediate relevance,
delivered to all paid-subscribers. More than 60% of
recipients link through to the Fairplay website on receipt,
where they can also benefi t from a wider selection of
stories – ensuring a perfect environment for advertising.
Fairplay Weekly News Review and Outlook –
Distributed every Wednesday, our weekly alert provides
a catch up service for all subscribers and a review of
the week’s big stories for more than 4,000 registered
recipients (in addition to the paid-subscribers).
Subscribers also get advanced notice of the content
arriving in the following day’s issue and a link through to
their PDF edition, for anyone unable to reach their hard-
copy magazine.
www.fairplay.co.uk
Digital audience
The Fairplay 24 website www.fairplay.co.uk attracts
around 50,000 unique visitors every month
Fairplay 24 Shipping News Email
Daily alerts are delivered to over 3,000
subscribers
Weekly News Review and Outlook
This offers extended reach to over 3,000 subscribers
and a further 4,000 registered recipients.
32%Owners
Managers/Operators/Charterers
Marine Equipment
Ship Builders & Repairers
Brokers
Finance Insurance & Lawyers
Consultants
Government & Maritime Institutions
Other
21%
9%
12%
6%
7%
5%
5%
3%
AUDIENCE BY BUSINESS TYPE
AUDIENCE BY REGION
Marketing Solutions
Fairplay provides a wide range of effective marketing
vehicles that can be tailored to the specifi c
communication needs of your company.
Whether through targeted print based advertising,
the extended reach of digital platforms or entirely
bespoke marketing opportunities, Fairplay helps
advertisers to communicate their message to their
target audience with minimum wastage.
Display Advertising
Display advertising in the highly targeted environment of
Fairplay offers powerful marketing opportunities and great
brand exposure.
Advertising within Fairplay ensures your message will be
seen around the world, by key decision-makers looking
for business critical information and is an ideal medium for
product launches and corporate branding.
Premium Positions
For increased standout, cover positions provide massive
impact. Availability of cover positions is very limited and
advance booking is strongly advised.
Premium positions are also available, facing the lead
page of Fairplay’s editorial sections or within the content,
ensuring a highly relevant environment for your message.
Inserts
From basic fl yers to corporate brochures and high impact
creatives – including bellybands and tip-ons – inserts offer
a cost effective and highly targeted route to market for
your brand, products and services.
Website
The interactive environment www.fairplay.co.uk provides a
highly engaged audience of key decision-makers actively
seeking business information – an ideal opportunity to
build brand awareness or to deliver concise messaging
and encourage response to your own website or sales
contacts.
www.fairplay.co.uk
Email Alerts
The ideal opportunity to deliver a targeted message
straight to the reader’s desktop, while encouraging click-
throughs to the advertiser’s site. Fairplay currently offers
daily and weekly alert options.
Tailored Marketing Solutions
Fairplay offers many bespoke opportunities that can be
tailored to your individual requirements. We can custom
build print and digital advertising campaigns, integrating
creative deliveries and premium positions that offer
optimum visibility.
Fairplay can also offer bespoke supplements, primary
research (from sentiment surveys to more complex
research projects), media training and an extensive range
of data analysis and maritime consultancy services.
TestimonialsThe magazine - and daily news fl ash cover all
aspects of the shipping industry, addressing issues
affecting the industry as a whole. As chemical
tanker owners operating in a niche market, we
fi nd the magazine helps to broaden our view of
developments in other sectors.
Ronald Soffree
Business Director, Stolt-Nielsen Tankers BV
I am a maritime professional, specialising in training
and consultancy, and I constantly require up-to-
date information on the maritime sector in order
to maintain my knowledge requirements. For this
reason, I read the Fairplay magazine and online news
reports as frequently as possible. It maintains the
cutting edge in maritime information, and keeps the
industry informed of all events as they happen.
I would therefore recommend Fairplay to anybody
concerned with maritime matters.
