FALL 2017 - a.espncdn.coma.espncdn.com/photo/2017/0822/Broadcast Guidelines - Fall 2017 .pdf · Lee...

BROADCAST GUIDELINES

FALL 2017

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TABLE OF CONTENTS

SEC Staff Contacts …………………………………………………………………………………………………………………………………………… 2-3

SEC Broadcast Contacts ………………………………………………………………………………………………………………………………….. 4-5

Football Television Timeout Guidelines ……………………………………………………………………………………………………………. 6

SEC Football Protocol for Timeouts During Official Replay……………………………………………………………………………… 7

Football TV Timeout Signals to Know….……………………………………………………………………………………………………………… 8

Football Commercial Television Timeout Formats …………………………………………………………………………………………. 9-12

Soccer Commercial Television Timeout Format ……………………………………………………………………………………………. 13

Volleyball Television Protocols………………………………………………………………………………………………………………………….. 14

Volleyball Television Commercial Timeout Format………………………………………………………………………………………….. 15

Institutional PSA Guidelines ………………………………………………………………………………………………………………………….... 16-18

Field Goal Net Guidelines …………………………………………………………………………………………………………………………………. 19

Institutional Signage Policies …………………………………………………………………..……………………………………………………. 20-21

Live Game Content …………………………………………….……………………………………………………………………………………...……. 22

Post-Game Highlight Policy………………………………………………………………………………………………………………………………. 23

ESPN In-Progress Video Policy…………………………………………………………………………………………………………………… 24-25

Magazines, All Access, Pre-Game and Post-Game Shows, Re-Airs ..………………………………………….………………..... 26

Practices, Spring Football Games, Midnight Madness, Intra-Squad Scrimmages and Pro-Days …………………. 27

Game DVD’s …………………….……………………………………………………………………………………………………………………….….….. 28

Sirius-XM Satellite Radio Carriage Guidelines ………………………………………………….……………………………………….….. 29

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SEC STAFF CONTACTS

Mark Womack – Executive Associate Commissioner (Football)

Phone: (205) 458.3000 Cell: (205) 936.2863 Email: [email protected]

Charlie Hussey – Associate Commissioner for Network Relations Phone: (205) 458.3000 Cell: (205) 936.8104 Email: [email protected]

Baseball Herb Vincent


Basketball (M)

Dan Leibovitz


Basketball (W), Soccer

Leslie Claybrook

Phone: (205) 458.3000 Cell: (205) 516-9655 Email: [email protected]

Cross Country, Tennis (M), Track and Field

John Gibson


mailto:[email protected]






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SEC STAFF CONTACTS

Equestrian

Chuck Dunlap Phone: (205) 458.3000 Cell: (205) 936.9683 Email: [email protected]

Gymnastics, Volleyball

Tiffany Daniels Phone: (205) 458.3000 Cell: (404) 771-0579 Email: [email protected]

Softball

Byron Hatch Phone: (205) 458.3000 Cell: (832) 259.4385 Email: [email protected]

Swimming and Diving

Matt Boyer Phone: (205) 458.3000 Cell: (217) 737-0201 Email: [email protected]

Tennis (W)

Lauren Taylor Phone: (205) 458.3000 Cell: (240) 602-0368 Email: [email protected]






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SEC BROADCAST CONTACTS

CBS

Dan Weinberg – Senior Vice President, Programing

Phone: (212) 975.0327 Email: [email protected]

Craig Silver – Coordinating Producer


ESPN, ESPN2, ESPNU, SEC Network

Chris Turner – Senior Director, SEC Programming


Rosalyn Durant - Senior Vice President, College Networks


Stephanie Druley - Senior Vice President, Event & Studio Production

Phone: 704-350-3483 Cell: (860) 881-4657 Email: [email protected]

Lee Fitting - Senior Coordinating Producer, College Sports

Phone: (860) 766-4239 Cell: (860) 839-4616 Email: [email protected]

Tom McCollum – Senior Coordinating Producer, Studio


Jeramy Michiaels - Director, Programming (SEC Network)


Mallory Kenny – Manager, Programming (SEC Network)


Steve Ackels - Coordinating Producer: Football/Baseball/Championships

Phone: 704-350-3480 Cell: 860-573-6699 Email: [email protected]

Meg Aronowitz - Coordinating Producer: Softball/Gymnastics


Brett Austin - Coordinating Producer: Studio














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Pete Watters - Coordinating Producer: Studio


Chris Farrow - Coordinating Producer: Men’s Basketball/Track & Field


Pat Lowry - Coordinating Producer: Women’s Basketball/Volleyball


Brad Buchanan - Producer: Studio


Joe Disney - Producer: Studio


Mark Kubiak - Producer: The Paul Finebaum Show


Nicholas Rud - Producer: Event


Joe Taylor - Producer: Event


XOS DIGITAL

Ben Godwin – General Manager











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FOOTBALL TELEVISION TIMEOUT GUIDELINES

The procedure for calling and timing the guaranteed called timeouts will be as follows:

1. Referee shall signal to the timeout coordinator that a timeout has been granted.

2. Timeout coordinator shall inform producer timeout has been granted and at that time will start stopwatch.

After the allotted time he shall notify the referee to signal the ball ready for play. The timeout coordinator

shall keep the producer informed of how much time is remaining before play is to resume.

