To successfully reach and engage customers in their native language, organizations must dedicate time and resources to implementing international marketing and search engine optimization (SEO) strategies. Any translation agency can translate a website; just make sure your agency understands the latest trends in international SEO. Having your website translated accurately and clearly, taking into consideration local dialects, cultural nuances and unique regional user experiences, is critical to SEO success. This is especially important because Google’s algorithms have improved in recent years and can now detect highly-valued translated content. Naturally, highly-valued content ranks higher, thus increasing SEO rank. How a company presents itself on the internet is critical in whether customers decide to do business with them. Websites that do not embrace local differences, cultural nuances and other quirks fail to generate as much internet traffic and end up not ranking as high in terms of SEO. Make sure your organization is prepared to adapt to changes in the online world. That way, your international reputation will be secure, now and in the future. Source: MultiLingual Computing TRACKING THE EVOLUTION OF GLOBAL COMMUNICATION A NEWSLETTER PUBLISHED BY Translateto Evolve. FALL 2016 VOL.15 NO.4 IN THIS ISSUE Driving International Rank with SEO ....................... } Fun Facts About Rio’s Olympic Games ............... } Electric Bus Debuts with Flash Charging Technology ................................ 2 Cuisine Fact from Around the World ........................... 2 FEATURES Employee Profile ................ 2 Recommended International Films .............. 3 WordOrigin: Apostrophe ......................... 3 Country Profile: India ................................. 3 What’s New at ICD? .............................. 3 UniqueWord: Traktir ................................ 3 Translation Fails ................. 4 Driving International Rank with SEO Fun Facts About Rio’s Olympic Games The 2016 Olympics Games were held in Rio, Brazil, Aug. 5-21. ■ It was the first time in Olympic history that a South American country hosted the games. ■ Vinicius, the yellow and blue cat/monkey-like Olympic mascot was named after Bossa Nova musician Vinicius de Moraes. ■ Rugby Sevens made its debut: Seven players on each team played two seven-minute halves per game. ■ The first to feature Olympians born in the year 2000. The youngest Olympians competed in diving and gymnastics. ■ 60,000 meals per day were prepared to feed the athletes, including rice and beans, barbecued meat, tapioca and pao de queijo (cheese bread). ■ Golf returned after a 112-year absence. ■ Rio taxi drivers were given free, four- month online English lessons provided by the Rio 2016 Organizing Committee so that they were better able to communicate with people from all over the world. ■ Based on ticket sales, the most popular events were soccer, basketball, volleyball and handball. Source: NBC News “How a company presents itself on the internet is critical in whether customers decide to do business with them.”
Transcript
To successfully reach and engage customers in their native language, organizations must dedicate time and resources to implementing international marketing and search engine optimization (SEO) strategies. Any translation agency can translate a website; just make sure your agency understands the latest trends in international SEO.
Having your website translated accurately and clearly, taking into consideration local dialects, cultural nuances and unique regional user experiences, is critical to SEO success. This is especially important because Google’s algorithms have improved in
recent years and can now detect highly-valued translated content. Naturally, highly-valued content ranks higher, thus increasing SEO rank.
How a company presents itself on the internet is critical in whether customers decide to do business with them. Websites that do not embrace local differences, cultural nuances and other quirks fail to generate as much internet traffic and end up not ranking as high in terms of SEO. Make sure your organization is prepared to adapt
to changes in the online world. That way, your international reputation will be secure, now and in the future. Source: MultiLingual Computing
TRACKING THE EVOLUTION OF GLOBAL COMMUNIC ATION
A NEWSLETTER PUBLISHED BY
TranslatetoEvolve.FALL 2016 VOL.15 NO.4
IN THIS ISSUE
Driving International Rank with SEO .......................}
Fun Facts About Rio’s Olympic Games ...............}
Electric Bus Debuts with Flash Charging Technology ................................ 2
Cuisine Fact from Around the World . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Fun Facts About Rio’s Olympic GamesThe 2016 Olympics Games were held in Rio, Brazil, Aug. 5-21.■ It was the first time in Olympic history that a South American country hosted the games.■ Vinicius, the yellow and blue cat/monkey-like Olympic mascot was named after Bossa Nova musician Vinicius de Moraes.■ Rugby Sevens made its debut: Seven players on each team played two seven-minute halves per game.■ The first to feature Olympians born in the year 2000. The youngest Olympians competed in diving and gymnastics.
■ 60,000 meals per day were prepared to feed the athletes, including rice and beans, barbecued meat, tapioca and pao de queijo (cheese bread). ■ Golf returned after a 112-year absence.■ Rio taxi drivers were given free, four-month online English lessons provided by the Rio 2016 Organizing Committee so that they were better able to communicate with people from all over the world. ■ Based on ticket sales, the most popular events were soccer, basketball, volleyball and handball. Source: NBC News
“How a company presents itself
on the internet is critical in whether customers decide
to do business with them.”
Electric Bus Debuts with Flash Charging TechnologyOne of ICD Translation’s clients, ABB, received a commercial order from Geneva, Switzerland’s transit bus operator and Swiss bus manufacturer HESS to provide flash charging and onboard electric vehicle technology for 12 electric buses. ABB will deploy 13 flash charging stations along the route connecting Geneva’s airport with suburban Geneva. These stations will feature the world’s fastest flash charging connection technology,
taking less than one second to connect the bus to the charging point, and only 15 seconds to charge the onboard batteries.
