Volume XIII, Issue 2 Fall 2006

Waikiki Health Center hadunprecedented help pro-moting its Back-to-School

Campaign this year. UHA—in addi-tion to its $5,000 co-sponsorship gift—donated TV airtime to encouragecommunity participation.

“We enjoyed shining the spotlighton Waikiki Health Center,” said Dr.Max Botticelli, CEO and chairman ofthe health insurance provider. The TVspot featured Dr. Botticelli and BobIngersoll of Longs Drugs. “More of usliving in Hawaii should be aware ofwhat a great job you folks are doing.”

The Center’s annual drive, duringwhich charity canisters are placed atretailers’ check-out counters, raisesfunds to provide medical care to chil-dren from low-income and homeless

families.For UHA, the TV spot was just the

company’s latest way of supporting theWaikiki Health Center.

Last year, UHA gave the Center’sYouth Outreach Project (YO) a badlyneeded new refrigerator—and enough

food to fill it. A second refrigeratorfollowed—for the Ohua Avenue clinic.UHA employees conducted a “Scav-enger Hunt for YO,” rounding upclothes, canned food, and other “WishList” items, and also donated $2,250

The Newsletter of the WAIKIKI HEALTH CENTER

UHA & Longs Drug Stores help Hawaii’s keiki

Continued on page 2

WAIKIKI HEALTH CENTER

Regularly over the past two months,the phone calls would begin,“This is Longs Drugs; your

canisters are filling up—please bringreplacements.”

In addition to its $5,000 co-sponsor-ship gift to the Center’s Back-to-SchoolCampaign, Longs Drugs displayed 358fundraising canisters, not includingreplacements, at check-out countersat its 31 Hawaii locations.

“We are very excited to supportWaikiki Health Center in their effortsto immunize school-age children andprovide other medical care,” said BobIngersoll, Group Vice President, Hawaiifor Longs Drugs

To get the message out, Longs Drugsdedicated a portion of its Sunday adsto the fundraiser, donated airtime toshow the TV spot produced by UHA,and played the spot on plasma screensin pharmacy areas of Longs Drug Stores.

“We’re proud to be part of this worth-

while cause, and we applaud the com-munity for its support,” Ingersoll added.

Longs Drugs opened its first Hawaiistore, the ninth in the chain, in 1954,and now has more than 500 stores onthe West Coast and in Hawaii. Sincethen, Longs Drugs has worked to pro-mote health and wellness in the com-munities where its stores are located.

In 2005 alone, Longs Drugs raisedmore than $1 million for charities,and contributed another $500,000 tocommunity programs in the areas ofhealth, education and children.

Dr. Max Botticelli,CEO and chairman of UHA Bob Ingersoll, Longs Drugs’

Group Vice President, Hawaii

2 PEOPLECARE is published quarterly by the Waikiki Health Center, 277 Ohua Ave., Honolulu, HI 96815

It takes more than crayons and glue sticks to get back to school!The Center’s canister drive helps provide immunizations and physical exams needed for school, and general medical care,to children from low-income and homeless families. We’d like to thank all those who participated in this year’s campaign.

Volunteers who made it happen!

Volunteer support is key to the success of theCenter’s Back-to-School Campaign each year. Ourspecial thanks to: Rhodora Pagay and Dora Sakata;seniors from Moili`ili Community Center; sailorsfrom the Naval Submarine Training Center; membersof Kiwanis Club of Honolulu and Central Y Men’sClub; employees of Bank of Hawaii –Kapahulu; andDevelopment Dept. volunteers Nancy Dudoit, AliceArakaki and Ga Bi Cho.

Safeway: a continuing partnership

The Safeway Foundation, lastyear’s Back-to-School Campaignsponsor, has generously shown

ongoing support for the Center’s pro-grams and services.

Two years in a row, the Foundationgranted $10,000 toward the Center’sbreast health services, increasing ac-cess to these services for uninsuredand indigent female patients. Mostrecently, the Foundation awarded a$5,000 grant to the Youth OutreachProject (YO), which provides medicaland social services to runaways andother homeless youth.

“Ever since the founding of Safe-way, it’s been important to us to giveback to the communities where ouremployees and customers live andwork,” said Jennifer Webber, Director

of Public Affairs for the NorthernCalifornia Division of Safeway, Inc.,which includes Hawaii.