3. Timeout coordinator shall notify the referee :30 seconds before play is to resume, again at :10 seconds before

play is to be resumed and when to begin play.

For team timeouts where TV does not take a commercial break

2017 NCAA Football Rules

Rule 3-3; Article 7 b.

For live televised games only, a charged team timeout shall be :30 seconds plus the :25-second play

clock interval period.

For live-televised games only, a charged team timeout shall be 30 seconds plus the 25-second play

clock interval. However, the head coach may request that one of the allowed three timeouts in each

half be a full timeout. This request should be communicated to the referee when the timeout request

is made to the officials. The charged team timeout during an extra period (Rule 3-1-3-h) may be a full

timeout, at the request of the head coach.

All guaranteed TV timeout requests will override Rule 3-3.

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SEC FOOTBALL PROTOCOL FOR TIMEOUTS DURING OFFICIAL REPLAY

When the referee indicates a stoppage of play for an official replay review, the following protocols will be in place:

1. The SEC will use an experimental process for the 2017 season which will allow instant replay to confirm a call using the official-to-

official headset communication prior to the referee reaching the sideline assistant. Should a call be confirmed prior to the referee

reaching the sideline assistant, play shall begin immediately following the referee announcement of the decision.

If the referee reaches the sideline assistant, he will then determine if a commercial break shall be granted if one has been

requested by the originating network. Institutions may not conduct on-field presentations until a commercial break has been

granted. Institutions shall be ready to go to the referee announcement prior to the referee reaching the sideline assistant.

2. If the referee reaches the sideline assistant, the originating network may request a commercial break or stay with the telecast to

show the review.

A. If the originating network stays with the replay, institutions may show replays on video boards, however they may not conduct on-field

promotions.

B. Should the originating network choose to go to a commercial break, the following protocol will be in place:

The referee will signal for a commercial break and the school has the following options:

a. Use the timeout to exclusively show replays of the play in question on its videoboard via a feed from the

official replay booth until the referee announces the results of the official review.

b. Use the timeout for a promotion or presentation. The institution must conclude the promotion or

presentation at least

fifteen (15) seconds before the end of the timeout in order to allow the referee to announce the results of the official

review. c. Show replays of the play in question, and then conduct a promotion or presentation following the replays. The institution

must conclude the promotion or presentation at least fifteen (15) seconds before the end of the timeout in order to allow

the referee to announce the results of the official review.

For (b.) and (c.) above, the institution should assign an individual to communicate with the referee about the timing of the

promotion/presentation.

VIDEO BOARD PROTOCOL DURING STOPPAGE FOR AN OFFICIAL REVIEW

When a stoppage occurs for an official review, the in-stadium video board operator must use the unaltered television network

program feed or the unaltered video feed from the replay booth as the exclusive video source for replays of the play under

review. No live coverage of any coach, student athlete, or fan reaction may be shown from the program feed during the review.

Replays from the program feed or replay booth are permitted only between Referee announcements to stop play and to

communicate the outcome of the review. No replays from any other video source may be shown on the in-stadium video board

during stoppage for an official review.

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FOOTBALL TV TIMEOUT SIGNALS TO KNOW

Signals by Red Hat

30 SECONDS 15 SECONDS

remaining in TV timeout remaining in TV timeout

• If the Red Hat is standing at the top of the numbers, it indicates a full TV timeout.

• If the Red Hat is standing at the bottom of the numbers, it indicates a floater TV timeout.

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CBS COMMERCIAL FORMAT (67 units)

TV COORDINATOR (Red Hat) WILL TIME ALL COMMERCIAL BREAKS AND SIGNAL THE RESTART OF PLAY

First Quarter (12 units)

1. Two-minutes, twenty seconds (2:20)




End of First Quarter (5 units)

5. Three-minutes, twenty five seconds (3:25)

Second Quarter (12 units)





End of Second Quarter

10. Twenty-minute (20:00) halftime break (additional thirty second (:30) commercial during halftime)

Third Quarter (12 units)





End of Third Quarter (5 units)

15. Three-minutes, twenty five seconds (3:25)

Fourth Quarter (12 units)





Up to four (4) additional commercials at one-minute, twenty seconds (1:20) may be inserted, two in the first half and two in the second half, provided there is a score or one of the competing teams (or officials for an injury) requests a timeout following the fourth commercial in that quarter (8 units).

