Fall 2015 Enrollment UpdatesCenter for International Education

Graduate SchoolOffice of Undergraduate Admissions

Office of the Registrar

Presented to CEMATMay 18, 2015

International Students: Applicants to Enrollment

International applications have doubled from 2005 to 2015, including a 300% increase in undergraduate international applications

International Student Enrollment -Fall 2009 880 (342 undergraduate, 538 graduate)-Fall 2014 1562 (823 undergraduate, 739 graduate)

Revenue to campus-FY 2009/2010 ~ $12,300,000 in tuition-FY 2014/2015 ~ $24,460,000 in tuition

Growth-Retention and strong graduation rates

-Sponsored students

-Partnerships

-Strategic recruitment in targeted countries including high sending countries and emerging markets

-Digital marketing tools

-Agents

Recruitment and Digital Marketing• Brand building• Building prospect database through recruitment events

overseas (equivalent to name purchasing)• Developed prospective student communication

campaigns and engagement efforts (social media and email marketing)

• Prepare for Hobsons• Created Agent App• Updated communication campaign to applicants with

incomplete applications

Critical Point and Decisions Necessary

• As international student enrollment has increased (80% since 2008), CIE’s S&E budget has decreased 46%

• Growth cannot be sustained and will likely decline in Fall 2015 because recruitment activities significantly scaled back

• Current enrollment has met capacity to maintain institutional compliance and service to international students

Three Options• Fund a scalable, sustainable recruitment

model for growth• Fund a sustainable recruitment model for

maintaining enrollment• Maintain the status quo (no UWM funding for

recruitment) and face declining enrollments

Open Enrollment Mid-June Mid-July Mid-August Start of Classes Add Deadline0

5000

10000

15000

20000

25000

30000

35000

2014; 278352013; 27588

2012; 28901

Prior Year Overall Enrollment

201420132012

65%75%

85%95%

100%

45%

Today

After 1 Week After 2 Weeks After Priority Enrollment After 4 Weeks After 5 Weeks0

2000

4000

6000

8000

10000

12000

14000

16000

18000

Fall 2015; 15193

Fall 2014; 15378

Fall 2013; 16246

Current Overall Enrollment

Fall 2015Fall 2014Fall 2013

Current Enrollment BreakdownCategory Fall 2014 (as of May 19, 2014) Fall 2015 (as of May 18, 2015) % Change

GRAD - Continuing 1,816 1,897 4.46%

GRAD – New Degree 543 561 3.31%

GRAD – New Special 0 6 N/A

GRAD – Reentry 63 33 -47.62%

UGRD - Continuing 12,183 11,876 -2.52%

UGRD – New Freshmen 18 7 -61.11%

UGRD – New Special 49 73 48.98%

UGRD – New Transfer 542 587 8.30%

UGRD - Reentry 164 153 -6.71%

TOTAL 15,378 15,193 -1.20%

Office of Undergraduate AdmissionsOverview-Updates through Week 36 (numbers as of this morning)-Review of significant changes in the Fall 2015 recruitment cycle-Successes, challenges, opportunities for improvement in the Fall 2016 cycle

NFR and NTR through Week 36

New Freshmen+8.5% Applicants+5.1% Gross Admits; +11.9% Net Admits+8.3% Matriculations

NFR and NTR through Week 36

New Transfers+ 5.4% Applicants+ 9.4% Admits+ 15.3% Matriculations+ 8.3% Enrollments

1 2 3 4 5 6 7 8 9 101112131415161718192021222324252627282930313233343536373839404142434445464748495051520

500

1000

1500

2000

2500

3000

3500

4000

4500

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

New Transfer Applications

Year 2014 Year 2015 % change

Number of Weeks

Num

ber o

f stu

dent

s

Perc

enta

ge

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 510

500

1000

1500

2000

2500

3000

-100.00%

-50.00%

0.00%

50.00%

100.00%

150.00%

200.00%

250.00%

300.00%

New Transfer Admits

Year 2014 Year 2015 % change

Number of Weeks

Num

ber

of S

tude

nts

Perc

enta

ge

After 1 Week After 2 Weeks After Priority Enrollment After 4 Weeks After 5 Weeks0

100

200

300

400

500

600

700

Fall 2015; 587

Fall 2014; 542

New Transfer Enrollment

Fall 2015Fall 2014

2010-11 2011-12 2012-13 2013-14 2014-150

500

1000

1500

2000

2500

3000

3500

4000

4500

3767 37893863

3706 3680

1363 1401 1454 1458 1482

Bachelor Degrees Awarded

TotalTransfer

37% 38% 39% 40%

* Preliminary

36%

1 2 3 4 5 6 7 8 9 101112131415161718192021222324252627282930313233343536373839404142434445464748495051520

2000

4000

6000

8000

10000

12000

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

New Freshman Applications

Year 2014 Year 2015 % change

Number of Weeks

Num

ber o

f stu

dent

s

Perc

enta

ge

1 2 3 4 5 6 7 8 9 101112131415161718192021222324252627282930313233343536373839404142434445464748495051520

1000

2000

3000

4000

5000

6000

7000

8000

-60.00%

-40.00%

-20.00%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

140.00%

New Freshman Admits

Year 2014 Year 2015 % change

Number of Weeks

Num

ber o

f stu

dent

s

Perc

enta

ge

Week 36 notes

• Yield efforts• Positive indicators, and areas of concern• Admissions through June, July, and possibly

August• Why are the numbers looking so positive?

Fall 2015 CycleSummary of Positive Changes• March 1 Priority Application Deadline• May 1 Priority Decision Deadline• Change in CRM• Onsite Admissions Events• Recruitment goals, tracked weekly• Realignment of recruitment territories with a new focus on key out of state

markets• Top of the funnel has been addressed through the Noel-Levitz partnership• Key campus collaborations, including strong School/College support• Increased campus visitors• Undergraduate Admissions is now, more so than ever before, a data-driven unit

Data, Goals, and Outcomes

Data, Goals, and Outcomes

Data, Goals, and Outcomes

Data, Goals, and Outcomes

Data, Goals, and Outcomes

Data, Goals, and Outcomes

Data, Goals, and Outcomes

Data, Goals, and Outcomes

Increased Visitors

July

August

September

October

November

December

January

February

March AprilMay

June0

250

500

Student Attendance Count

2012 2013 2014

Increased VisitorsStudent Visitors:July ‘12 – June ‘13 = 2,685July ‘13 – June ‘14 = 3,275July ‘14 – April ‘15 = 3,671

• These numbers do not include Meet Milwaukee and Go Milwaukee

Looking Ahead

Opportunities for the Fall 2016 cycle• Noel-Levitz partnership• Campus-wide onboarding with Hobsons Radius• Continued alignment of recruitment and marketing strategies

with institutional goals• More collaborations with campus units – CIE, Grad School,

Schools/Colleges• A new approach to scholarships• Assessing impact of NFR/NTR/MSEP, MN, Non-resident

projections on net tuition revenue

Questions&

Discussion