Safeway, which has supported theBack-to-School Campaign since itbegan more than a decade ago, placedthe Center’s charity canisters in itsOahu stores again this year.

Safeway has 1,772 locations in theUnited States and Canada, including18 stores in Hawaii. A 19th Hawaiistore, to be built in Kapahulu, is ten-tatively scheduled to be completed inthe Fall of 2007.

Webber added, “Safeway is a For-tune 50 company; but it’s also people’sneighborhood grocery store. And giv-ing back to the community has alwaysbeen a part of what Safeway is.”

Retailers—large and small—annually support Waikiki HealthCenter’s Back-to-School canistercampaign to help provide medi-cal care to needy keiki. The fol-lowing are this year’s participants.Show your appreciation by visit-ing their stores:

Advance Til Payday

Aloha Sushi - Discovery Bay

Arby’s

Ben Franklin Crafts

Cinnabon

Dairy Queen/Orange Julius

Dave’s Ice Cream

Domino’s Pizza

Flowers & Sunshine

GBC Store

Grace’s Inn

Haleiwa Pharmacy

Haleiwa Supermarket-IGA

Hawaii Kai Barber & Styling

Hawaii National Bank

Hilo Hattie – Nimitz Hwy Store

Io’ Grindz

Ilikai General Store

Kazi Foods’ KFC & Burger King

L&L Drive Inn - Sand Island

Loco Moco Drive Inn #5

Longs Drug Stores

Mail Boxes Etc. - Kapahulu

Mark’s Hallmark

Marsha Nadalin Salon

Matsumoto Shave Ice

Mocha Java Café

Outrigger Shops

Pets Plus

Rent-A-Center

Ryan’s Sportsworld Inc

Safeway Supermarkets

The Liquor Collection

Tsunami Surfwear

Yummy Korean BBQ

in cash gifts. This year, Dr. Botticellistepped up his involvement in sup-porting the Center by joining its Boardof Directors.

UHA emphasizes wellness and pre-ventive services in the medical plansit offers employers. The company wasfounded in 1996 by physician faculty

members of the University of Hawaii’sJohn A. Burns School of Medicine, in-cluding Dr. Botticelli, who is Profes-sor Emeritus of the medical school. Hepreviously was Director of the Queen’sMedical Center’s Queen Emma Clinic,and was in private practice from 1963to 1985.

UHA Continued from page 1

Fall 2006 The Newsletter of the Waikiki Health Center · PEOPLECARE 3

While most of our patientsturn to the Center in greatneed, even desperation,

not all do. Cecil Guy Marshall was oneperson who could have gone anywherefor medical care, but chose to come toour Ohua Avenue clinic because heliked the friendly, personal attentionhe received.

To thank the Center, and leave alegacy of charitable giving, Marshallestablished a fund in his name at theHawaii Community Foundation. Wai-kiki Health Center and a handful ofother charities and institutions willbenefit from Marshall’s exceptionalgenerosity.

In his 92 years, Marshall had manycareers. He served with the CoastGuard and was a special agent for theIRS. But, perhaps, he is best remem-bered locally for being instrumental inhelping to build the Outrigger hotels,

working closely with Outrigger foun-ders, Roy and Estelle Kelley.

Guy Marshall’s contribution todeveloping the Outrigger hotels was tofind potential projects, says Dr. ChuckKelley, founder Roy’s grandson. “Hewould search Waikiki for parcels ofland that could be redeveloped, talkto the landowner, get the permits,and put together a deal where a hotelcould be developed.”

Marshall and his wife, Hilda, “werelike family to us,” Dr. Kelley says,“always invited to Christmas andThanksgiving dinners.” He adds, “Ireally enjoyed being around Guy. Hewas highly intelligent. He alwaysjumped straight to the most impor-tant point of any conversation.”

Born in Tasmania, Marshall firstcame to Hawaii in the early 30s. Hestudied auditing at the University ofHawaii, and continued his educationon the mainland. He returned to Hono-lulu in 1952 to serve as Chief of theIntelligence Division of the IRS.

As he grew older, the Kelley familylet Marshall know that they wouldtake care of him for the rest of his life,as they would their own grandfather.Marshall lived in the penthouse ofOutrigger’s Ohana Waikiki West Hotel,where Dr. Kelley visited him aboutonce a week, until Marshall’s death in2005.