Timeout Format for Extra Periods 1. Two minutes (2:00; four units) immediately following conclusion of fourth quarter. (2:25)

2. No media timeouts will be permitted during the extra period 3. One-minute (1:00; two units) between additional extra periods (after both teams have had possession and the score remains tied). (1:25)

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BASE FORMAT - ESPN, ESPN2, ESPNU, SECNETWORK (74 units)


First Quarter (12 units) 1. Two-minutes, forty seconds (2:40)

2. Two-minutes, thirty seconds (2:30)


End of First Quarter (6 units) 4. Three-minutes, thirty seconds (3:30)

Second Quarter (17 units)

5. Two-minutes, forty seconds (2:40)


7. Three-minutes (3:00)

8. Two-minutes, twenty-five seconds (2:25)

First Half Floating Break (2 units) 9. One-minute, twenty-five seconds (1:25)


10. Twenty-minute - halftime break (20:00)

Third Quarter (12 units) 11. Two-minutes, forty seconds (2:40)



End of Third Quarter (6 units) 14. Three-minutes, thirty seconds (3:30)

Fourth Quarter (17 units) 15. Two-minutes, forty seconds (2:40)




Second Half Floating Break (2 units) 19. One-minute, twenty-five seconds (1:25)

Timeout Format for Extra Periods

Two minutes (2:00; four units) immediately following conclusion of fourth quarter. (2:25)

No media timeouts will be permitted during the extra period.

One-minute (1:00; two units) between additional extra periods (after both teams have had possession and the score remains tied). (1:25)session and the

score remains tied).

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EXPANDED FORMAT - ESPN, ESPN2, ESPNU (78 units)


First Quarter (14 units) 1. Three-minutes, ten-seconds (3:10)

2. Two-minutes, thirty-seconds (2:30)


End of First Quarter (6 units) 4. Three-minutes, thirty seconds (3:30)

Second Quarter (17 units) 5. Two-minutes, forty seconds (2:40)







Third Quarter (14 units) 11. Three-minutes, ten-seconds (3:10)

12. Two-minutes, thirty-seconds (2:30)


End of Third Quarter (6 units) 14. Three-minutes, thirty seconds (3:30)









One-minute (1:00; two units) between additional extra periods (after both teams have had possession and the score remains tied). (1:25)

17. d possession and the score remains tied).

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REDUCED FORMAT - ESPN, ESPN2, ESPNU (70 units)


First Quarter (12 units) 1. Two-minutes, forty seconds (2:40)



End of First Quarter (5 units) 4. Three-minutes (3:00)

Second Quarter (16 units) 5. Two-minutes, forty seconds (2:40)







Third Quarter (12 units) 11. Two-minutes, forty seconds (2:40)



End of Third Quarter (5 units) 14. Three-minutes (3:00)









One-minute (1:00; two units) between additional extra periods (after both teams have had possession and the score remains tied). (1:25)

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SOCCER TELEVISION TIMEOUT FORMAT

SEC NETWORK, SEC NETWORK+, ESPNU COMMERCIAL FORMAT

TV Timeout Coordinator Will Communicate with the Production Truck and update official on all break times.

PRE-GAME

1 2:30 2:30 National

START OF 1ST HALF

HALFTIME (:15:00)


:15 Promo

:30 PSA :30 SEC PSA

1:00 Local

(3) BB'S OUT OF BREAK 2


:30 PSA :30 SEC PSA

1:00 Local


:30 PSA :30 SEC PSA

1:00 Local


:30 PSA :30 SEC PSA

:15 Promo

1:00 Local

(3) BB'S OUT OF BREAK 5

START SECOND HALF

Notes

1. The broadcast entity will not take any in-action breaks unless there is an injury on the field that requires us to take the viewer away as the

student athlete is attended too.

2. The broadcast entity may elect to take a commercial break during the 5:00 rest period between the end of regulation and the first

overtime period should it be required.

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VOLLEYBALL TELEVISION PROTOCOLS

Pregame Timing Protocols

• A pregame timing sheet shall be provided to the Producer of the broadcast at least two days prior to the

scheduled match for review and, if necessary, discussion.

• Please make the Producer of the broadcast aware of any “special” events that will be happening before or

during your scheduled match so they can consider including them in the broadcast.

• Please alert the producer of the broadcast to a “lights out” scenario in your venue pregame. Depending on

the timing of the “lights out,” the broadcast entity may request to push the timing up to ensure the quality of

the broadcast.

