MERCYHURSTUniversity Fashion Newsletter

Cover girl:

Savannah Adair

Instafashion: Who to Follow on

instagram

fall 2014Trends

Virtual Fashion SHOW:

what is Fashion

promotion up to?

Sneak Peak

Fall 2014

Contributors

Rosaly Pagan ‘16

Editor

Nam Nguyen ‘16

Co-editor

Katy Huff ‘17

Co-editor

1.

Caitlin Reddington ‘17 Sara Chuzie ‘15 Marissa Shue ‘15 Shelby Kirkland ‘14

Jessica Stewart ‘15 Annalee Burkley ‘15 Hilary Anderton ‘15

Adviser: Jen Craven

\Instafashion Instagram is one of the most popular social network apps. It is also

a rising hot spot for fashion. Celebrites, designers, and bloggers

are dedicated to their instagram accounts and share their fashion

journies everyday . If you need a little inspiration beyond magazines

and official blog sites, here are 5 must-follow accounts.

Social Media Strategist

at Nanette Lepore

Fashion Blogger

Fashion Blogger

Blogger/Vlogger

1. MIMIIKON (Mimi Ikon):

By the way! Are you following us on social media?

@MUFASHION

Keep up with MU fashionistas and

fashion news on our twitter!

Mercyhurst University Fashion Mer-

chandising Program: Check out our

official facebook group!

Co-founder at Luxy Hair

2. Nicole Loher (Nicole Loher):

3. WEWOREWHAT (Danielle Bernstein):

4.SincerlyJules (Julie Sariana):

5. COCOBEAUTEA (Hannah Desai)

t

w

CongratulationsMrs. Abbey M. Mollo

MU Fashion faculty members celebrate Abbey’s wedding on Sept.

13, 20142..

By Rosaly Pagan

Marissa Shue (‘15) Max Mara in Beverly Hills /South Coast Plaza in Costa Mesa

SUMMER

At the Beverly Hills store I did styling for clients

around the area as well as clients around the world. I

attended morning meetings, discussing new merchan-

dise that came in, the goals that should be met at the

end of the week, and how Max Mara is doing out of

all other Max Mara stores around the world. I learned

mostly the business side of Max Mara in Beverly Hills.

In Costa Mesa, I was an assistant to a senior

visual merchandiser. Every two weeks I shifted mer-

chandise around the store to create new looks for

consumers. I also changed mannequins in-store as

well as window displays. There are three large windows

which had to be changed and tweaked according to

the head of the visual team in the NYC

corporate office. Being a visual store, you are allowed

to “tweak” looks based on the store location and

consumer.

I also learned stylist-customer relationships

and how important it is to keep connections with your

clients so that they may come back to you to shop.

When selling something to a customer, the trick is to

not “sell.” Instead, you create memories with a custom-

er and share your opinion on what looks flattering on

them versus what does not.

I will apply everything that I have learned from

my internship for the future by putting myself out there

and to not be afraid of what the fashion world has to

offer and challenge me with. 3.

Rag & Bone was truly a great company to have

the opportunity to intern for. I had the position of

trim buying intern. Unlike the non-glamorous stereo-

type of internships, I was not treated as an errand

girl or coffee runner. Instead, I had to take on re-

sponsibilities of the associate trim buyer, Lauren, whom

I worked under. This internship gave me a lot of real

world experience to what buyers actually do.

Most importantly however, working for a small-

er company like Rag & Bone gave me the opportunity

to work alongside all different departments. For ex-

ample, the design department would come to the trim

department daily to express what they wanted to find

or what inspiration they had for upcoming seasons.

Living in New York City for a summer was a

great experience and I highly recommend students

do a summer internship there. I lived in the FIT

upperclassman housing, and roomed with another

Mercyhurst fashion student. I worked and lived right

in Manhattan. There was always great stuff to do on

the weekends, and an overall great life experience.

I do want to note how I came about this in-

ternship. I had the help of a Mercyhurst alumni, Anna,

who works with Rag & Bone often. I think networking

is a valuable skill that students should develop and

utilize. From this internship I think I now have a good

direction on what I would like to do upon graduation. I

enjoyed working alongside the fabric buying depart-

ment, and therefore, I would like to pursue a career in

trim and/or fabric buying.

Hilary Anderton (‘15) Rag & Bones’ corporate in NYC

4.

