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YUELI Library Session Meghan Ecclestone Business Librarian Peter F. Bronfman Business Library
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YUELI Library Session
Meghan EcclestoneBusiness Librarian
Peter F. Bronfman Business Library
Agenda for Today
York’s libraries The catalogue: A how-to Specific Resources (print and online):
Company information, industry information, marketing plans and more…
Conclusions and questions
York University Libraries (YUL)1. Bronfman Business Library:
Business books and journals Newspapers and business magazines Specialized finance databases, etc.
2. Scott Library: Social Sciences and Humanities collection Map Library Sound and Moving Images Library (includes business videos) Archives and Special Collections
3. Steacie Science and Engineering Library
4. Law Library Business Law materials
5. Frost Library, Glendon Campus
Peter F. Bronfman Business Library
Location Hours Services Collection
Bronfman Business Library
Location
S237, Schulich School of Business
Phone: 416-736-5139
Hours
Mon-Thurs: 9 a.m. – 10 p.m. Saturday: 10 a.m. – 6 p.m.Friday: 9 a.m. – 6 p.m. Sunday: 12 p.m. – 8 p.m.
Services: Library Facilities Each library offers
individual study carrels, and group study rooms.
At Bronfman we have a Silent Study Room, lounge area, and a study space near our current journals section.
All the York libraries provide guest computer workstations.
Services: Photocopying & Printing
Library computer workstations are connected to printers, located in the libraries
Guest photocopy/printing cards can be purchased at the libraries for $5 each ($2 for the card, plus $3 worth of money is deposited on the cards).
You can add more money to the card.
The print/photocopying charge is 10per page for black-and-white, and for printing, and 25 cents for colour. .
Collection: Bronfman’s Print Collection
Business Books Business Journals and Magazines Newspapers
Microform
Agenda for Today
York’s libraries The catalogue: A how-to Specific Resources (print and online):
Company information, industry information, marketing plans and more…
Conclusions and questions
Libraries’ Web Site: http://www.library.yorku.ca
Click here for individual Libraries’ web sites including the Bronfman Business Library home page
Library Catalogue
Use the catalogue to search for any item in library’s collection: Print books and eBooks Print journal titles and eJournal titles Government documents Videos Access to databases
Library Catalogue
Browse search: Use if you know the Title or Author of the item you are looking for. Searches both print and electronic collections.
Keyword search: Use if you don’t know exactly which item you’re looking for; if you’re
looking for several items on a topic . Search by Keyword, Title, Author, Subject, etc. Searches
both the print and electronic collections.
Title Quick Search: If you know the title of the item you are looking for (i.e. book or
eBook title, journal or eJournal title, etc.). Be sure to select “eResources” for
electronic items, and “Catalogue” for print items.
Library Catalogue: Effective Searching
Use truncation symbols where appropriate to find relevant variants on a word flavo$, teen$; brand$
Avoid natural language but use “and” and “or” to search:
“and” is used for combination of distinctive concepts and has effect of narrowing search target groups and marketing new product$ and health food$
“or” is used to combine synonyms or like terms and broadens search nike or adidas statistics or data HD or high definition
Library Catalogue Print materials are arranged by Call Number.
Locate the item’s catalogue entry (example below), write down the call number, and find the book on the shelf.
Agenda for Today
York’s libraries The catalogue: A how-to Specific Resources (print and online):
Company information, industry information, marketing plans and more…
Conclusions and questions
Online Resources: Company Information
SEDAR - Provides access to documents filed by public companies and mutual fund groups with Canadian securities regulatory authorities. Filings from 1997 to present are available. http://www.sedar.com/
EDGAR - The US Security and Exchange Commission's database of public company information including 10k reports for public traded companies. http://www.sec.gov/edgar.shtml
Online Resources: Company Information
Globe Investor: www.globeinvestor.com/ Company information for companies listed on the major
Canadian and US stock exchanges. Includes stock data, charting capabilities, financial ratios
(including beta), and comparable companies.