• The National Anthem should be complete at least one (1) minute before the scheduled programming window

for your volleyball match. Expect the broadcast entity to be live at the top or bottom of the hour, and they

need to be clear of the anthem before they come on the air.

• ESPNU, SEC Network, and SEC+ will all utilize a :02/:32 first serve for all volleyball matches this fall.

• Please provide your starting lineups to ESPN, SEC Network, SEC+ no later than the 30:00 mark remaining on

the pregame clock.

In-game Timing Protocols

• ESPNU, SEC Network, and SEC+ will take one in-action breaks in each set.

• The break will be taken on the first team called timeout of each set, or when the first team reaches 15 on the

scoreboard.

• Should a 5th set be needed to determine the match, an in-action break will be taken on the first team called

timeout or the first team to reach 8 on the scoreboard.

• Each in-action break will total 1:45 in length. Each break between sets will be 3:00.

• There will be no intermission this year. See the following time out guidelines for specific details.

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VOLLEYBALL TELEVISION TIMEOUT FORMAT SEC NETWORK, SEC NETWORK+, ESPNU

TV Timeout Coordinator Will Communicate with the Production Truck and update official on all break times.

First Set

1. One-minute 30 second, (1:30) commercial (One-minute, 45-seconds (1:45) until play is resumed)

- Occurs On 1st Team Called Timeout, or 1st to 15 points

2. Two-minute (2:00) commercial (Three-minutes (3:00) until play is resumed)

- Occurs at the end of Set 1

Second Set



4. Two-minute (2:00) commercial (Ten-minutes (10:00) until play is resumed)


Third Set





Fourth Set





Fifth Set



Notes

The Broadcast Entity may decide not to take a formal commercial break in sets 4 & 5 in-action, but will still use that

time for content purposes. It will be transparent to the teams.

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INSTITUTIONAL PSA GUIDELINES – CBS

The following are delivery instructions and deadline information regarding in–game promotional materials and institutional messages for the 2017 COLLEGE FOOTBALL & 2017 – 2018 NCAA BASKETBALL season. PLEASE NOTE: Unless otherwise noted, the same message will run during the 2017 – 2018 BASKETBALL season, as well. DELIVERY: Please send all institutional spots (HD ONLY): Delivery methods are:

ELECTRONIC DELIVERY (preferred) for CBS Sports to:

CBS SPORTS TELEVISION NETWORK not CBS SPORTS NETWORK (our cable side): 1. via electronic delivery to the following: Extreme Reach, Yangaroo (DMDS), Javelin, Comcast AND On The Spot Media

TAPE DELIVERY 2. 1 copy for each spot on HDCAM SR 1080i (preferred) Or HD CAM

****tapes submitted on 720p or non-drop frame WILL NOT be acceptable for air**** Charlie Carapezza (212) 975–5028

CBS TV NETWORK (561 W 56TH Street) Attn: BOC LIBRARY (1E2-5)

New York, New York 10019 Please note, for tapes, we only accept Institutionals in HD. You must supply 1 copy that is on HD Cam SR or HD Cam format. Our machines only play back 1080i with a 59.94 field rate ratio. Spots must be 4x3 safe.Each school promotional/conference message must be: 30 and isolated on separate reels. We will not accept multi-reel spots. NO TWO (2) MESSAGES SHOULD BE SENT ON THE SAME REEL. Each message should contain a unique character code (isci/AD ID) wither electronically sent or tape delivery. The spot must be slated with a code that can be a combination of the school name & year. Please remember that this code cannot exceed the maximum of 12 characters as the system will not be able to process it. Some school name will need to be abbreviated. For your convenience, any questions on coding can be directed to: Ad-ID Customer Service; (704) 501–4410; [email protected]. Sample codes for School / Conference Message

UNIVCBS17 :30 sec length CBSSTATE2017 :30 sec length CBSSTUNIV17 :30 sec length

**It is important that the isci code is on the front of each box label as well as on the slate**

APPROVALS:

All spots must be approved by our Program Practices department before airing. Please email me a screener/link that is slated with the isci/AD ID at the same time as

delivery (link must include the isci code on a slate leading into video). Please include your name, contact information, ISCI code and date that each spot is assigned to air

(I know this may be approximate) in the email. This is needed to pass on for approval. Without this link the approval process will have to wait until the spot is delivered

for us to view in house. I will still need an email informing me a spot has been sent for your school and its isci/AD ID code. All messages must include the following graphic: "FURNISHED BY (NAME OF SCHOOL)” as to distinguish it from a commercial. We can not air your school message unless this graphic appears on the message. Our CFB season starts 9/9/17, All messages are to be delivered no later than Tuesday, 8/29/17. This is to ensure schools do not miss the opportunity to get their PSA on air. Once again, unless otherwise noted the same message will run during the 2017 – 2018 BASKETBALL season, as well. -Please keep in mind that we do not keep school messages/conference messages that aired in previous year’s season, so you must submit a message for it to make air. If you have any questions please feel free to call me directly at (212) 975–4535.

