FAIRTRADE MATTERSANDY POWELLASSOCIATE CREATIVE DIRECTOR, GOOD

WHO ARE WE TALKING TO?

HOW LONG DO THEY HAVE?

WHEN’S THE MOMENT?

HOW DOES IT INTEGRATE?

WHAT MAKES IT ENGAGING?

NOW FOR THE FUN/FRIGHTENING BIT**DELETE AS APPLICABLE

CHOOSE CAREFULLY

PREPARATION IS WHAT YOU NEED

SHOOT, SHOOT, SHOOT

EDIT, EDIT, EDIT

BE PREPARED FOR THE UNEXPECTED

FIRST THE FILM, THEN QUESTIONS