Dr. Kelley remembers how Marshallhated to spend money on himself, butwas always giving gifts to others, in-cluding sizable donations to charitiesand institutions. “His fund at theHawaii Community Foundation willcontinue his charitable giving for manyyears to come,” says Dr. Kelley.

If you would like information aboutincluding Waikiki Health Center inyour will, or have other questionsabout estate planning, please call791-9331.

Early Outrigger exec established fundto help Hawaii residents

Guy and Hilda Marshall (pictured) left alegacy of charitable giving

Helping the needy receiveprescription drugs

“Karen,” who suffers from diabetes,has no prescription drug coverage;however she doesn’t qualify for Questbecause her husband’s Social Securityincome is “too high”—even though75% of it goes to pay their rent.

“It’s ‘Catch-22,’” says Carol Baird,who administers the Center’s HawaiiPrescription Care Program.

Baird helps people like Karen applyfor medications that pharmaceuticalcompanies provide at no cost, or whichrequire a nominal co-pay at the phar-macy.

Help is available if an applicanthas no prescription drug coverage, isa Hawaii resident, and meets incomerequirements. In 2005, the Centerdistributed $667,315 worth of med-ications from drug companies, repre-senting 2,044 prescriptions, to 262patients.

For some clients, the prescriptiondrugs help improve their health so theycan hold down a job and take care oftheir family. For others, the programprovides access to life-saving medica-tions. “Without Waikiki Health Cen-ter, I wouldn’t exist,” one client said.

As essential as the program is, it’sin jeopardy of ending next January.Although the only cost involved isone staff person’s salary, the Centerneeds support to keep operating theprogram.

Carol Baird (left) helps patients apply forfree or low-cost medications

From the heart, mahalo!WAIKIKIHEALTHCENTER

REACHINGOUTFROMTHEHEARTOFWAIKIKI.

277 Ohua AvenueHonolulu, Hawaii 96815-3695(808) 922-4788

RETURNSERVICEREQUESTED

An Aloha United Way Agency

NONPROFITORGANIZATION

U.S. Postage

PAIDHonolulu, HI

Permit No. 9700

Thank you to all our contributors formaking our work possible. For especiallygenerous gifts, we’d like to acknowledge:Dr. & Mrs. Max Botticelli, Ms. EmmaK. Himeno, Mr. & Mrs. Don Lichty andMr. & Mrs. William McGill.

Mahalo to the following organizations:

For general operations: ABC Stores($5,000), Jerome Foundation ($5,000),William H. & Mattie Wattis Harris Foun-dation ($3,300), Island Insurance Co. Ltd.($1,000), Jhamandas Watumull Fund($1,000), Woman’s Board of Missions

for Pacific Islands ($500).For primary care: McInerny Foundation($50,000), G.N. Wilcox Trust ($20,000). For children’s medical services: LongsDrug Stores ($5,000), UHA ($5,000),Hawaii Medical Service Association($2,000) and K Properties Inc. ($500). For Youth Outreach: Friends of HawaiiCharities Inc. ($5,000). For equipment and special projects: IfukuFamily Foundation ($3,100), HawaiiCommunity Foundation ($40,000),Alexander & Baldwin Foundation($2,500), and Hawaii Health SystemsFoundation ($20,000).

In Remembrance…A gift was made in memory of: Emily Asmus by Edward P. Asmus, Margaret M. Cameron, Mr. and Mrs. Carl Higgins,Ruth J. Leinau, Jane A. Miller and the North Shore Lifeguard Association; Nancy Kimiko Furuike and Barrett H. Wilson byEd Furuike; Mindy Starn by Mr. and Ms. Glenn Helme and Ruey J. Ryburn; Kathy Bush by Ann Merrill; Verna K. Olson byDouglas Olson; Kathleen Oshiro by Robert N. Oshiro; Rodrigo ‘Sal’ Salvador by Gloria Salvador; James R. Silva, Sr. andJames R. Silva, Jr. by Gwen Silva; Michelle Bensinger by Diana Tavares-Parker; Joseph Torres by Isabelle A. Torres; TomT. Higa by Betty Higa; Herta Forsch by Mr. and Mrs. Rodney K. Lau; and Jennifer Kim by an anonymous donor.

REMEMBER!

If you make a donation to Wai-kiki Health Center at any Food-land or Sack N Save check-outcounter, now through Septem-ber 30, Foodland will match aportion of your gift! (Our codenumber is 77137.)