Shoshana Salmon / [email protected]/ (212) 975-4535


mailto:[email protected]/

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INSTITUTIONAL PSA GUIDELINES – ESPN, ESPN2, ESPNU, SEC Network

COMMERCIAL DELIVERY SPECIFICATIONS FOR TELECAST

▪ Any content which does not meet these specifications may be refused for air or have the levels altered to meet these specifications at

ESPN’s discretion.

▪ ESPN reserves the right to refuse to broadcast or otherwise utilize television recordings that, in its opinion, are technically unsatisfactory.

▪ ON-Air materials must be in house (Bristol, CT) no later than five (5) business days prior to the airdate.

▪ All Tapes and creative must be addressed as below: •

ESPN Commercial Operations

Attn: Rich Faber

545 Middle Street

Bristol, CT 06010

▪ ESPN does NOT accept multi-reels.

▪ ESPN accepts Closed Captioned commercial content. All Infomercials MUST be Closed Captioned.

▪ ESPN does NOT accept commercial content with embedded or encoded triggers.

▪ ESPN will utilize one commercial tape for a buy across all Standard Definition networks. There is no need to submit the same commercial

tape for each of these networks.

▪ ESPN will NOT guarantee replacement of a commercial if it is assigned the same Ad-ID as the original version. Unique codes must be created

for all separate material submitted for telecast.

▪ ESPN cannot hold indefinitely, duplicate or return commercial materials submitted for telecast. Commercial tapes will be held for sixty

days from the last airdate, after which time they will be removed from the computerized inventory system and destroyed. The same

tape disposal policy applies to commercial tapes that do not air within sixty days of receipt.

▪ All clearance materials should be sent in advance to [email protected] for network approval.

The label on tape cassettes and boxes should reflect the information pertinent to the material contained within. All material must be delivered individually.

▪ Advertiser/Product Name; Commercial Title; Commercial Ad-ID Number (www.ad-id.com); Duration: Length of Commercial; Date of Recording

STANDARD DEFINITION

▪ Digital Beta or Beta SP tape, or via accepted Digital Ad Delivery vendor required.*

▪ 29.97 frame rate.

▪ ESPN will utilize one commercial tape for a buy across all Standard Definition networks. There is no need to submit the same commercial tape for each of these

networks.

▪ Full Stereo mix on audio channels 1 & 2.

HIGH DEFINITION

▪ DVC Pro or D5, or via accepted Digital Ad Delivery vendor required.*

- Any Closed Captioned material must be sent on D5 or via Digital Ad Delivery.

▪ 720p; 59.94 frame rate.

▪ Full Stereo mix on audio channels 1 & 2. ESPN does not broadcast commercial inventory on 5.1 Dolby Surround.

▪ The HD Ad-ID must have an “H” at the end to signify HD material.

▪ Only one piece of creative (either SD or HD) will be accepted for air on all HD available networks and will air simultaneously on the HD and SD services.

Commercials airing on any SD only network (Classic, etc.) may submit a center-cut protected HD tape or an SD version.

▪ All HD available networks are currently down-converted in 16x9 letter-box.

- HD (i.e. in full 16 x 9 format) and will be simulcast in center cut format (i.e. in 4 x 3 format) on the SD networks.


http://www.ad-id.com/

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Digital Ad Vendor Contact Info: ▪ Extreme Reach: [email protected] or (877) 769-9382 ▪ Javelin/Hula: [email protected] or 877-851-1786

▪ AdStream: [email protected] or (786) 472 2615

▪ DMDS/Yangaroo: [email protected] or (866) 992-9902

▪ Comcast AdDelivery: [email protected] or 855-858-1942, option 1

▪ On The Spot Media/EZSpot: [email protected]

▪ SpotGenie: [email protected], or (888) 808-1631

All Conference/School institutionals must have a “Furnished by” disclaimer.

THE "MESSAGE FURNISHED BY" MUST BE ON THE SCREEN FOR AT LEAST 3 SECONDS AND CLEARLY READABLE

It needs to be stand alone. Here is our policy on superimposed content:

STANDARD

When superimposed copy is required, it must be displayed clearly and conspicuously. As a general rule, supers must be presented against a

contrasting background, and must be displayed for sufficient duration and in large and bold enough, well-spaced letters, words, and lines of

copy to be read easily.

GUIDELINES

All supers must be clearly legible, any clear typeface is acceptable.