INTERNSHIPS

{ { { { { { { 6.

Parisan Dreams Every two years, the fashion merchan-dising program plans a trip oversees. This year’s trip was to the iconic country of France where students not only got to tour around the magical city of Paris but experience exclusive visits to fashion hotspots.

By Caitlin Reddington

Come True \{ { { { { { { { { { {

{ {{{{{ {

I never imagined I would get the opportunity

to go until this past year. Last May about 30

students from the fashion department along

with faculty went on a 7-day trip of a lifetime

to Paris! The trip was filled with fashion appoint-

ments, tourist attractions, museum visits and of

course, lots of shopping!

This trip was my first time out of the

country. I was feeling nervous, excited and I just

wasn’t sure what to expect. While we were

driving around the streets of Paris on our way

to the hotel, I couldn’t help but notice what all

the Parisians were wearing. Trust me, it is no

lie when people say Parisians dress better than

Americans. Throughout the entire trip, I saw

maybe two people wearing sweat pants. I noticed

that Parisians have a classic style and wear lots

and lots of black. Parisians take simple outfits

and dress them up with accessories such as

scarves, hats and shoes.

{ {{{{{ { { { { { { { { { { { { { {

{ {{{{{ {{ {{{{{ {

5.

One of the first things we did the first day

was a walking tour of Paris and a visit to Notre

Dame. After walking around the city and seeing

how different Paris was from the U.S, I knew I was

ready to be immersed into the Parisian culture.

What better way to experience the

culture than eating duck, a meal that is a delicacy

to the French. On our first night in Paris, we had

a group dinner at a restaurant in the 3rd district

of Paris. When I found out everyone was being

served duck, I was skeptical of this at first, but I

figured I would give it a try! The duck was differ-

ent than your everyday chicken and turkey, but it

was neat to try a meal that is so hugely popular

in France.

The remainder of the week flew by! It

included various fashion activities such as meeting

with a fashion designer who helps prepare the

animal fur that is used by designers like Christian

Dior and Chanel. We visited a fashion museum,

which showcased many designer clothes and we

shopped around Galeries Lafayette and Prin-

temps, the most well known department stores in

Paris!

Between the shopping, culture and deli-

cious croissants, I fell in love with Paris that week! I

would definitely go back to Paris in a heartbeat!

{ { { { { { {

{ {

{ { { { { { { { { { { { { { { { { { {

Avenue deChamps -Elysees

x.o.x.o

6.

{ { { { { { { {

8.Virtual Fashion

THIS fall the Fashion Promotion class is doing something a little different

than years past. As many of you will recall, promotion usually plans, promotes and

executes a fashion show at the end of the school year. But, this year, the class has

some new and different plans for their fashion show.

On November 7th, the promotion class will host a virtual fashion

show titled Heat up the Holidays at the STUDEnt union.What is a virtual

fashion show you may ask? It is going to be a production, on a large screen in the

common area of the mall. The screen will be projected with photographs of models

showing off the greatest holiday trends for girls, guys and children from the most

fashion forward stores in the mall. The class will preselect, style and photograph

the looks and showcase them on the screen complete with music and eMCees for your

viewing pleasure!

Aeropostle, Buckle, Macy’s and Charlotte Russe are just a few of the great

stores that are teaming up with the Promotion class to pull off this awesome virtual

fashion idea.

Keep an eye out for more info as the fashion show approaches. All are wel-

come and bring your friends! The promotion class is already hard at work planning

this state-of-the-art show. Hope to see you there!

By

Shelby

Kirkland

7.

Alumni Feature

Why did you choose to attend Mercyhurst? I knew I wanted to attend Mercyhurst because of the unique

opportunity to attend and obtain a degree from FIT. Going to NYC

immediately after high school sounded a little intimidating so this

program was very appealing to me. Now, having one of the best

Fashion Merchandising colleges on my resume as well as a B.S. from

a respected university definitely sets me apart and has helped me

get many interviews in the recent years since graduation.

What are your daily activities and job responsibilities?I measure, fit and approve final garment construction and spec-

ifications including color, fit and trim. I also manage all vendor to

buyer communication regarding apparel specifications.

How do you feel Mercyhurst prepared you for your current job? The classes at Mercyhurst greatly prepared me for my current position. I draw most on my education in my

technical position when hearing industry terms, such as fabrics, construction details, and silhouettes. “Tricot,” “Pan-

tone” and “twill” are all words that I had never heard before my Mercyhurst classes, but are now part of my daily

vocabulary.