Mark Rowbotham FCILT
Co-Chair, Ports & Maritime Forum, CILT (UK)
2011 Editorial Programme
• Powerhouse Features • Themed Issues • Sector Focus
Issue Feature Status Event Location
Jan-06 Annual preview •
Jan-13 Turkey/SMM • SMM Istanbul Istanbul
Jan-20 Ship Registries •
Jan-27 Piracy & Security •
Feb-03 Mediterranean •
Feb-10 Project cargo • Heavy Cargo exhibition Macao
Feb-17 Marine insurance •
Feb-24 Vietnam • Maritime Vietnam Ho Chi Minh
Mar-03 LNG/Gastech • Gastech Amsterdam
Mar-10 New York/CMA • CMA Stamford
Mar-17 UK Shipping • Multimodal Birmingham
Mar-24 Brazil/Intermodal • Intermodal South America Sao Paulo
Mar-31 Singapore • Singapore Maritime Week Singapore
Apr-07 Maritime software •
Apr-14 Russia • TransRussia Moscow
Apr-21 Dubai •
Apr-28 Breakbulk/project • Breakbulk Antwerp
May-05 Japan • Imabari Shikoku
May-12 Norway /Norshipping • Nor-Shipping Oslo
May-19 Steel industries • World Steel conference Rome
May-26 India • Southern Asia 2011 Chennai
Jun-02 Ship fi nance • Marine Money week New York
Jun-09 Greece •
Jun-16 Classifi cation •
Jun-23 Germany • Transport logistic Munich
Jun-30 Panama •
Jul-07 Asia shipbuilding & repair •
Jul-14 EMEA shipbuilding & repair •
Jul-21 Americas shipbuilding & repair •
Jul-28 Ship conversion •
Aug-04 Shanghai •
Aug-11 Wind energy •
Aug-18 Fuel management •
Aug-25 Offshore • Offshore Europe Aberdeen
Sep-01 Green ports • GreenPort Congress Hamburg
Sep-08 ECDIS •
Sep-15 Ship management • Maritime Cyprus Limassol
Sep-22 Caribbean • CSA annual meeting Barbados
Sep-29 Ballast Water •
Oct-06 Training & Education •
Oct-13 S Korea • Kormarine Busan
Oct-20 Latin America •
Oct-27 Netherlands/Europort • Europort Rotterdam
Nov-03 Ship agency & supply •
Nov-10 China/Marintech • Marintech Shanghai
Nov-17 North America •
Nov-24 London •
Dec-01 Towage & Salvage •
Dec-08 Navigation & Bridge •
Dec-15 Renewable Energy •
Dec-22 Critical law decisions •
2011 Magazine advertising rates
Advertising Unit Frequency 1x 6x 12x 25x 51x Double Page Spread Sterling 5,651 5,171 4,933 4,419 3,391 (275 x 420mm trim size) Euro 7,182 6,572 6,270 5,616 4,309 (281 x 426mm with bleed) Dollar 11,435 10,463 9,982 8,942 6,861 Full Page Sterling 3,140 2,873 2,741 2,455 1,884 (275 x 210mm trim size) Euro 3,990 3,651 3,483 3,120 2,394 (281 x 216mm with bleed) Dollar 6,353 5,813 5,546 4,968 3,812 Half Page Island Sterling 2,590 2,370 2,261 2,025 1,554 (178 x 123mm) Euro 3,292 3,012 2,874 2,574 1,975 Dollar 5,241 4,795 4,575 4,098 3,144 Half Page Sterling 2,072 1,896 1,809 1,620 1,243 (122 x 190mm horizontal) Euro 2,633 2,410 2,299 2,059 1,580 (250 x 93mm vertical) Dollar 4,193 3,836 3,660 3,279 2,516 Quarter Page Sterling 1,368 1,251 1,194 1,069 821 (60 x 190mm horizontal) Euro 1,738 1,590 1,517 1,359 1,043 (122 x 93mm vertical) Dollar 2,767 2,532 2,416 2,164 1,660 Eighth Page Sterling 903 826 788 706 542 (30 x 190mm horizontal) Euro 1,147 1,050 1,001 897 688 Dollar 1,826 1,671 1,594 1,428 1,096 All rates shown above are for full colour advertising. Mono advertising is available at a 15% discount.