Each line of every required super must occupy at least 22 scan lines (or the equivalent of 5% of the active picture) of the television screen

for SD formatted commercials; a minimum of 29 scan lines for HD formatted commercials.

Minimum on-display time should be three seconds for all one-line supers. Supers of two or more lines should remain in view as follows:

three seconds for the first line of text plus one second for each additional line (thus a four-line super requires a minimum six-second

display).

Supers which vertically “roll’’ over the screen may be permissible; those which horizontally “crawl” across the bottom one-third of the

screen may be permitted on a case-by-case basis.

ESPN reserves the right to modify these requirements as circumstances may warrant.








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FIELD GOAL NET GUIDELINES

Under the agreements reached with SEC media providers, the following guidelines are in place for the 2017 season.

o Institutions that have field goal net agreements in place with Allstate may use the physical nets at any home

game (including games televised by CBS).

o For institutions that don’t have an agreement with Allstate for field goal nets, ESPN will provide virtual

signage on SEC Network telecasts. Virtual nets will be shown once per quarter or four times per SEC

Network telecast. CBS and ESPN controlled telecasts (other than the SEC Network) will NOT show a virtual

image.

SEC INSTITUTIONS WITH FIELD GOAL NET DEALS

2017

Alabama

Arkansas

Auburn

Florida

Georgia

LSU

Ole Miss

Mississippi State

Missouri

South Carolina

Texas A&M

Vanderbilt

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INSTITUTIONAL SIGNAGE POLICIES

SEC institutions retain the right to offer and control signage at their home sites subject to NCAA rules and the

following policies which shall be in effect for all games distributed by SEC media providers (including games

distributed digitally):

Football

• No sign, billboard or other display for any product or service shall be located at field level or normal

TV camera range at the site during an SEC media provider’s coverage of a game, except static

advertising which is permanently affixed at the site on a season-long basis.

• Digital signage is permitted only if the sponsors remain consistent during a season (sponsor rotation

is permitted once per half – therefore an institution may have different first and second half

sponsors).

• No “soccer-style” perimeter advertising shall be visible within normal camera view.

• No sign, logo, mark or advertising shall be visible on any field goal nets or comparable location other

than as set forth in the “Field Goal Net Guidelines” section of these Broadcast Guidelines and otherwise

with prior consent from the Conference Office.

• No sponsor, other than a naming rights sponsor, shall be located on the field (naming rights sponsor

must conform to NCAA guidelines).

Basketball

• Digital tables/ LED signage (camera view side):

o Sites will be permitted to have rotating/LED signage, with one or two sponsors visible on such

signage at any time, provided that the SEC media providers receive 25% of the inventory on

those signs, solely to promote media platforms or programing. SEC institutions may

rotate/display up to twenty different sponsors each game.

o Rotating/LED or similar signage may only rotate/switch during stoppages of play (which

includes any situation where the official game clock is stopped)

• No sponsor, other than a naming rights sponsor, shall be located on the court (including out of bounds

apron).

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• Goal Stanchions:

o Sponsor signage on the sides of goal frames and on goal pads is permissible only if it is

permanently affixed at the site on a season-long basis.

o Digital signage is permitted but should remain static during play. Rotations are allowed during

dead ball situations.

Other Sports

• No sign, billboard or other display (including electronic wrap signage) for any product or service will

be located at field level at the site during an SEC media provider’s coverage of a game, except static

advertising which is permanently affixed at the site on a season-long basis and digital boards as

described below.

o Digital boards are permitted. SEC institutions may rotate/display different sponsors each

game; provided, that SEC media providers receive 25% of the rotating/display time solely to

promote media platforms or programing. For digital boards which remain static during games,

the SEC media provider would not receive inventory.

• No sponsor, other than a naming rights sponsor, shall be located on the field or court.

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LIVE GAME CONTENT

• An SEC institution may not distribute live game content other than limited in-progress highlights as

outlined in the “Highlights” section included in this manual.

• Credentialed members of the media may use Facebook Live, Periscope, or other similar digital applications

acceptable to the SEC to distribute live video during Southeastern Conference home events provided such

video does not include any “game action” and is otherwise in compliance with NCAA rules and regulations,

including any such rules or regulations related to publicity of prospective student-athletes.

• Video of “game action” includes any video images of any players, coaches, competition area or bench

area, from the earlier of the beginning of the contest or the scheduled telecast of the contest until the end

of the contest.

• Any violation of the above restrictions may result in the revocation of the applicable media credential.

• SEC Institutions may use Facebook Live, Periscope, or other similar digital applications acceptable to the

SEC in the same manner as credentialed members of the media. In addition, SEC Institutions may use such

digital applications to distribute video of halftime activities.