Rue 21 in Pittsburgh, PA

Who: Paige McCoy, Class of 2010

What: Product Development Technician

Where:

8.

Transitioning Y ou may need to do a double take while

scrolling through your Pinterest Home Page on the

hunt for the upcoming hottest fall trends. And why

may that be exactly? Well for starters, pastels made

the list. Yes, that is right, fashionistas, what used to

be a crowd-pleasing color palette reserved for the

Spring, is now creeping its way into the Fall as well.

Fall is known for warm plums, bright or-

anges, brown-toned neutrals and Kelly greens. So

how on earth did pastels wind up in this crowd?

Retailer H&M recently launched its new Divided

brand line in mid-August kicking off its fall back to

school styles with many light, rose pinks and soft,

mint greens—two colors that will be big in the fall.

So far this year pastels really have not let up since the

spring.

Next trend up on the fall forecast list takes us

back in time just a few years shy of the current style

inspiration era to the early 60s. According to Elle,

designers Miu Miu, Valentino, and Gucci all show-

cased their swingin’ sixties styles for their Fall 2014

lines.

This fall will present a few varieties of coats

and jackets one of which being the fur parka. Prada,

Emilio Pucci,Oscar de la Renta and many other de-

signers all showed off their fluffy embellished coats

on the runway that foretells fur’s possible comeback.

Following a similar pattern of the leaves changing,

trends too will range across a wide spectrum creat-

ing an interestingly trend transforming season.

TrendsBy: Katy Huff

9. 10.

S A

10.

Who is Savannah Adair?

From small town Dubois, Pennsylvania

she is a former Mercyhurst cheerlead-

er, a junior fashion merchandising

major, and a free spirit. The first time I

ever met her, I couldn’t help but no-

tice her long, lusturous, blonde hair,

friendly smile, and classic style.

Like a true fashion guru, her

shopping problem started at a

young age. “It was really bad”, she

expresses with embarrassment. Her

addiction started with purses a fam-

ily friend used to buy her. She fell in

love with each and every one. From

then on fashion was her venom and

it continues to influence her life cre-

atively. Her goal in life is to be one

who excutes and plans events from

family parties to glamourous fashion

shows.

S Cover Girl

avannah

Adair

From that moment, I knew I wanted to do that. Fashion is my motivation.

Dress: Forever 21 $29.90Flower Band: Handmade Photographer: Megan Wos

“ ”

12.11.

RP: You planned a fashion show last

year for the fashion club, right?

SA: Oh yeah! It was called “Neon Nights”

inspired by Demi Lovato’s music video of

“Neon Lights”. I had an idea & thought

that a fashion show with that theme would

be perfect. Once I have an inspiration it

sparks so many ideas & I get so excited for

it to come all together. Because of this, I

usually take on a leadership role.

RP: So what do you ultimately want to

do with this talent?

SA: I’m still trying to figure it out. I would

love to coordinate fashion shows but I am

also interested in childrens’ wear. My cous-

in, Kylah, is my inspiration, she’s like my little

sister. I love working with childern & fashion.

So with fashion guiding me, I know I will end

up doing something I love.

Rosaly Pagan: So why are you so inter-

ested in event planning?

Savannah Adair: My family is a big part

of the reason. They have always been so

involved in event planning. My grandpar-

ents cater & so the whole family helps out.

We get requests to do a variety of parties.

RP: Was there someone specfically in

your family who was a leader and ulti-

mately influenced you?

SA: Defintely my mom. She is extremely

organized & always on top of things. We

have alot of the same interests & often

think alike. It ’s crazy because I can be

thinking something & she says it out loud.

RP: Is there anyone in the fashion indus-

try that increased your interest?

SA: I know this is going to sound so typical

but I loved watching Lauren Conrad on

The Hills. I envied her job at Teen Vogue

and loved everything her job involved;

planning fashion events and helping with

fashion shows. I was like, “There’s jobs like

this?” From that moment, I knew that I want-

ed to do that. Fashion is my motivation.

12.

Image (Right)Savannah & cousin, Kylah

Photographer: Megan Wos

Sarah Hyland - Christian SirianoEmbodying the perfect vision of Embodying the perfect vision of youth mixed with a fresh silhouette to the red carpet, we really could not ask any more from Sarah Hyland. The crop top, the full skirt and the topknot combined create a stellar ensemble all around that highlights Sarah’s young adult status in a way Sarah’s young adult status in a way that screams, “Look out, fashion world, I have arrived!”