When fully commissioned in 2018, the e-buses will depart in 10-minute intervals during peak times, carrying more than 10,000 passengers a day. The replacement of diesel buses by e-buses reduces noise as well as greenhouse gas emissions, saving as much as 1,000 tons of carbon dioxide per year. Source: ABB
Cuisine Fact from Around the WorldSimilar to Larb Gai, a traditional Thai dish made with minced chicken, fish sauce, lime juice, chilies and fresh herbs, the following recipe is the perfect combination of sweet, salty, tangy and spicy flavors. Enjoy!
Thai Minced Chicken Lettuce Cups
1. Core and wash lettuce. Gently pull apart leaves, and dry on paper towel. Cut any large leaves in half. Chill lettuce cups in refrigerator until ready to serve.
2. Heat the oil in large pan over medium heat. Add onion and ginger, stirring frequently, until soft, 4-5 minutes. Add garlic and cook one minute more.
3. Add ground chicken and cook on high about 3 minutes. Add soy sauce, fish sauce, brown sugar, lime zest, lime juice and red pepper flakes, stirring frequently to break up the meat, until the chicken is cooked through, 5-6 minutes more. Remove from heat and stir in scallions, cilantro, mint and nuts. Spoon into lettuce cups and serve. Source: About.com
2
EMPL0YEE PROFILE
Laura B. – Preferred TranslatorLaura is native to Italy and grew up in historic Bergamo, a medieval town perched on a hill in Northern Italy. She has a passion for languages and has been working as a freelance technical translator and localizer for more than 25 years.
Laura graduated from the Università di Bergamo with a degree in foreign languages and applied linguistics. She later moved to Cambridge, Massachusetts to pursue a post-graduate
certificate in Business Administration and Management from Harvard University.
In her spare time, Laura is an avid cyclist, and enjoys outdoor activities including hiking, camping and skiing. Still on her bucket list, which is always growing, are biking across the United States, hiking the Triple Crown and visiting all of the National Parks in the United States. She is based out of Arlington, Massachusetts.
Laura has been an ICD Translation preferred translator for over 20 years.
• 1/4 cup brown sugar• 2 tsp lime zest• 3 tbsp lime juice• 1/2 tsp red pepper flakes• 2 scallions (finely sliced)• 1/2 cup cilantro (chopped)• 1/4 cup mint (chopped)• 1/4 cup cashews (chopped)
IndiaThe Indus Valley civilization, one of the world’s oldest, flourished during the 3rd and 2nd millennia B.C. The Golden Age ushered in by the Gupta dynasty (4th to 6th centuries A.D.) saw a flowering of Indian science, art and culture. Islam spread across the subcontinent over a period of 700 years. In the early 16th century, the Emperor Babur established the Mughal Dynasty, which ruled India for more than three centuries.
By the 19th century, Great Britain had become the dominant political power. Years of nonviolent resistance to British rule, led by Gandhi, eventually resulted in Indian independence in 1947. Violence led to the subcontinent partition into two separate states – India and Pakistan. The neighboring nations have fought three wars since independence, the last of which was in 1971, and resulted in East Pakistan becoming the separate nation of Bangladesh.
Despite pressing problems such as significant overpopulation, environmental degradation, extensive poverty and widespread corruption, economic growth following the launch of economic reforms in 1991 and a massive youthful population are driving India’s emergence as a regional and global power.
Omar | Palestine, 2013 | Language: Arabic Directed by Hany Abu-Assad
Nominated for the Academy Award for Best Foreign Language Film, “Omar” is about a young Palestinian who must scale the tall security wall that separates him from his girlfriend, Nadia, on a daily basis.
Though very much in love, they haven’t revealed their relationship to her brother (and Omar’s good friend) Tarek.
Tarek, along with Omar and another close friend, Amjad, are planning to kill an Israeli soldier. The three friends’ mission is a success, but soon after, Omar is caught by Israeli forces, led by Agent Rami.
Threatening Omar with imprisonment, Rami promises him freedom if he’ll deliver Tarek to them. Omar’s ending is both mystifying and perfect. Source: Adoptfilms
From Greek: apostrophos (the accent of turning away), thus a mark showing where a letter has been omitted
From apostrephein: (avert, turn away).
In English, the mark often represents loss of –e in –es, possessive ending. It was extended to all possessives, whether or not they had an –e, by the 18th century. Source: Online Etymology Dictionary
EXPORT PARTNERS:U.S. ........................................................ 15.2%United Arab Emirates ................... 11.4% Hong Kong ............................................4.6%
IMPORT PARTNERS:China..................................................... 15.4%United Arab Emirates ......................5.5%Saudi Arabia ........................................5.4%Switzerland ..........................................5.3%U.S. ...........................................................5.1%
Source: CIA World Factbook
COUNTRY PROFILE
UNIQUEWORD: Traktir(Origin: Russian) To treat someone to something, such as dinner, on a special occasion. Source: Merriam Webster
UNIQUEWORD: Traktir(Origin: Russian) To treat someone to something, such as dinner, on a special occasion.Source: Merriam Webster
What’s New At ICD? ICD Translation now offers answers to common translation questions in quick informational downloads on our website icdtranslation.com.
New Delhi
Mumbai
Kolkata
BHUTAN
BANGLADESH
MYANMAR
PAKISTAN
CHINA
AFG.
SRI LANKA
Bay Of Bengal
india
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• The Hidden Costs of Free Translation
• Selecting a Translation Agency
• Using In-Country Review to Ensure Translation Accuracy
• The Translation Process — Where Do You Start?”
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