• SEC ticket holders may use Facebook Live, Periscope and similar digital applications acceptable to the SEC

in the same manner as credentialed members of the media.

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POST-GAME HIGHLIGHT POLICY

• An SEC institution may distribute post-game highlights from games in which it participates on the

institution’s or its athletics department’s official website, official mobile application or YouTube

Channel, on coach’s websites maintained by the institution and in coach’s or highlights shows

distributed on behalf of the institution as follows:

o Official Website, Mobile App, YouTube Channel and Coach’s Website: a maximum of three minutes of

highlights from each game in which it participates

o Coach’s or Highlights Shows: a maximum of eight minutes of highlights per 30 minutes of coach’s or

highlights show from each game in which it participates

• For SEC-controlled games (e.g., conference games and home non-conference games), the SEC

institution may create post-game highlights from the game broadcast distributed by the applicable

SEC media provider (e.g. CBS, ESPN, SEC Network or WatchESPN App) up to the maximum amounts

described above.

• For games that are not SEC-controlled games (e.g., away games, bowl games and NCAA tournament

games), the SEC institution may create and distribute post-game highlights as permitted by the home

team or event organizer, up to the maximum amounts described above, and may use post-game

highlights from the game broadcast as allowed by the copyright holder of the broadcast (typically the

home team or its conference, the game organizer or the broadcaster).

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ESPN IN-PROGRESS VIDEO POLICY Applies to all Conferences

To: ESPN Partner Collegiate Conference

From: Nick Dawson, VP Programming & Acquisitions (ESPN)

Date: 8/21/2017

Re: 2017-18 Digital In-Progress Video Policy

The following memo details ESPN’s updated guidelines and policies relative to conference and school permissions around digital in-

progress video. ESPN extends these permissions on a continued trial basis for the 2017-18 athletics season only. ESPN reserves

the right to re-evaluate at any time.

These rights are subject to the following general and sport specific guidelines and restrictions. ESPN may revoke at any time in its

sole discretion upon breach of said guidelines and restrictions.

General Guidelines/Restrictions – Conference/School Use of Digital In-Progress Video

For any conference controlled (i.e., conference must control the media rights to the game) ESPN, Inc. telecast of a regular season

game or event, ESPN permits the Conference and Conference’s participating member institution(s) to distribute digital in-progress

video during the live telecast window as described below:

• No native video on social media platforms or third party platforms unless as specifically described below.

• Must be used exclusively on conference or school controlled primary official websites or apps - no pass-through or third party permissions permitted.

• Limited to republished in-progress video only – nothing streamed live (i.e. Periscope/Facebook Live).

• No rights for any third-party platforms or social media channels. Cross-posting or any similar social media tools are prohibited.

• All video must be network footage, inclusive of the visible network ID bug.

• Sponsorship or monetization of any kind is strictly prohibited, inclusive of pre/post-roll video or superimposed sponsors.

• Rights apply to regular season and conference championship games/events only. CFP/Bowl games and NCAA Championship events excluded.

- 25 -

• To unlock these permissions to post digital in-progress video for each individual game/event, each participating school

must publish through official social media channels a direct link to the ESPN app stream of the specific contest (e.g., “watch now <LINK>”).

o Schools/conferences are responsible for obtaining the deep links.

• Upon reasonable request by ESPN, conferences and schools agree to share basic data on performance of in-progress

video.

Specific Parameters by Sport

Football and Men’s/Women’s Basketball

• Max four (4) clips from any game/event telecast on ABC (max 30 seconds per clip).

• Max ten (10) clips from any game/event telecast on ESPN networks/platforms (max 30 seconds per clip).

• For use solely on official conference or school websites and apps only.

• Native video on social media or third party platforms is not permitted at any time for football and men’s/women’s

basketball.

• To unlock the rights detailed above, each school/conference must Tweet and Facebook post from official social media

handles encouraging tune-in to said game/event with a direct deep link to the live stream in the ESPN app.

o Schools/conferences are responsible for obtaining the deep links.

All Other Sports

• Max four (4) clips from any game/event telecast on ABC (max 30 seconds per clip).

• Max ten (10) clips from any game/event telecast on ESPN networks/platforms (max 30 seconds per clip).

• For use solely on official conference or school websites and apps, as well as official conference or school social media

accounts.

• Native video is permitted on official conference or school social media platforms, but not any other third party platforms, under the guidelines referenced above.

• Every social media post that includes native video MUST include a direct deep link to the live stream in the ESPN app.

• No rights for any third-party platform not specified above. Cross-posting or any similar social media tools are prohibited.