Keke Palmer - Rubin SingerAnother young one hits the scene swinging. With a night full of red dress after red dress, Keke lit up the Glam Cam in this royal blue, mermaid gown.The full trumpet falls perfectly to the The full trumpet falls perfectly to the ground creating a beautiful movement that adds to its exceptionally structured shape.

Natalie Dormer - J. MendelThis Game of Thrones actress is no This Game of Thrones actress is no stranger to the best-dressed list, and she held her title at the Emmy’s this year. The top of the dress, with both its bright color and high neckline, suits Natalie very well as she plays up her warm natural coloring and flawless golden locks. flawless golden locks.

Camila Alves - Zuhair MuradEverything about this dress has us saying, “Alright, Alright, Alright!” Wife of Matthew McConaughey, Camila Alves, shows off her stunning bod in this elegantly stunning bod in this elegantly adorned white and nude gown making it clear that it is possible to pull off a skin bearing dress in a tasteful way.

the best

of The 66th Annual Primetime Emmy’sBy Katy Huff

13.

Sarah Paulson - Armani PrivéPossibly too into character, Sarah Possibly too into character, Sarah Paulson’s dress could be classified as that of a horror story. With what looks to be a hot mess of mesh and crafting pom pom balls, it is hard to see where she thought this could possibly have gone well.

Amanda Peet - Giambattista ValliA pregnant Peet looks washed and worn out in this pastel gown. The flutter sleeves are cut in a very unflattering manner along with the unflattering manner along with the too far up waistline belt that unevenly divides her torso. The proportions are all off and make it hard to tell she is even pregnant. Compared to some of the other maternity gowns worn on the red carpet this past year, this dress is an utter let down. this dress is an utter let down.

Lena Dunham - Giambattista ValliOh Lena, Lena, Lena, what can we Oh Lena, Lena, Lena, what can we say? Pepto Bismol never looked so punk. Dunham’s blithe taste has landed her under the worst dressed radar before and will without a doubt put her there again, but with her artistic flair and wild-child style, it is artistic flair and wild-child style, it is hard to assume she really even cares what list she’s on.

Amy Poehler - TheiaComedy queen, Amy Poehler, may Comedy queen, Amy Poehler, may have been introduced to present an award as Beyoncé, but she looked more like a disoriented Christmas ornament. The straps fail to give her upper half the support it needs, while the rest of the dress seems to sag on her as well. Too many diagosag on her as well. Too many diago-nal lines make her body shape appear wider than it is, and this style is not quite a perfect fit for an award show like the Emmy’s.

the worst

14.

Fashion Institute 1stImpressions

Upcoming NYC TRIP:

“The opportunities and connections at FIT, and in NYC,

are amazing! Inside and outside of the classroom, we

have been making the most of our time here- attending

New York Fashion Week and the Fashion Rocks concert

were major highlights for some of us.”- Sara Chuzie ‘15

“Its a very hard transition but there are many perks. The teachers

here are very qualified and have great backgrounds. Classes

are only one day a week so I got them all on two days which

makes it easier if you want to intern or work here. I would encour-

age rising Juniors to apply.” - Jessica Stewart ‘15

“When I woke up on my last ‘first’ day of school as a college senior I was

very overwhelmed when I stepped outside and realized that I was not in Erie

anymore...the atmosphere at FIT definitely gives you a fashion feel. In terms of

class it is very repetitive information but my professors all have such unique

experiences in the fashion world that they are able to relate the information

to their lives and all of a sudden it is fresh and new and not straight out of the

textbook.”-Annalee Burkley ‘15

The dates for the trip are tentatively set for May 19-22, 2015 (a Tuesday through Friday).

We will be flying out and into the Buffalo, NY airport. The cost of the trip will include round trip

airfare, all ground transportation while in NYC, hotel accommodations, daily continental breakfast, and

a Broadway show;which totals around $700 per student. We visit the Fashion Institute of Technol-

ogy and the famous Mood Fabrics store highlighted in the hit reality television series, Project Runway.

Please contact Amy for more information on deposit and transportation if interested!

technologyof

3 of our 11 FIT girls share their experiences

15.