Positional Premiums Inside Front Cover Plus 20% (available only for full page advertising) Outside Back Cover Plus 20% (available only for full page advertising) Inside Back Cover Plus 15% (available only for full page advertising) Guaranteed fi rst position in: Specifi ed Content Section Plus 15% First quarter of publication Plus 10% First half of publication Plus 5%
2011 Web advertising rates Per Week Per Month www.fairplay.co.uk Sterling Euro Dollar Sterling Euro Dollar
Leaderboard Banner 728 x 90 pixels 769 977 1,556 2,677 3,402 5,415 Box 250 x 250 pixels 678 862 1,371 2,362 3,001 4,778 Fairplay Daily News Email
Banner 468 x 60 pixels (top of page) 1,837 2,335 3,717 — — — Rectangle 240 x 400 pixels (right side of page) 1,627 2,067 3,291 — — — Banner 468 x 60 pixels (under main news story) 1,627 2,067 3,291 — — —
www.wsdonline.com
Leaderboard Banner 728 x 90 pixels (sitewide) — — — 1,260 1,601 2,548 Leaderboard Banner 728 x 90 pixels (industry specifi c) — — — 840 1,066 1,698
AIS Live
Home page of global site 468 x 60 pixels — — — 1,676 2,090 3,391 Regional banner advert 468 x 60 pixels — — — 1,030 1,308 2,083 Local banner advert 468 x 60 pixels — — — 701 890 1,418
Advertising Sales Manager
Ian Parker
Direct Telephone: +44 (0)20 8676 2212
Mobile Telephone: +44 (0)7967 967 502
Email: [email protected]
Editor
Richard Clayton
Direct Telephone: +44 (0)20 8676 2233
Email: [email protected]
Senior Production Assistant
Sarah Treacy
Direct Telephone: +44 (0)20 8676 2249
Email: [email protected]
Europe, Middle East and Africa
IHS Fairplay
Sentinel House
163 Brighton Road
Coulsdon, Surrey CR5 2YH
United Kingdom
Tel: +44 (0)20 8700 3700
Fax: +44 (0)20 8763 1066
Email: [email protected]
Asia
IHS Fairplay
78 Shenton Way
#12-01
Singapore 079120
Tel: +65 6576 5300
Fax: +65 6423 0102
Email: [email protected]
North/Central/South America
IHS Fairplay
6175 NW 153rd Street
Suite 402
Miami Lakes, Florida 33014
United States
Tel: +1 305 718 9929
Fax: +1 305 718 9663
Email: [email protected]
Regional Representatives
Japan
Shinano Co Ltd
Akasaka Kyowa Bldg, 2nd Floor
1-6-14 Akasaka
Minato-ku
Tokyo 107 0052
Japan
Tel: +81 3 3589 4667
Fax: +81 3 3505 5628
E-mail: [email protected]
Korea
Mr C H Park
Far East Marketing Inc
Room 103-1011, Brown Stone
1330 Baekseok-dong, Ilsan-ku
Goyang-si
Gyunggi-do 410-360
Korea
Tel: +82 (2 ) 730 1234
Fax: +82 (2) 732 8899
E-mail: [email protected]
Contacts
www.fairplay.co.uk
About usIn June 2009, IHS acquired Lloyd’s Register - Fairplay. This created a powerful combination and unparalleled capability
to deliver critical information and insight. To refl ect the full breadth of these combined capabilities, we have changed our
name to IHS Fairplay. As part of IHS, you can be assured that IHS Fairplay is better positioned than ever to be the
leading source for maritime information and insight.
IHS Fairplay holds the largest maritime database in the world, evolved from the Lloyd’s Register of Ships books, which
have been continuously published since 1764.
With IHS Fairplay you can track real-time ship positions; identify every propelled seagoing merchant ship of 100 GT
and above; contact 145,000 ship owners, operators and managers; plan a port call with ease; and receive insights for
profi table, effi cient and safe shipping.
For more information please visit www.ihsfairplay.com