- 26 -

MAGAZINE, ALL ACCESS, PRE-GAME AND POST-GAME SHOWS, RE-AIRS

• An SEC institution is permitted to authorize, and allow access for production of, a magazine, all-

access, pre-game or post-game show only in accordance with the following:

o No such show shall be for distribution on a national television network (e.g. - Fox Sports 1,

NBC Sports Network, HBO, Showtime, etc.) other than the SEC Network without permission

from the Conference Office.

o Such show may by distributed only via (i) an institution’s official website, official mobile

application or YouTube Channel, (ii) regional syndication of over-the-air television stations

or (iii) a regional cable television network (including the digital distribution of the linear feed

of such regional cable television network (i.e.,. TV Everywhere)).

o Any highlights of games or special practices used in any such show shall only be up to the

maximum amounts allowed under these Broadcast Guidelines for use in “Coach’s or

Highlights Shows”.

o

• RE-AIRS: SEC institutions are NOT permitted to authorize the re-air of any game in which it

participates on its official website, official mobile application, YouTube Channel or otherwise. This

restriction applies to both current games and “archive” games.

- 27 -

PRACTICES, SPRING FOOTBALL GAMES, MIDNIGHT MADNESS, INTRA-SQUAD SCRIMMAGES

AND PRO DAYS

• Generally, there are no SEC-imposed restrictions on the distribution of highlights from practices of SEC

institutions on the institution’s or its athletics department’s official website, official mobile application or

YouTube Channel.

• However, for special practices or scrimmages such as spring football games, midnight madness events,

other intra-squad scrimmages and other similar special practices or scrimmages, the following restrictions

shall apply:

o The SEC institution may not (and may not authorize its rights holder or any other entity to) televise,

stream or distribute such event on its official website, official mobile application, YouTube Channel or

otherwise. This restriction shall apply to both live and delayed distribution.

o The SEC institution may distribute highlights from such event on its or its athletics department’s

official website, official mobile application or YouTube Channel, on coach’s websites maintained by the

institution and in coach’s or highlights shows distributed on behalf of the institution, but only up to the

maximum amounts that would be allowed under these Broadcast Guidelines if such event were an

SEC-controlled game.

• For “pro days” held by an SEC institution on its campus or other site, ESPN and the SEC Network shall have

non-exclusive distribution rights. Accordingly, an SEC institution may grant non-exclusive rights to televise

or distribute a “pro day” to its rights holder or other entity (other than a national linear telecast or

television distribution).

- 28 -

GAME DVD’S

• An SEC institution may distribute DVD’s containing a “Full Game Broadcast” of an SEC-controlled game in

which it participates

o “Full Game Broadcast” means video that comprises all (or a substantial portion intended to include

all material elements) of a game

o Subject to the notes below about copyrights, the SEC institution may use game broadcast that was

televised or distributed by the applicable SEC media provider (e.g. CBS, ESPN or SEC Network)

• IMPORTANT NOTES ABOUT COPYRIGHTS

o Although the SEC owns or has the right to use the copyrights to the broadcasts of the games

televised or distributed under the SEC Media Agreements, the SEC’s rights do not extend to music,

footage or commercials inserted by the broadcaster into the game broadcast that is not owned or

controlled by the broadcaster. The SEC institution is solely responsible for removing such third-

party materials from the game broadcast or obtaining all necessary consents and clearances in

connection with its distribution of DVD’s.

o A possible solution to the third-party material issue described above is for the SEC institution to

distribute DVD’s that contains the “clean feed” of television broadcast accompanied by the audio

from the radio broadcast produced by the SEC institution’s radio network.

- 29 -

SIRIUS/XM

Brian Hamilton – Vice President, Sports Programming


SUMMARY:

FOOTBALL - SiriusXM will carry every SEC football game each season. Each participating institution’s originating

network will have at least eight of 12 football games carried each year. Further, SiriusXM will make best efforts

to carry both the home and away broadcasts of each SEC football game each season.

MEN’S BASKETBALL - SiriusXM will carry 80% of all regular season men’s basketball games while making best

efforts to carry every men’s basketball game (home broadcast),.

WOMEN’S BASKETBALL - SiriusXM will carry a conference game of the week (home broadcast).

BASEBALL - SiriusXM will carry a minimum of one conference series each weekend. Further, SiriusXM will make

best efforts to carry every conference baseball game (home broadcast).

SEC CHAMPIONSHIP EVENTS - SiriusXM will carry the following championships/ tournaments in their entirety

(broadcasts are produced by the SEC/ IMG Radio Network)

Football Championship Game

Women’s Basketball Tournament

Men’s Basketball Tournament

Softball Tournament

Baseball Tournament

Soccer Tournament Final

INSTITUTIONAL COMMITMENT - Each SEC institution must provide SiriusXM one 30-second spot in every

institutional network radio broadcast and one 10-second on-air announcement (“reader”) promoting SiriusXM.

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