Yahoo Finance: finance.yahoo.com/ News and general business information US and Canadian company profiles, charts, historical data,
performance reports, identifies competitors, etc.
Canadian Company Capabilities: http://www.ic.gc.ca/eic/site/ccc-rec.nsf/eng/home Lists 50,000 Canadian businesses, mainly private. Part of Industry Canada
Company and Industry Information
Canadian Companies – (public and private) Canadian Key Business Directory:
HG 4090 Z5 C3 Scott’s Business Directories
T12.5 C22 Financial Post Surveys
HD 2741 F55
US Companies D & B Million Dollar Directory (public and private)
HC 102 M5 2007 Ward’s Business Directory (public and private)
HD 2709 W37
Industry Information
Industry Canada’s Industry Reports: http://www.ic.gc.ca/eic/site/ic1.nsf/eng/h_00066.html Includes industry surveys for Canada, company
directories, and patent and trademark databasesEconomic &
Market Research/Statistics:http://www.ic.gc.ca/eic/site/ic1.nsf/eng/h_000
72.htmloIncludes research and analyses of Canadian industries, research,
trade and the economy
Marketing
Market Research Handbook HF 5415.2 M333 http://dsp-psd.communication.gc.ca/Collection-R/Statcan/63-
224-XIB/63-224-XIB-e.html
Market Share Reporter – HF 5410 M33 2008 - in Bronfman Reference
www.brandchannel.com The world's only online exchange about branding
Interbrand: Surveys & Research http://www.interbrand.com/surveys.asp
FP Markets Canadian Demographics - HF 5349 C2 F5
Company and Industry Rankings
Financial Post 500: HD 2709 F56 (Ref) Ranking of top 500 Canadian companies Available from the Reference Desk, on CD
Annual rankings by: Report on Business Magazine (HF 5001 R45) Canadian Business (HF 1 C22) Financial Post Magazine (AP 5 F55)
rank companies within specific sectors and industries.
The following business periodicals also publish annual rankings:
Forbes (HF5001 F685) Fortune (HC411 F18) Far East Economic Review (HC411 F18)
Professional Associations
Professional associations often have “research” or “publications” sections on their websites, with valuable information about their industry
Go to Associations on the Net – Internet Public Library to find a list of professional associations: http://www.ipl.org/div/aon/browse/bus00.00.00/
Statistics and Data Statistics Canada: www.statcan.ca
Statistics Canada is the official statistical collection and dissemination agency of the Canadian government.
It’s website allows access to statistics pertaining to Canadian industry, socio-demographics, and trade.
Guides to Creating Marketing Plans
Industry Canada: Managing for Business Success www.ic.gc.ca/eic/site/mfbs-gprea.nsf/eng/
lu00015.html#plan
U.S. Small Business Administration www.sba.gov/starting_business/marketing/plan.html
KnowThis.com www.knowthis.com/general/marketplan.htm
Royal Bank of Canada www.rbcroyalbank.com/sme/
Toronto Public Library
Toronto Public Library’s Business Information Centre
www.torontopubliclibrary.ca/uni_bus_index.jsp A section of the public library, that is dedicated to
business research Website contains research guides for business
research
Agenda for Today
York’s libraries The catalogue: A how-to Specific Resources (print and online):
Company information, industry information, marketing plans and more…
Conclusions and questions
Questions?Library Contact Information: Help with Research (Bronfman Library website)
Library Homepage (www.library.yorku.ca) Bronfman Business Help with Research (Under the “Starting Your Research” menu)
E-mail [email protected]
Message us via the BizResearch IM box at http://www.library.yorku.ca/ccm/BG/
Call 416-736-5139, or come in person, during library reference hours:
Monday to Thursday 9-7:30pm Saturday 10-6pm
Friday 9-6pm Sunday 12-8pm
